Bhaavanaa Murthy Pa Ma profile photo 1 on Tal

Bhaavanaa Murthy Pa Ma

Category Sales Head at Whirlpool of India Ltd || IIMK - eMDP || Crompton || A Polyglot ||

Greater Bengaluru Area

16+ years of work experience

Whirlpool Corporation
Jan 20269 mosPresent

Gurugram, Haryana, India

Whirlpool Corporation
Dec 20223 yrs 1 moDec 2025

Bengaluru, Karnataka, India

Whirlpool Corporation
Jan 20202 yrs 11 mosNov 2022

Vijayawada, Andhra Pradesh, India

Whirlpool Corporation
Jul 20172 yrs 4 mosOct 2019

Jabalpur, Madhya Pradesh, India

- Drive identified Initiatives in the branch to achieve the overall sales objectives. - Identify & effectively implement Major and Key initiatives at root level in the areas of Market Development, Distribution expansion & Sales Operation. - Ensure timely recruitment and retention of right quality people. - Give clarity on roles & responsibilities to all subordinates. - Imparts training on roles & responsibilities of all sub ordinates to ensure clarity in the minds of the respective employees. - Implement the performance and potential management system including career planning & development of key employees. - Continuously audit the market work done by all sub ordinates; assess and give guidance to improve market working. - Identify poorly performing field employees and take suitable remedial actions. - Carry out intensive field visits and interact with employees, distributors and dealers. - Collect feedback on all aspects of the business including product quality, pricing, new products, competition activities, schemes, etc. - Identify success stories and replicate in other parts of the areas. - Regularly monitor inventory pile up in slow & non-moving SKUs, take remedial actions. - Drive collection of receivables in case of exceptions. - Ensure proper implementation of Commercial policies.
Whirlpool Corporation
Aug 201611 mosJun 2017

Bengaluru, Karnataka, India

Crompton Greaves Consumer Electricals Limited
Jan 20168 mosAug 2016

Karnataka, India

Handling a team of 5 territory managers to drive Crompton lighting sales across Karnataka. Responsible to increase market share & revenue.. Managing BTL activities for lighting products for Karnataka.
Crompton Greaves Ltd
Jul 20156 mosDec 2015

Karnataka, India

Apr'2014 till Jun'2015 - Given responsible to handle appliances business for Karnataka with the team of 3 territory managers & additional responsibility to handle consumer products in Modern Retail & E-Commerce. Dec'2013 to Apr'2014 - was responsible to start business in new channels for consumer product range for Karnataka. Especially Modern Retail & Regional Chain stores.
Crompton Greaves Ltd
Dec 20131 yr 7 mosJun 2015

Karnataka, India

Whirlpool Corporation
Jun 20112 yrs 6 mosNov 2013

Bengaluru, Karnataka, India

Whirlpool Corporation
Jun 20101 yrMay 2011

Bellary, Karnataka, India

Whirlpool Corporation
Jun 20091 yrMay 2010

Bellary, Karnataka, India

Bhaavanaa’s AI Stack

anthropic apis
anthropic apis
claude
claude
gemini
gemini
grok
grok
perplexity
perplexity
Microsoft Copilot
Microsoft Copilot

Education

Indian Institute of Management, Kozhikode

eMDP, Marketing and Sales Management

Indian Institute of Management, Kozhikode

20201 yr2021
University of Mysore

Master of Business Administration (M.B.A.), Sales & Marketing

University of Mysore

20132 yrs2015

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Headline

Category Sales Head at Whirlpool of India Ltd || IIMK - eMDP || Crompton || A Polyglot ||

About

Professional with long term commitment to the organization & with ability to blend strategic plans to deliver sustainable & profitable business in highly competitive, complex scenarios. Believes in following basic fundamentals at all levels & has proven leadership track record of turn around businesses in previous and present organization in different responsibilities & geographies. Holds experience working with different channels like Distribution, Regional Chain stores, Modern Retail, B2B & E-Commerce in Karnataka, Andhra Pradesh and Madhya Pradesh states. Expertise in Sales operation, Distribution, Key Account Management & Team Management.

