---
title: "Bharadwaj Nayanar - Product Manager in Greater Bengaluru Area | Tal"
description: "Meet Bharadwaj Nayanar, Product @ GoodScore | Nykaa | ZS | IIT Patna based in Greater Bengaluru Area. AI stack includes claude code, claude, and n8n."
image: "https://tal.club/meet/bharadwaj-nayanar/share-image"
---

# Bharadwaj Nayanar on Tal

## Headline

Product @ GoodScore \| Nykaa \| ZS \| IIT Patna

## About

Product Manager with 5 years building AI\-led, data\-driven consumer products across fintech, e\-commerce, and edtech\. Currently a Product Manager at GoodScore \(Rupicard\) \- deployed 10\+ agentic AI workflows cutting analytics bandwidth to zero, scaled loan applications 4x, lifted in app retention by 9\-15%, and shipped a lifecycle notification framework improving M1 retention by 18%\. Previously at Nykaa, built Product Listing Ads 0→1 into a ₹120\+ Cr AdTech revenue line, launched a self\-serve Campaign Manager, and led ML\-driven personalisation across PLP, PDP, and Cart, driving 2% conversion and 4% GMV uplift\. Strengths: GenAI and agentic workflows, funnel optimisation, AdTech monetisation, recommendations, clickstream and experimentation infra, and lifecycle CRM across push, WhatsApp, SMS\. IIT Patna alum; Rising Star at Teachmint, Town Hall awardee at Nykaa\.

## Location

Greater Bengaluru Area

## AI stack

claude code

claude

n8n

notebooklm

notion

Wispr Flow

## Work experience

Product Manager at GoodScore \(Rupicard\), Dec 2025 \- Present · 9 mos, Bengaluru, Karnataka, India, \- Set up 10\+ agentic AI workflows for RCA, analytics, dashboarding, and wireframing \- reduced analytics bandwidth usage by 100% \- Scaled loan applications by 400% and revenue by 240% through eligibility\-led offer placement, and a full\-funnel communication orchestrator spanning push, WhatsApp, and in\-app nudges \- Reduced onboarding funnel drop\-off by 12% and cut D1 uninstalls by 15% through product\-led fixes across OTP screen, consent form, buy service screen and post onboarding activation flows \- Lifted same\-day BBPS bill\-payment activation by 9% and M1 activation by 15% via a combined in\-app nudges \+ push\-WhatsApp\-SMS activation stack for newly\-fetched bills \- Designed a 4\-theme full\-lifecycle notification framework for Payment Due Date \(anchor → nudge → action → alert\), improving M1 bill\-payment retention by 18%

Product Manager \- 2 at Nykaa, Apr 2025 \- Dec 2025 · 9 mos, On\-site, AdTech and Ad Serving Layer

Product Manager \- 1 at Nykaa, Jun 2023 \- Mar 2025 · 1 yr 10 mos, Gurugram, Haryana, India, Unlocking Analytics, Recommendation, Segmentation, Widgetization and Experimentation use cases scalably\.

Associate Product Manager at Nykaa, Mar 2023 \- May 2023 · 3 mos, On\-site

Product Analyst at Teachmint, Feb 2022 \- Feb 2023 · 1 yr 1 mo, Bengaluru, Karnataka, India, In depth Product, Marketing, Sales and Operational Analytics experience

Decision Analytics Associate at ZS, Jun 2021 \- Feb 2022 · 9 mos, Pune Division, Maharashtra, India, Devised GTM strategies through in depth oncological market research for a multibillion dollar pharma client\.

Convenor, Music Club at Music Club IIT Patna, Aug 2018 \- Apr 2021 · 2 yrs 9 mos, Patna Area, India, Co\-founded the 1st music room of IITP and introduced regular events to the calendar

## Education

Bachelor of Technology, Mechanical Engineering, Indian Institute of Technology, Patna

12th, Saraswathi Vidyanikethan Elamakkara, Kochi

[View the original profile](https://tal.club/meet/bharadwaj-nayanar)

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