Headline

Product Marketer | Messaging, Positioning & GTM | Fintech · SaaS · AI

About

Portfolio: bhanuexcalibur.github.io I help technical products find the right words for the right audience. My background sits at the intersection of product understanding and commercial storytelling. A CS degree and early blockchain development work gave me the ability to read a product roadmap and actually understand it. Years of messaging strategy and copywriting for Web3 and Fintech brands taught me how to turn that understanding into positioning that moves people. Most of my recent work has been GTM-heavy: developing messaging frameworks for complex B2B products, building persona-led positioning briefs, ghostwriting thought leadership for founders, and translating technical roadmaps into channel-appropriate narratives. Currently focused on Product Marketing Manager roles in Fintech, SaaS, AI, and Developer Tools where I can own product messaging, drive launches, and work closely with product and sales teams.

Location

Bengaluru

AI stack

antigravity

claude code

claude

codex

cursor

elevenlabs

Work experience

Product Marketing & Messaging Strategist at Framint, Jun 2025 - Present · 1 yr 3 mos, Remote, • Owned end-to-end messaging strategy for Web3 brands entering Web2 platforms, translating technical product roadmaps into channel-specific narratives across YouTube, TikTok, & Instagram • Built structured GTM content pipeline across time zones, ensuring brand voice consistency at scale across 16+ video assets in a single quarter • Ran community engagement strategy that improved positive brand sentiment by 12% and drove 10% organic follower growth

Content & GTM Strategist at CryptoVidStudios, Nov 2024 - Apr 2025 · 6 mos, India, • Analyzed performance data to refine messaging cadence, achieving 23% month-over-month engagement growth • Coordinated content calendar with product and partner teams to align messaging with launch timelines and GTM initiatives

Product Marketing Strategist & B2B Copywriter at Freelance, Feb 2023 - Sep 2024 · 1 yr 8 mos, Remote, • Built messaging frameworks and ghostwrote 500+ positioning pieces for 10+ Web3 and Fintech founders, generating 1M+ impressions and driving inbound partnership growth • Developed persona-led copy for Fintech and developer audiences on LinkedIn and X, optimizing for clarity and conversion • Translated complex technical concepts into accessible B2B narratives, a direct parallel to product marketing for developer tools

Blockchain Developer at Koraplay, Dec 2021 - Nov 2022 · 1 yr, Remote

Blockchain Developer at Instaraise, Oct 2021 - Dec 2021 · 3 mos, Remote