Headline

Marketing at L&T | Brand Strategy & Product Marketing | ex-Axis Bank, MMT | IIM-S 23’

About

Leading B2B demand generation at Larsen & Toubro–Vyoma across tech events, LinkedIn & GDN performance campaigns, and SEO-driven web growth. Translate complex offerings into high-conversion content (whitepapers, case studies) that drives enterprise engagement and pipeline. Previously at Axis Bank, managed ~₹4 Cr monthly budgets and delivered strong business outcomes: • 2x YoY growth in account openings • Reduced CAC by 25% through funnel optimization • Increased leads by 112% and conversions by 106% MBA from IIM Sirmaur Skilled in Google Ads, Meta ads, Linkedin ads, GA4, CleverTap, SQL & data-led growth strategies Passionate about scaling products and solving business problems through data, performance marketing, and customer insights. Core Skills: Performance Marketing | Digital Acquisition | Product Management | Data Analytics | Google, Linkedin & Meta Ads | Strategy & Growth | SQL | Python

Location

Mumbai Metropolitan Region

AI stack

claude

elevenlabs

gemini

lovable

ChatGPT

Framer AI

Work experience

Assistant Marketing Manager at Larsen & Toubro Vyoma, Jan 2026 - Present · 9 mos, Mumbai, Maharashtra, India, * Driving B2B marketing initiatives for cloud and data center businesses, covering digital campaigns, event marketing, and enterprise GTM programs. * Managing end-to-end event marketing — from strategy and content planning to execution and lead follow-ups — across industry forums, CXO engagements, and partner events. * Working closely with sales and product teams to translate complex cloud and data center offerings into compelling customer-centric messaging. * Planning and executing integrated marketing campaigns across social media, email, and events to support enterprise sales and partner-led growth. * Reporting to Chief Marketing Officer & Government Sales and Business head

Deputy Manager Marketing at Axis Bank, May 2023 - Jan 2026 · 2 yrs 9 mos, Mumbai, Maharashtra, India, Led performance marketing for Axis Bank's key products, managing a ~₹4 Cr/month budget. Focused on driving efficient growth through data, automation, and multi-channel strategy. Key Highlights: *Scaled Digital Savings Account acquisitions by 2x YoY while reducing CAC by 25%. *Optimized Google PMax with GA4 & fraud models, boosting KPIs by 24% and lowering CAC by 16%. *Slashed Vehicle Loan Cost Per Disbursal (CPD) by 35% through strategic campaign analysis. *Launched pilots on GPay, Jio, & Paytm, contributing 10% share to monthly acquisitions. *Improved conversion rates by 20% MoM via CleverTap retargeting on WhatsApp, Email & RCS.

Senior Member at Datonics The Data Analytics Club of IIM Sirmaur, Nov 2022 - Mar 2023 · 5 mos, India, Head of Media team

Holiday at MakeMyTrip, May 2022 - Jul 2022 · 3 mos, Gurugram, Haryana, India, Client interaction and problem solving related to visa operations, visa application for various countries like Thailand, UAE, Singapore, France, Switzerland . Itinerary planning and holiday package development. Visiting embassy for documentation

Management trainee HR at IHG Hotels & Resorts, Apr 2022 - May 2022 · 2 mos, Gurugram, Haryana, India, I was working as Human Resource intern, during my brief time I took pre interviews of potential candidates, contacted with various placement committee of different hospitality schools across East and North East India, took initiative to conduct fun fridays for employee engagement, also was in charge of cafeteria supervision.

Junior Member at Datonics The Data Analytics Club of IIM Sirmaur, Sep 2021 - Jun 2023 · 1 yr 10 mos, India, Organiser for different events and guest lecture like Anvay, Data Analyst of the year, Enigma . Handled official social media handles of Datonics club, responsible for generating sponsorship for events through social media

Education

Master of Business Administration - MBA, Analytics, Indian Institute of Management Sirmaur

Bachelor of Technology - BTech, Information Technology, Gauhati university