Headline

Sr Marketing Manager at Two Brothers Organic Farms | MICA | NMIMS | ex-Yogabar (ITC) | Brand & Shopper Marketing | Connecting insights, storytelling and data to deliver brand and revenue growth

About

For love of the game. Balancing impactful storytelling with tangible business results. And everything inbetween. Building, positioning and scaling Consumer Brands across D2C, Quick Commerce, Marketplaces, Modern Trade, General Trade, Gifting, B2B, International (West+SEA) markets and Experiential Retail - I’ve worked either directly or very closely with all the above business channels. This gave me a deep understanding of how these channels work - from the revenue side as well as operations Observing and analysing consumer behaviour, broader cultural trends, what shapes the way people perceive, and eventually love a brand so much that they advocate for and defend it like their best friend. And before that, how do they even discover and remember the brand? DM me to know more about how I can help build your brand :) —— Always seeking to understand why people think, feel, and behave the way they do. Outside of work, I’m passionate about world travel, nutrition & cooking, personal finance, writing & human psychology. I often find these interests slipping into the way I work as well. I'm an avid reader and would love to hear about a book that connected with you! I’m always looking for a new problem to solve or an opportunity to create something new. Connect with me directly at menezesbeverly16@gmail.com or simply drop a hey on DM

Location

Mumbai

AI stack

claude code

gemini

lovable

openai

Granola

Zapier

Work experience

Senior Marketing Manager at Two Brothers India Farms®, Feb 2025 - Present · 1 yr 9 mos, Mumbai, Driving integrated brand and revenue growth for Two Brothers, a premium food staples brand, across Quick Com, D2C, Retail & International markets while building strong visibility, loyalty & community - Leading brand shopper marketing for entire 200Cr portfolio across quick commerce, marketplaces, D2C, retail, gifting international - improved display ad CTR by 19-30% across Amazon, Blinkit, Instamart - Built leading integrated PR, podcasts founder branding strategy (400M+ monthly organic reach; coverage in Forbes, Vogue, TOI, CNN-TV18; ensuring brand ranks high in AI recommendations [GEO] in category) - Managed brand name transition, FSSAI label messaging compliance for 140+ SKUs across 5 sales channels cross-functionally with Quality, Creative, and Business teams to ensure seamless portfolio execution - Built handling Indias 1 experiential store-in-store at Foodstories with live fresh chakki - end to end; set up branding, sales operations quality control SOPs - Managing global domestic brand activations, partnerships 11 expos across USA India; brand launch in UAE, UK; 20+ new product launches across markets

Shopper Marketing Manager - India & International Business at Yoga Bar (Sprout Life Foods), Apr 2023 - Jan 2025 · 1 yr 10 mos, Bengaluru, Karnataka, India, Played a key role through Yoga Bar’s acquisition by ITC; scaling MT Sales 5x rebuilding GT while growing Exports & B2B as key channels; deep dive into Sales & Ops - Owned topline sales marketing for Nepal & Maldives, and pan-India Shopper Marketing across Modern Trade & General Trade, managing an 8Cr budget - Scaled Maldives exports to ₹2.5Cr+, delivering 6x MoM growth in 6mths through stock availability, trade strategy, salesperson team management, influencer marketing, BTL events, and in-store merchandising - Scaled Modern Trade Net Sales 5x monthly over 8 mths through shopper marketing activations, sales contests relationship building - Drove end-to-end in-store shopper activation across 4000+ stores through POSM, category branding hyper-local BTL, delivering 12x Protein Bar sellout growth

Associate Brand Manager at Yoga Bar (Sprout Life Foods), Apr 2022 - Apr 2023 · 1 yr 1 mo, Bengaluru, Karnataka, India, Part of the 1st brand marketing team, got to deep dive into all things brand - Managed leading categories of Muesli, Oats & Trail Mixes - Created GTM plan for 3 new product launches; working closely with Online & Offline Sales, Supply Chain & New Product Dev teams - Crafted effective brand communication across e-commerce, performance, website, retail working with Creative team & agencies to optimise for conversions - Managed brand partnerships (including Marvel brand licensing), BTL activations with influencers, high traffic events, apps, relevant brands and fitness communities to reach new audiences & generate trials - Led content production & social media marketing, doubled Instagram followers (+32k) in 6 months - Generated tangible consumer insights through 200+ telephonic interviews with customers to understand brand perception, reasons for drop offs; resulted in recommending we launch the now famous Chocolate Protein Oats, among other insights

Marketing at Yoga Bar (Sprout Life Foods), Jan 2022 - Mar 2022 · 2 mo, Remote

Digital Marketing at Drip Capital, Aug 2021 - Nov 2021 · 3 mo, Mumbai, Learnt what goes into running, scaling, and sometimes killing, performance marketing, SEO, and email marketing campaigns; also working together with Pre Sales teams to generate genuinely useful leads Performance Marketing, Email Marketing, Lead Generation & SEO Drip Capital is trade financing company offering liquidity solutions to both importers & exporters. - Helped generate sales-qualified leads through SEO & LinkedIn marketing campaigns - Nurtured those leads through email marketing campaigns and - Converted those leads through relevant content marketing (blogs, webinars, HSN code finder tool) - Worked closely with the pre-sales team to understand and optimise lead movement down the funnel

Marketing Intern at Digit Insurance, Apr 2021 - Jun 2021 · 2 mo, Bengaluru, Karnataka, India, Learnt the importance of directly speaking to your consumers to understand their purchase journey, what they love about your brand, and what you can do better; then constructing those consumer insights into actionables for business and internal teams Enhancing the user experience journey for claiming their Digit health insurance, through automation & empathy. Brand Communication, Customer Retention, User Experience, CRM - Interviewed 100+ customers & the CX team to understand the user experience & pain points while making a health claim - identified solutions & presented recommendations directly to the Chairperson & Strategy team

Education

Master of Business Administration - MBA, Strategic Marketing & Communication, MICA | The School of Ideas

Bachelor of Business Administration - BBA, Marketing, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Public links

beverlymenezes.com: https://beverlymenezes.com/