Location

Greater Bengaluru Area

AI stack

anthropic apis

claude

gemini

grok

perplexity

Microsoft Copilot

Work experience

Category Sales Head - Frost Free Refrigerators & Front Load Washing Machines at Whirlpool Corporation, Jan 2026 - Present · 9 mos, Gurugram, Haryana, India

Senior Business Manager at Whirlpool Corporation, Dec 2022 - Dec 2025 · 3 yrs 1 mo, Bengaluru, Karnataka, India

Senior Business Manager at Whirlpool Corporation, Jan 2020 - Nov 2022 · 2 yrs 11 mos, Vijayawada, Andhra Pradesh, India

Business Manager at Whirlpool Corporation, Jul 2017 - Oct 2019 · 2 yrs 4 mos, Jabalpur, Madhya Pradesh, India, - Drive identified Initiatives in the branch to achieve the overall sales objectives. - Identify & effectively implement Major and Key initiatives at root level in the areas of Market Development, Distribution expansion & Sales Operation. - Ensure timely recruitment and retention of right quality people. - Give clarity on roles & responsibilities to all subordinates. - Imparts training on roles & responsibilities of all sub ordinates to ensure clarity in the minds of the respective employees. - Implement the performance and potential management system including career planning & development of key employees. - Continuously audit the market work done by all sub ordinates; assess and give guidance to improve market working. - Identify poorly performing field employees and take suitable remedial actions. - Carry out intensive field visits and interact with employees, distributors and dealers. - Collect feedback on all aspects of the business including product quality, pricing, new products, competition activities, schemes, etc. - Identify success stories and replicate in other parts of the areas. - Regularly monitor inventory pile up in slow & non-moving SKUs, take remedial actions. - Drive collection of receivables in case of exceptions. - Ensure proper implementation of Commercial policies.

Area Sales Manager at Whirlpool Corporation, Aug 2016 - Jun 2017 · 11 mos, Bengaluru, Karnataka, India

Sales Manager - Lighting at Crompton Greaves Consumer Electricals Limited, Jan 2016 - Aug 2016 · 8 mos, Karnataka, India, Handling a team of 5 territory managers to drive Crompton lighting sales across Karnataka. Responsible to increase market share & revenue.. Managing BTL activities for lighting products for Karnataka.

Deputy Manager - Lighting at Crompton Greaves Ltd, Jul 2015 - Dec 2015 · 6 mos, Karnataka, India, Apr'2014 till Jun'2015 - Given responsible to handle appliances business for Karnataka with the team of 3 territory managers & additional responsibility to handle consumer products in Modern Retail & E-Commerce. Dec'2013 to Apr'2014 - was responsible to start business in new channels for consumer product range for Karnataka. Especially Modern Retail & Regional Chain stores.

Business Development Manager - Consumer Products at Crompton Greaves Ltd, Dec 2013 - Jun 2015 · 1 yr 7 mos, Karnataka, India

Senior Territory Executive at Whirlpool Corporation, Jun 2011 - Nov 2013 · 2 yrs 6 mos, Bengaluru, Karnataka, India

Territory Execuitve at Whirlpool Corporation, Jun 2010 - May 2011 · 1 yr, Bellary, Karnataka, India

Trainee Territory Executive at Whirlpool Corporation, Jun 2009 - May 2010 · 1 yr, Bellary, Karnataka, India

Education

eMDP, Marketing and Sales Management, Indian Institute of Management, Kozhikode

Master of Business Administration (M.B.A.), Sales & Marketing, University of Mysore

Bhaavanaa Murthy Pa Ma - Category Sales Head - Frost Free Refrigerators & Front Load Washing Machines in Greater Bengaluru Area | Tal