Bharath Selvaraj profile photo 1 on Tal

Bharath Selvaraj

Senior Product Designer | E-commerce & Digital Product Experience | AI-Powered Design, Conversion & Design Systems | 11+ Years Turning Complex Problems into Scalable Products

Greater Bengaluru Area

11+ years of work experience

Decathlon
Jun 20215 yrs 5 mosPresent

Bengaluru

Led and contributed to end-to-end product design across Decathlon India’s e-commerce, omnichannel, and internal enterprise ecosystem, supporting 13M+ users and 175 stores. Key initiatives included the app redesign and global design system adoption, Scan & Go and self-checkout, Offer Engine, 2-hour express delivery, Product Information Management (PIM), and the Assisted Sales App (ACE), improving conversion, operational efficiency, and the overall customer and Decathlete experience.
Decathlon
Jun 20192 yrsMay 2021

Greater Bengaluru Area

I started my journey as an individual contributor, working on PLAY, a sports activity and advice platform. Over time, my role expanded to include internal IT projects for the UK and other European markets, where I designed a wide range of digital applications used by both customers and Decathletes across the globe.
Vmoksha Technologies Pvt. Ltd
Aug 20162 yrs 10 mosMay 2019

Bengaluru, Karnataka, India

As UX Engineer my responsibilities includes communicating with the clients to gather requirements, preparing project scope/flows, conducting user research, creating prototypes, designing wireframes, coordinating with the developers in India & abroad for developing the UI design using javascript frameworks, conduct usability testing, and helping fix minor UI bugs and interaction designs.
Vmoksha Technologies Pvt. Ltd
Feb 20151 yr 6 mosJul 2016

Bengaluru, Karnataka, India

Joined as a trainee designer fresh out of college I started working on Graphic & UI designs for various clients. Vmoksha being a service based company enabled us to work with multiple clients from a wide range of sectors. Over the years in a very short time span I had worked on more than 20 different projects.

Bharath’s AI Stack

claude
claude
cursor
cursor
gemini
gemini
midjourney
midjourney
openai
openai
Figma Make
Figma Make

Education

KPR Institute of Engineering and Technology

Bachelor's, Electronics and Communication Engineering

KPR Institute of Engineering and Technology

20113 yrs2014

Diploma, Electronics and Communication Engineering

Sri Ramakrishna Polytechnic College

20083 yrs2011

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Headline

Senior Product Designer | E-commerce & Digital Product Experience | AI-Powered Design, Conversion & Design Systems | 11+ Years Turning Complex Problems into Scalable Products

About

Senior Product Designer with 11+ years of experience leading end-to-end commerce platforms across App, Web, Store, and Back Office. Proven track record of designing pricing, offers, checkout, payments, and order management systems that power millions of transactions and drive measurable business growth.

Location

Greater Bengaluru Area

AI stack

claude

cursor

gemini

midjourney

openai

Figma Make

Work experience

Senior Product Designer - Unified Commerce at Decathlon, Jun 2021 - Present · 5 yrs 5 mos, Bengaluru, Led and contributed to end-to-end product design across Decathlon India’s e-commerce, omnichannel, and internal enterprise ecosystem, supporting 13M+ users and 175 stores. Key initiatives included the app redesign and global design system adoption, Scan & Go and self-checkout, Offer Engine, 2-hour express delivery, Product Information Management (PIM), and the Assisted Sales App (ACE), improving conversion, operational efficiency, and the overall customer and Decathlete experience.

Senior Product Designer - UK Innovation Lab at Decathlon, Jun 2019 - May 2021 · 2 yrs, Greater Bengaluru Area, I started my journey as an individual contributor, working on PLAY, a sports activity and advice platform. Over time, my role expanded to include internal IT projects for the UK and other European markets, where I designed a wide range of digital applications used by both customers and Decathletes across the globe.

User Experience Engineer at Vmoksha Technologies Pvt. Ltd, Aug 2016 - May 2019 · 2 yrs 10 mos, Bengaluru, Karnataka, India, As UX Engineer my responsibilities includes communicating with the clients to gather requirements, preparing project scope/flows, conducting user research, creating prototypes, designing wireframes, coordinating with the developers in India & abroad for developing the UI design using javascript frameworks, conduct usability testing, and helping fix minor UI bugs and interaction designs.

UI Designer at Vmoksha Technologies Pvt. Ltd, Feb 2015 - Jul 2016 · 1 yr 6 mos, Bengaluru, Karnataka, India, Joined as a trainee designer fresh out of college I started working on Graphic & UI designs for various clients. Vmoksha being a service based company enabled us to work with multiple clients from a wide range of sectors. Over the years in a very short time span I had worked on more than 20 different projects.

Education

Bachelor's, Electronics and Communication Engineering, KPR Institute of Engineering and Technology

Diploma, Electronics and Communication Engineering, Sri Ramakrishna Polytechnic College