Headline

Performance Marketing Manager at Bhanzu

About

I help high-ticket coaches and consultants scale their businesses profitably through performance marketing—currently managing ₹1-2 Cr monthly ad spend across 10+ accounts while maintaining 4X+ average full-funnel ROAS. Current Role & Responsibilities - As Performance Marketing Head at Sabhi Digital, I lead end-to-end marketing for coaches spanning energy, fitness, investing, parenting, business, and wellness verticals. My role goes beyond media buying—I orchestrate the entire growth engine: • Strategy & Execution: Design and manage Meta & Google ad campaigns from scratch, optimizing for both free webinar funnels and paid workshop funnels • Content Leadership: Own all ad copywriting, video ad scripts, and landing page content, coordinating with designers, video editors, and developers to produce high-converting variations • Data & Diagnostics: Built a focused metric analysis framework that identifies funnel bottlenecks and drives rapid testing cycles to improve conversion at every stage—from hook and hold rates to click-to-pageview and opt-in performance • Client Management: Direct relationship ownership with coaches, presenting insights, reporting results, and aligning marketing strategy with business goals • Scaling Expertise: Proven ability to scale accounts 5-8X while preserving profitability Versatility Across Industries - My 9+ years span 100+ brands across diverse sectors: • Ed-Tech: Led major campaigns delivering thousands of qualified leads with strong conversion rates for CLAT coaching and skill development platforms • E-Commerce & D2C: Drove exceptional ROAS for fashion, wellness, and consumer brands through product marketing and funnel optimization • Political Campaigns: Executed high-impact digital strategies for Rajasthan Assembly Elections and parliamentary campaigns, achieving massive reach and engagement • B2B & Lead Gen: Generated qualified leads and revenue for export businesses, SaaS platforms, and service providers • Social Impact: Orchestrated record-breaking NGO blood donation drive with 18K+ registrations What I Bring - Expert in Meta Ads (Andromeda algorithm), Google Ads, webinar funnels, landing page CRO, audience segmentation, and creative testing. I combine data-driven decision making with content expertise—a rare combination that allows me to diagnose AND fix underperforming campaigns. Open to Performance Marketing Head or Growth Strategist roles where strategic thinking, hands-on execution, and cross-functional leadership drive measurable business growth. 📧 mister.rajpurohit@gmail.com | 📱 +91-9913418101

Location

Rajasthan

AI stack

claude

gemini

lovable

meta

metaai

HeyGen

Work experience

Performance Marketing Manager at Bhanzu, Jan 2026 - Present · 9 mos, Bengaluru

Performance Marketing Head at Sabhi Digital, May 2024 - Dec 2025 · 1 y 7 mo, Jodhpur, Rajasthan, India

Performance Marketing Manager at Mediagarh, Apr 2022 - Sep 2022 · 6 mos, Jodhpur, Rajasthan, India

Performance Marketing Executive at Adcrunk, Jun 2020 - Apr 2022 · 1 yr 11 mos, Jodhpur, Rajasthan, India

Performance Marketing Consultant at MR COMS, Nov 2019 - Sep 2024 · 4 yrs 11 mos, Jodhpur, Rajasthan, India

Education

diploma in Textile engineering, Textile Sciences and Engineering, NIMT,DELHI

science maths HSC, govt school of sojat