---
title: "Beni Madhab Ray - Head Growth & CRM in Greater Bengaluru Area | Tal"
description: "Meet Beni Madhab Ray, Growth & CRM Leader | Scaled Acquisition Across 12 Global Markets | 450M+ Users | XX% Revenue Growth · XX% MAU · XX% Cost Reduction | Built Both Engines From Scratch | 10 Years based in Greater Bengaluru Area. AI stack includes claude code, gemini, and mcp."
image: "https://tal.club/meet/beni-madhab-ray/share-image"
---

# Beni Madhab Ray on Tal

## Headline

Growth & CRM Leader \| Scaled Acquisition Across 12 Global Markets \| 450M\+ Users \| XX% Revenue Growth · XX% MAU · XX% Cost Reduction \| Built Both Engines From Scratch \| 10 Years

## About

If you are building a consumer product into new global markets and need someone who can set up growth acquisition from zero AND build CRM retention in the same motion — I have done exactly that, twice, at very different scales\. At Truecaller \(450M\+ users\), I owned both engines simultaneously from scratch\. On the growth side, I entered XX global markets — India, SEA, Africa, Europe, US and LATAM — building paid acquisition in each from zero: establishing channel strategy, setting CAC benchmarks, building attribution infrastructure via Appsflyer, and managing $X Million annual budgets across Google UAC, Search, YouTube, Meta and programmatic DSP\. Growth programmes drove 8% of net new user acquisition\. On the CRM and lifecycle side, I built the entire infrastructure from scratch across 140\+ countries — architecting journeys from onboarding through premium conversion, loyalty monetisation and winback, building an ML\-powered churn model in BigQuery, and integrating GenAI for personalisation across 10\+ languages\. Outcomes: XX% premium revenue growth, XX% MAU growth YoY, XX% of premium subscriptions directly from lifecycle, XX% lapsed user reactivation, and XX% reduction in messaging costs\. Before Truecaller, I took Doodhwala from 7,000 to 50,000 orders per day in 12 months — 8x revenue growth — building the entire growth and CRM stack from scratch on a Rs 9M monthly budget, driving approximately X Million app installs, and scaling two product lines from X% to XX% of total revenue\. What I bring to your company: the rare ability to enter new markets fast, build acquisition with CAC discipline, and simultaneously build the lifecycle infrastructure to retain and monetise those users — owning the full customer revenue journey from first touch to long\-term value\. I have done this across consumer tech, quick commerce and fintech, in developed and emerging markets at the same time\. Open to Head or Director roles in Growth, CRM or Lifecycle at consumer technology companies\.

## Location

Greater Bengaluru Area

## AI stack

claude code

gemini

mcp

meta

openai

## Work experience

Head Growth & CRM at Truecaller, Oct 2019 \- Present · 7 yrs, Greater Bengaluru Area, Built Growth and CRM from scratch simultaneously — entering 12 new global markets on acquisition while building lifecycle for 450M\+ users\. Owned P&L outcomes across both functions\. \*Growth · New Market Acquisition · Revenue\* ▸ Built paid acquisition across XX markets from zero \(India, SEA, Africa, Europe, US, LATAM\) — channel strategy, CAC benchmarks and attribution \(Appsflyer\); multi\-million dollar budget across Google UAC, Search, YouTube, LinkedIn, Meta and DSP; drove XX% of net new user acquisition YoY ▸ Owned P&L across all markets — CAC, LTV, ROAS and payback period as non\-negotiable metrics; built BigQuery growth dashboard replacing gut\-feel with data\-driven budget decisions ▸ Scaled influencer and creator programmes across India, SEA and Africa; ran holdout group and geo holdout experiments to measure true campaign incrementality ▸ Conceptualised Year in Calling, Truecaller Stories and Women's Day campaigns — top\-of\-funnel reach with measurable in\-app feature adoption across markets \*CRM · Lifecycle · Retention · Monetisation\* ▸ Built entire CRM infrastructure from scratch — Braze, CleverTap, MoEngage; full lifecycle stack across push, email, in\-app, WhatsApp and RCS for 450M\+ users across 140\+ countries ▸ Drove 15% premium revenue growth and XX% MAU growth YoY — lifecycle contributed XX% of premium subscriptions and X% of in\-app ads revenue ▸ Built ML churn model in BigQuery — reduced early drop\-offs by X%; reactivation journeys recovered XX% of lapsed users ▸ Cut messaging costs by XX% through channel optimisation and vendor negotiation — savings reinvested into acquisition ▸ Integrated GenAI for multilingual personalisation across 10\+ languages — 3x faster campaign production ▸ Led and mentored cross\-functional team of X across global markets

Head of Growth & CRM at Doodhwala, May 2018 \- Sep 2019 · 1 yr 5 mos, Bengaluru, Karnataka, India, Took Doodhwala from 7,000 to 50,000 orders per day in 12 months — 8x revenue growth — by building the entire Growth and CRM engine from scratch on a Rs 9M monthly budget\. One of Bengaluru's fastest hyperlocal scale\-ups at the time\. ▸ Built paid acquisition engine from zero — Google UAC, Meta, DSP and programmatic across a Rs X Million monthly budget; drove approximately X Million app installs with CAC discipline maintained throughout rapid multi\-city scale\-up; growth efforts drove XX% of net new user acquisition ▸ Built CRM stack from scratch — onboarded Webengage and CleverTap; designed full\-funnel lifecycle from first order through activation, repeat purchase, dormancy prevention and reactivation; reduced early churn and improved repeat order rate across city cohorts ▸ Scaled two product lines from X% to XX% of total revenue through category\-level lifecycle campaigns, automated winback journeys and acquisition tied to high\-frequency purchase occasions — daily milk, weekly grocery, fresh produce ▸ Ran cohort analysis to identify first\-order drop\-offs — redesigned onboarding flows with product team; directly improved new user conversion and repeat purchase rate across city cohorts ▸ Built co\-promotion and affiliate partnerships with housing societies, RWAs and consumer brands — created low\-CAC acquisition channels reducing dependency on paid media

Senior Digital Marketing Manager at Xoxoday, Oct 2017 \- May 2018 · 8 mos, Bengaluru, Karnataka, India, \-Owned full\-funnel paid and organic marketing \(₹ X Million/month\) — Google Ads, Meta, Instagram, LinkedIn campaign design and remarking strategy\. \- Ran a LinkedIn Ad strategy for B2B business lines; SEO and content programs grew organic traffic to X Million monthly visits in 8 months\. \- Conducted webinars and thought\-leadership sessions with HR leadership across the industry to build brand credibility and generate qualified B2B pipeline\. \- Drove co\-marketing partnerships with Ola, Uber, Paytm and Bigbasket; grew social following to 1/2 Million\.

Digital Marketing Manager at Simplilearn, Dec 2014 \- Oct 2017 · 2 yrs 11 mos, Bengaluru Area, India, \- Owned marketing automation, affiliate marketing and Facebook/LinkedIn Ads \(₹ X Million/month\) for a B2B/B2C EdTech platform\. \- Marketing automation programs \(SendGrid, Adobe Journey Optimiser\) contributed XX% of overall revenue\. \- Affiliate network deals \(CJ, ShareASale\) contributed X% of revenue\. \- Scaled LinkedIn/Facebook campaigns; partnered with job portals \(Naukri, Monster, TimesJobs\) for lead generation\.

## Education

Master of Business Administration \(M\.B\.A\.\), Marketing, Entrepreneurship Development Institute of India

Bachelor of Engineering \(BE\), Computer Science, Visvesvaraya Technological University

[View the original profile](https://tal.club/meet/beni-madhab-ray)

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