--- title: "Bharadwaj S - Head of Marketing (Asia) in Greater Bengaluru Area | Tal" description: "Meet Bharadwaj S, B2B Marketing Leader | Making enterprise buyers lean in before the first sales conversation | 14 years of doing exactly that in B2B SaaS and enterprise tech based in Greater Bengaluru Area. AI stack includes claude, elevenlabs, and gemini." image: "https://tal.club/meet/bharadwaj-s/share-image" --- # Bharadwaj S on Tal ## Headline B2B Marketing Leader \| Making enterprise buyers lean in before the first sales conversation \| 14 years of doing exactly that in B2B SaaS and enterprise tech ## About The version of marketing that excites me is the kind that shapes how a market thinks, gives go\-to\-market teams an edge, and makes the right buyers lean in before a sales conversation even starts\. Over 14 years in B2B SaaS and enterprise technology, I've worked across demand generation, field marketing, product marketing, customer growth, and brand\. What connects all of it is a consistent orientation toward commercial outcomes: pipeline, revenue, market position, and the kind of market presence that makes enterprise buyers choose you before they've ever taken a sales call\. My work spanned across banking technology, mobile analytics, and IT SaaS, categories where buying cycles are typically long, stakeholders are many, and marketing has to earn its seat at the revenue table\. An MBA and an executive program in B2B marketing from The Wharton School gave me the foundation to think about marketing as a business discipline first, and a creative one second\. At Backbase, I lead field marketing for Asia, building an integrated go\-to\-market engine for one of the world's leading banking platform companies\. I work closely with the broader go\-to\-market team around priority accounts, creating the kind of executive conversations that shorten cycles and shift competitive dynamics\. Before that, at Freshworks, I led global growth and customer marketing for Freshservice Earlier, at AppsFlyer, I led marketing for India and South Asia, and at Infosys Finacle I held a global role spanning growth, flagship events, market intelligence, customer advocacy, and digital, contributing to pipeline, category narrative, and the market presence of a banking technology platform used by some of the world's largest financial institutions\. As marketing itself becomes more data\-driven and AI\-native, I've leaned into using AI as a strategic tool, for sharper account intelligence, faster content development, and cleaner signal in noisy data\. But the fundamentals don't change: strategy, judgment, and the ability to align people around a shared commercial agenda are what separate good marketing from great marketing\. Marketing and business are changing faster than ever, and I find that some of the best thinking comes from honest conversations with peers, leaders, and practitioners across industries\. If you're up for exchanging notes on what's working, what's changing, and where it's all headed, I'd love to connect\. ## Location Greater Bengaluru Area ## AI stack claude elevenlabs gemini notebooklm perplexity Glean ## Work experience Head of Marketing \(Asia\) at Backbase, Aug 2024 \- Present · 2 yrs 3 mos, Remote, Heading the field marketing efforts for Asia region Head of Marketing \(India & South Asia\) at AppsFlyer, Apr 2023 \- Aug 2024 · 1 yr 5 mos, Bengaluru, Headed marketing for the Indian Subcontinent Global Marketing Lead at Freshworks, Sep 2021 \- Apr 2023 · 1 yr 8 mos, Bangalore Urban, Karnataka, India Global Marketing Manager at Infosys Finacle, Apr 2012 \- Sep 2021 · 9 yrs 6 mos, Bengaluru Area, India Freelance Marketing Consultant at Self Employed, Jun 2010 \- Jun 2011 · 1 yr 1 mo, Greater Bengaluru Area ## Education Executive Program in B2B Marketing, Storytelling and Digital Marketing, The Wharton School Master of Business Administration \(M\.B\.A\.\), Marketing and Finance, SDM Institute for Management Development [View the original profile](https://tal.club/meet/bharadwaj-s) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Person", "@id": "https://tal.club/meet/bharadwaj-s#person", "name": "Bharadwaj S", "url": "https://tal.club/meet/bharadwaj-s", "image": "https://tal.club/meet/bharadwaj-s/profile-photo.jpg", "description": "Meet Bharadwaj S, B2B Marketing Leader | Making enterprise buyers lean in before the first sales conversation | 14 years of doing exactly that in B2B SaaS and enterprise tech based in Greater Bengaluru Area. 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