Headline

Brand | GTM | Product Marketing | Driving Growth Through Strategy & Communication | Veena Artist

About

I work at the intersection of brand, go-to-market (GTM), and product marketing, focusing on how the right communication and positioning can drive real business outcomes. Over the past 6+ years, I’ve worked across B2B, D2C, and service-led businesses, building marketing strategies that go beyond execution, from launching new brands and shaping messaging frameworks to enabling performance marketing through audience-first communication. At Growcoms, I’ve led the GTM strategy for a B2B food service brand, developed foundational narratives and sales assets, and worked closely with cross-functional teams to translate complex business ideas into clear, compelling communication. My work has also contributed to strengthening brand visibility through strategic PR and media positioning. I see marketing as a system where brand, product, and performance need to work together. While I don’t directly run ad platforms, I partner closely with performance teams to improve campaign effectiveness through better messaging, segmentation, and creative strategy. What I bring to the table: • Strong foundation in brand positioning and storytelling • Experience in GTM strategy and product launches • Ability to translate business objectives into high-impact marketing narratives • A data-aware approach to marketing, focused on what drives outcomes

Location

Bengaluru

AI stack

notion

openai

perplexity

replit

Work experience

Marketing Specialist at Growcoms Pvt Ltd, Nov 2023 - Present · 2 yrs 8 mos, Bengaluru, Karnataka, India

Account Director at Moonchild Media Private Ltd, Apr 2022 - Oct 2023 · 1 yr 7 mos, Kochi, Kerala, India, Guiding clients across diverse domains to attain their objectives and business milestones while fostering robust communication between the agency and clients. Collaborating with the business development team to expand clientele. Overseeing numerous productions and facilitating seamless cross-departmental communication.

Associate Customer Service Consultant at Sutherland, Jun 2020 - Sep 2021 · 1 yr 4 mos, On-site, Facilitated training sessions and orchestrated meetings with global experts to collect and organize data, enhancing comprehension of client psychology. Rapidly interpreting statistical data and crafting tailored solutions for clients based on their specific needs. Proficiency in all necessary software and tools through virtual training sessions provided by the employer and self-directed research.

Public Relations Intern at Double Slit Media Tech, Bangalore, Mar 2020 - Jun 2020 · 4 mos, Organized and managed meetings with diverse artists and celebrities to expand the client base. Successfully executed event management responsibilities for a business meeting and a concert in Kochi, playing key roles in logistics, venue management, and accounting. Effectively coordinated and managed online performances for various artists during the Covid-19 lockdown period.

Reporter / Feature Writing at The New Indian Express, Apr 2017 - May 2017 · 2 mos, Kochi, Conducted comprehensive fieldwork, gathering reports on public sanitation, public fund expenses, and local transportation. Authored articles on a variety of local affairs. Edited and translated reports for publication.

Education

Master's degree, English Language and Literature, Sacred Heart College, Thevara

Bachelor's degree, English ( Copy Editor), Sacred Heart College, Thevara