Headline

AI-Native Product Storyteller + Strategist Helping GTM Teams Scale Revenue | Product Marketing for B2B SaaS | AI & Automation Generalist | xLeena AI, Freshworks & Exotel | The Day 1 Pursuit

About

Product marketing is, at its core, tackling a translation challenge. Translate why a product does what it does better than the pack into why the market should care, and own that ground before someone else does. That's the work I've done. Six years across B2B SaaS with rapidly scaling businesses — building positioning that actually sticks: distilling where a product wins, finding an angle competitors can't copy, and crafting narratives that build problem-solving confidence in buyers. I've also helped build a repeatable matrix that helps realistically translate strategy into execution, aligning product, marketing, sales, and success teams to advocate that single, coherent story. I also tracked market trends, analyzed deal patterns, launched category-defining products and watched win/loss data — not to manage work across teams, but to do the grunt work — finding signals that indicate underperformance or opportunities, sharpening messaging, curating recommendations for GTM teams to execute (& meet their goals better), advancing stalled deals, and more. Manual setups don't cut it; I run a lot of this with AI - considering it critical infrastructure. Real-time CI systems. Automated launch plans. Broadly, a one-person output at team scale. The results: -> 20+% win-rate lift y-o-y -> 58% ARR growth y-o-y -> AI for GTM execution: ~75 assets shipped in 5-6 weeks (most from the ground up) across landing pages, product & deal decks, battlecards, and case studies. -> Helping win $700K worth of partnership deals. If you're building or expanding a product that deserves a sharper market position, let's talk.

Location

India

AI stack

claude code

claude

codex

gemini

notebooklm

obsidian

Work experience

Member at Product Marketing Alliance, Nov 2025 - Present · 1 yr 1 mo, Bengaluru

Product Marketing Manager at Xoxoday, Mar 2026 - May 2026 · 3 mos, Bengaluru, Xoxoday is a global B2B SaaS rewards and engagement platform, helping organizations run recognition, incentives, loyalty, and payout programs at scale across employees, customers, and partners. 1️⃣ Owned product marketing for Empuls, a significant revenue contributor to the business. Refined positioning, cemented messaging, kept competitive intelligence up-to-date, handled end-to-end sales enablement requests from a large sales team, directed product narrative across demand generation teams, and more 2️⃣ Compressed months of asset creation into < 8 weeks - delivering 10+ case studies, 40+ battlecards, 12+ decks (use case + custom for sales), and numerous webpages using AI 3️⃣ Built a real-time CI system using Claude Cowork, auto-identifying top features per fortnight and generating launch plans automatically 4️⃣ Developed hands-on fluency across the Claude toolchain - Skills, Code, Cowork, and Design - establishing repeatable AI-native PMM workflows

Professional development at Career Break, Nov 2025 - Dec 2025 · 2 mos, Bengaluru, Karnataka, India

Founding Product Marketer at Mihup.ai, Jan 2025 - Sep 2025 · 9 mos, Bengaluru, Mihup's Voice AI Platform for enterprises provides insights into conversations, real-time agent assistance, and automated voice responses, enhancing the customer experience. 1️⃣ Defined platform positioning with benefit-, value-, and differentiator-led messaging supporting marketing, sales, and customer success 2️⃣ Refined demand-generation messaging aligned to buyer pain points, improving MCL growth 3️⃣ Conducted competitive intelligence and built customized sales enablement assets across key buying stages 4️⃣ Developed mid-funnel and event marketing content across website, webinar, and similar collateral. Helped drive engagement and pipeline growth 5️⃣ Evaluated content impact on deal progression and refined narratives using G2 and peer review feedback 6️⃣ Leveraged Gen AI tools like Perplexity Spaces for competitor monitoring and strategic insight generation

Lead Product Marketer at Leena AI, Feb 2022 - Jan 2025 · 2 y 11 mo, Remote, 1️⃣ Co-owned product marketing after team downsizing - managing positioning, messaging, enablement, competitive intelligence, launches, and demand gen 2️⃣ Crafted key messages for core Leena AI products and embedded them into GTM assets - decks, datasheets, brochures, and case studies - for consistency across the funnel 3️⃣ Owned sales enablement, creating playbooks, battlecards, and training material that helped SDRs and AEs convert leads to opportunities and win deals 4️⃣ Co-developed collateral for key product launches, covering messaging to landing pages — targeted positioning and persona targeting helped improve SAL and demo-to-qualified pipe ratio, significantly contributing to Leena AI's ARR 5️⃣ Created co-branded partnership assets articulating value propositions that contributed to six-figure cumulative deal wins 6️⃣ Analyzed active deals and provided tailored enablement support, helping improve win rates ~20% YoY over 12 months 7️⃣ Leveraged Gen AI to accelerate content cycles; developed working knowledge of LLMs, RAG, and Agentic AI

Content Marketing & Sales Enablement Specialist at Freshworks, Jan 2020 - Dec 2020 · 11 mo, Chennai, 1️⃣ Sales Enablement: Developed ICP maps, competitor positioning, sales plays, email nurtures, and new-hire training assets to help sales pitch Freshsales as the CRM of choice—including a COVID pitch playbook and demo materials for the Freshworks CRM launch 2️⃣ Product Marketing: Led Freshsales' first Gartner MQ mention campaign across landing pages, blogs, LinkedIn InMail, and Google Ads, driving a higher MQL count 3️⃣ Content Marketing: Produced full-funnel content—blogs, ebooks, case studies, and email nurtures—to fuel demand generation; a targeted sales campaign drove 34% high-intent leads

Education

AI Generalist Fellowship (non degree), Artificial Intelligence, Outskill

Master of Business Administration - MBA, Marketing, Indian Institute of Planning and Management

Public links

drive.google.com: https://drive.google.com/drive/u/0/folders/1rM4TywTLBGT3p7fDiTFaVMU01aF-HuAP