---
title: "Bharat Khanna - Senior Marketing Lead in Mumbai | Tal"
description: "Meet Bharat Khanna, Leading Marketing @NPCI | Ex. PayU | Tencent | ibibo based in Mumbai. AI stack includes cursor, opencode, and claudecode."
image: "https://tal.club/meet/bharat-khanna/share-image"
---

# Bharat Khanna on Tal

## Headline

Leading Marketing @NPCI \| Ex\. PayU \| Tencent \| ibibo

## About

🚀 I am a full\-stack marketing professional with over 13 years of in\-depth experience leading marketing functions for B2C and B2B companies across industry domains – fintech, SaaS and consumer technology\. A passionate marketer with a keen interest in technology & the way it is reshaping the world of marketing\. My experience ranges from establishing a solid brand foundation and setting up growth functions, driving digital marketing and offline campaigns, and leading end\-to\-end CRM/marketing automation & analytics\.

## Location

Mumbai

## AI stack

cursor

opencode

claudecode

## Work experience

Senior Marketing Lead at NPCI Bharat BillPay Ltd\., Jun 2023 \- Present · 3 yrs 3 mos, Mumbai, Maharashtra, India

Associate Marketing Director at PayU, Apr 2021 \- Jun 2023 · 2 yrs 3 mos, Gurugram, Haryana, India

Senior Marketing Manager at PayU, Jun 2019 \- Apr 2021 · 1 yr 11 mos, Gurugram, Haryana, India

Marketing Manager at Masters India Private Limited \- GST Suvidha Provider, Mar 2017 \- Jun 2019 · 2 yrs 4 mos, Noida Area, India

Associate Marketing Manager at LEOMASTER, Mar 2016 \- Feb 2017 · 1 yr, Gurgaon, India, \- Brand Association \- Planning and executing strategic brand associations at industry events and college sponsorships in order to enhance corporate relationships, brand awareness for current and upcoming new products\. \- Brand Merchandising \- Ideating out\-of\-box promotional merchandise & handling vendors, design team from pre to post procurement stage\. \- Market Research \- Conducting in\-depth user analysis using A/B testing for functional features in app by running offline & online surveys to determine user behavior & demand for a feature and accordingly suggest app optimizations to product team for local market\. \- Campus Ambassador Program \- Conceptualized and planned the first ever mass referral program for college students across India by implementing two layer of activity tracking on web and app\. \- Content Sourcing & Planning \- Defining content strategy based on user consumption pattern & daily market trends for mobile browser, app lock & video based product\. \- Product Management \- Identifying and filling product gaps, generating new ideas that will grow market share, improve customer experience and drive better engagement on the platform\. \- Team Management \- Handling team of 8 part\-time content writers and design animators, who supports us in optimizing SEO for Leo Privacy App Lock by writing blogs, posting on Q&A website, social media and design animated creative video templates\.

Marketing & Operations at WeChat India at WeChat, Jul 2012 \- Mar 2016 · 3 yrs 9 mos, Gurugram, Haryana, India, \- BTL Activities \- Enhancing brand visibility by planning and executing marketing & promotional events \(Malls/Colleges/Corporate\) for WeChat across India\. \- Media Partnerships – Managing strategic alliances & tie\-ups with media events \(Sunburn, Femina Miss India, Comic Con, etc\)\. Through these integrations we instigate usage of the product by creating aspirational value\. \- ATL Planning & Execution – Responsible for Media Buying, Agency on boarding, conceptualizing and creative development for Radio Campaigns, Outdoor, Print & Cinema\. \- Campus Ambassador Program – Conceptualized and conducted one of the largest on\-campus Student Ambassador Program in India with approx\. 10,000 Product Interns\. And conducting various other marketing initiatives to engage existing fan base and college students\. \- Creative Production & Ideation – Directing the creative agencies & in\-house team to formulate creative communication while maintaining the brand guidelines and essence of the brand\. Developing innovative style of communication to capture the target audience\. \- E\-Mail/SMS Marketing – Using Email/SMS marketing as a tool to enhance user engagement and share new promotion updates with the users\. \- Merchandising – Creating innovative brand merchandising options and getting it sourced from different channels\. \- Content Operations – From ideate concept for animated Stickers to briefing, handling design animators for creating quirky sets for WeChat Sticker Gallery and managing daily operations of Official Accounts for brand partners on the platform\.

## Education

Advanced Programme for Marketing Professionals \(APMP\), Indian Institute of Management, Calcutta

Master of Business Administration \(MBA\), Marketing, IILM

[View the original profile](https://tal.club/meet/bharat-khanna)

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