---
title: "Bharanidharan M S - Associate, Campaign Developer in Bengaluru | Tal"
description: "Meet Bharanidharan M S, I help turn “Who should we reach?” into “What should they experience next?” | Campaign Developer @ Epsilon | 6x Braze Certified | CRM, MarTech & Personalization| 4x MoEngage Certified | Adobe Marketo | SQL based in Bengaluru. AI stack includes claude, cursor, and gemini."
image: "https://tal.club/meet/bharanidharan-m-s/share-image"
---

# Bharanidharan M S on Tal

## Headline

I help turn “Who should we reach?” into “What should they experience next?” \| Campaign Developer @ Epsilon \| 6x Braze Certified \| CRM, MarTech & Personalization\| 4x MoEngage Certified \| Adobe Marketo \| SQL

## About

📱 Have you ever noticed how you usually ignore most notifications? I do too\.\.\.\! They pop up, I glance at them, swipe them away and move on\. But every now and then, there’s one that makes me stop\. It feels different\. Almost like a real conversation\. Or like it was actually meant for me\. That has always made me curious\. What makes one message worth stopping for while another gets ignored? That curiosity drew me deeper into CRM, MarTech and customer personalization\. 💡 Today, I'm a Campaign Developer at Epsilon, building and supporting the journeys behind customer communications\. I work across Braze, Adobe Marketo Engage and MoEngage, bringing together data, audience logic, personalization and technology to turn an idea into something a customer can actually experience\. I've worked across customer engagement, loyalty, promotional and healthcare programs, including some pretty complex and time\-sensitive campaigns\. And I've learned that the interesting part isn't simply making something work\. It's understanding why it should work that way in the first place\. 🎯 Any work worth doing needs to be done with precision and ownership\. I enjoy taking responsibility, getting into the details, and bringing people and technology together to solve the right problem, not just complete the task\. I believe technical expertise and people skills together help me understand what stakeholders actually need, work through the details, and turn that into the right outcome\. 🚀 I'm always up for a new challenge\. And I don't think it's ever too late to question the usual way of doing something, bring in a change and make it happen\. If you're building something interesting, solving a tricky problem, or just want to exchange ideas, drop a 'Hi'\. You never know where a good conversation might take you 😉

## Location

Bengaluru

## AI stack

claude

cursor

gemini

lovable

openai

ChatGPT

## Work experience

Associate, Campaign Developer at Epsilon, Feb 2025 \- Present · 1 yr 8 mos, Bengaluru, Karnataka, India, 1\. It usually starts with a simple question: what should this customer experience next? I turn campaign ideas and business requirements into customer journeys across CRM, MarTech and personalization\. 2\. Campaign development: Build and support multi\-channel customer journeys using Braze, Adobe Marketo Engage and MoEngage, working with audience logic, Liquid, SQL, Catalogues, Content Blocks and personalization\. 3\. Complex campaigns: Worked on large\-scale, high\-visibility and time\-sensitive customer engagement campaigns, along with loyalty and tier\-based communications, where getting the details right matters\. 4\. Making things easier: Built reusable Content Blocks that allow non\-technical teams to assemble and manage email experiences with less dependency on developers\. 5\. Making experiences dynamic: Worked with Connected Content and APIs to bring dynamic third\-party data into customer communications and create more contextual experiences\. 6\. Making operations smarter: Built a VBA\-based reporting workflow to automate campaign exports, transformations, formatting and metrics such as CTOR\. 7\. Beyond campaign platforms: Supported healthcare CRM workflows involving forms, landing pages, campaign triggers and data validation for HCP and patient communications\. Also worked on the Universal Campaign Framework using Databricks, SQL and PySpark to process and validate campaign data for downstream marketing execution\. 8\. And the part I enjoy most: the space between the requirement and the final launch\. Asking questions, getting into the details, working across teams, testing things properly and taking ownership when something needs to be figured out\.

Technical Trainer at LogIQids, Jul 2022 \- May 2023 · 11 mos, Bengaluru, Karnataka, India, 1\. Led as a Course Instructor for Arduino, AI, and Robotics at Euro School North Campus and Whitefield Campus\. 2\. Spearheaded students \(grades 4\-10\) at Euro School, fostering the creation of real\-life application projects and cultivating proficiency in C\+\+, Arduino IDE, and Tinkercad\. 3\. Crafted a comprehensive robotics curriculum, teaching coding and problem\-solving to students\. Achieved 95% student proficiency and successfully built over 25 unique robot models\. 4\. Engaged in collaborative efforts with over 10 partnered schools nationwide, facilitating in\-depth training sessions for more than 15 instructors\. Sessions focused on the effective implementation of AI and Robotics education programs, ensuring comprehensive understanding and skill development\. 4\. Motivated students to develop their ideas, providing guidance and resolution to their queries\. 5\. Innovated and crafted new content for future classes, ensuring a dynamic and engaging learning experience\.

Secretary at CMR University, Jul 2022 \- May 2023 · 11 mos, 1\. Elevated to the position of Secretary in the Techtronics Club at CMRU SOET, taking charge of organizing technical events across all CMR colleges\. 2\. Spearheaded successful campaigns to expand the club's reach to other colleges, enhancing participation and collaboration in technical initiatives\. 3\. Organized diverse technical events, showcasing the club's commitment to fostering innovation and technical prowess\. 4\. Assumed a pivotal role in coordinating and overseeing official events conducted by the college, ensuring their smooth execution\. 5\. Motivated and mentored juniors, imparting essential skills in event management, effective leadership, and decision\-making within the club\. 6\. Facilitated training programs for junior members, preparing them for handling responsibilities and contributing to the successful conduction of events\. 7\. Contributed to the dynamic growth of the club by instilling a sense of enthusiasm and dedication among members, fostering a collaborative and innovative technical community\.

Event Coordinator at CMR University, Jan 2020 \- Jun 2022 · 2 yrs 6 mos, 1\. Orchestrated events as the Event Coordinator for the Sahasra club at CMRU SOET, overseeing diverse cultural initiatives and ensuring their successful execution\. 2\. Managed the club's social media platforms, curating engaging content and leveraging online campaigns to attract students and bolster participation in club events\. 3\. Contributed significantly to the planning and execution of various cultural events, playing a pivotal role in their seamless organization\. 4\. Demonstrated creativity in poster design, aiding in the creation of visually appealing promotional materials for club activities\. 5\. Fostered a vibrant online presence, utilizing social media strategies to enhance the club's visibility and encourage student engagement\. 6\. Collaborated with team members to effectively communicate the club's mission and events, fostering a sense of community among students\. 7\. Actively participated in the club's growth by implementing innovative ideas, ensuring a dynamic and inclusive cultural experience for all members\.

## Education

Bachelor of Technology \- BTech, Electronics and Communications Engineering, CMR University

[View the original profile](https://tal.club/meet/bharanidharan-m-s)

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