---
title: "Bhaavanaa Murthy Pa Ma - Category Sales Head - Frost Free Refrigerators & Front Load Washing Machines in Greater Bengaluru Area | Tal"
description: "Meet Bhaavanaa Murthy Pa Ma, Category Sales Head at Whirlpool of India Ltd || IIMK - eMDP || Crompton || A Polyglot || based in Greater Bengaluru Area. AI stack includes anthropic apis, claude, and gemini."
image: "https://tal.club/meet/bhaavanaa-murthy-pa-ma/share-image"
---

# Bhaavanaa Murthy Pa Ma on Tal

## Headline

Category Sales Head at Whirlpool of India Ltd \|\| IIMK \- eMDP \|\| Crompton \|\| A Polyglot \|\|

## About

Professional with long term commitment to the organization & with ability to blend strategic plans to deliver sustainable & profitable business in highly competitive, complex scenarios\. Believes in following basic fundamentals at all levels & has proven leadership track record of turn around businesses in previous and present organization in different responsibilities & geographies\. Holds experience working with different channels like Distribution, Regional Chain stores, Modern Retail, B2B & E\-Commerce in Karnataka, Andhra Pradesh and Madhya Pradesh states\. Expertise in Sales operation, Distribution, Key Account Management & Team Management\.

## Location

Greater Bengaluru Area

## AI stack

anthropic apis

claude

gemini

grok

perplexity

Microsoft Copilot

## Work experience

Category Sales Head \- Frost Free Refrigerators & Front Load Washing Machines at Whirlpool Corporation, Jan 2026 \- Present · 9 mos, Gurugram, Haryana, India

Senior Business Manager at Whirlpool Corporation, Dec 2022 \- Dec 2025 · 3 yrs 1 mo, Bengaluru, Karnataka, India

Senior Business Manager at Whirlpool Corporation, Jan 2020 \- Nov 2022 · 2 yrs 11 mos, Vijayawada, Andhra Pradesh, India

Business Manager at Whirlpool Corporation, Jul 2017 \- Oct 2019 · 2 yrs 4 mos, Jabalpur, Madhya Pradesh, India, \- Drive identified Initiatives in the branch to achieve the overall sales objectives\. \- Identify & effectively implement Major and Key initiatives at root level in the areas of Market Development, Distribution expansion & Sales Operation\. \- Ensure timely recruitment and retention of right quality people\. \- Give clarity on roles & responsibilities to all subordinates\. \- Imparts training on roles & responsibilities of all sub ordinates to ensure clarity in the minds of the respective employees\. \- Implement the performance and potential management system including career planning & development of key employees\. \- Continuously audit the market work done by all sub ordinates; assess and give guidance to improve market working\. \- Identify poorly performing field employees and take suitable remedial actions\. \- Carry out intensive field visits and interact with employees, distributors and dealers\. \- Collect feedback on all aspects of the business including product quality, pricing, new products, competition activities, schemes, etc\. \- Identify success stories and replicate in other parts of the areas\. \- Regularly monitor inventory pile up in slow & non\-moving SKUs, take remedial actions\. \- Drive collection of receivables in case of exceptions\. \- Ensure proper implementation of Commercial policies\.

Area Sales Manager at Whirlpool Corporation, Aug 2016 \- Jun 2017 · 11 mos, Bengaluru, Karnataka, India

Sales Manager \- Lighting at Crompton Greaves Consumer Electricals Limited, Jan 2016 \- Aug 2016 · 8 mos, Karnataka, India, Handling a team of 5 territory managers to drive Crompton lighting sales across Karnataka\. Responsible to increase market share & revenue\.\. Managing BTL activities for lighting products for Karnataka\.

Deputy Manager \- Lighting at Crompton Greaves Ltd, Jul 2015 \- Dec 2015 · 6 mos, Karnataka, India, Apr'2014 till Jun'2015 \- Given responsible to handle appliances business for Karnataka with the team of 3 territory managers & additional responsibility to handle consumer products in Modern Retail & E\-Commerce\. Dec'2013 to Apr'2014 \- was responsible to start business in new channels for consumer product range for Karnataka\. Especially Modern Retail & Regional Chain stores\.

Business Development Manager \- Consumer Products at Crompton Greaves Ltd, Dec 2013 \- Jun 2015 · 1 yr 7 mos, Karnataka, India

Senior Territory Executive at Whirlpool Corporation, Jun 2011 \- Nov 2013 · 2 yrs 6 mos, Bengaluru, Karnataka, India

Territory Execuitve at Whirlpool Corporation, Jun 2010 \- May 2011 · 1 yr, Bellary, Karnataka, India

Trainee Territory Executive at Whirlpool Corporation, Jun 2009 \- May 2010 · 1 yr, Bellary, Karnataka, India

## Education

eMDP, Marketing and Sales Management, Indian Institute of Management, Kozhikode

Master of Business Administration \(M\.B\.A\.\), Sales & Marketing, University of Mysore

[View the original profile](https://tal.club/meet/bhaavanaa-murthy-pa-ma)

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