---
title: "Beebek Kar - Assistant Manager - Performance Marketing in Faridabad | Tal"
description: "Meet Beebek Kar, Performance Marketer | Paid Media | Growth Marketing | Scaling D2C & B2C Brands | ROAS | Google Ads | Meta Ads | CAC Optimization | Marketing Analytics | Driving Scalable Revenue Growth Through Data-Driven Strategies based in Faridabad. AI stack includes codex, cursor, and opencode."
image: "https://tal.club/meet/beebek-kar/share-image"
---

# Beebek Kar on Tal

## Headline

Performance Marketer \| Paid Media \| Growth Marketing \| Scaling D2C & B2C Brands \| ROAS \| Google Ads \| Meta Ads \| CAC Optimization \| Marketing Analytics \| Driving Scalable Revenue Growth Through Data\-Driven Strategies

## About

With 8\.5\+ years of experience in performance marketing, I help businesses accelerate growth through data\-driven paid media strategies that deliver measurable results\. Throughout my career across the education, real estate, and digital marketing sectors, I have focused on building scalable acquisition strategies, improving marketing efficiency, and driving sustainable business growth\. I have managed annual marketing budgets exceeding $345K, consistently optimized customer acquisition costs, increased qualified lead generation, and improved campaign profitability across multiple markets\. My experience includes developing growth strategies, optimizing conversion funnels, leading high\-impact marketing initiatives, and collaborating with cross\-functional teams to achieve business objectives\. I have also been recognized with the Miller Award and Shine Award at IDP Education, earned a promotion to Team Lead at AdGlobal360, and received the Employee of the Month award at 360 Realtors for consistently delivering exceptional results\. I am passionate about solving complex growth challenges through experimentation, analytics, and continuous optimization\. As the marketing landscape evolves with AI and automation, my goal is to build scalable, data\-driven acquisition engines that maximize business impact while continuously learning, innovating, and contributing to organizations that value performance, growth, and customer success\.

## Location

Faridabad

## AI stack

codex

cursor

opencode

## Work experience

Assistant Manager \- Performance Marketing at IDP Education Ltd, Jun 2023 \- Present · 3 yrs 3 mos, Gurugram, Haryana, India, 🔺Spearheaded the management of $345K\+ annual paid media budgets across six international markets, enabling the organization to consistently achieve 110%\+ of student lead generation targets while maximizing marketing efficiency\. 🔺Restructured campaign architecture by implementing advanced audience segmentation, bid optimization, and negative keyword strategies, resulting in a 28% reduction in Cost per Acquisition \(CPA\) within 12 months\. 🔺 Revamped search and display campaign structures using high\-intent keyword clustering and SKAG methodology, driving a 35% year\-over\-year increase in qualified lead volume while improving lead quality\. 🔺Directed over 50 A/B tests across ad creatives and landing pages to identify high\-performing combinations, increasing the average conversion rate from 3\.2% to 5\.1% and improving overall campaign performance\. 🔺Built a real\-time performance reporting framework for cross\-functional stakeholders, enabling faster data\-driven decision\-making and sustaining an average 4\.2x Return on Ad Spend \(ROAS\) across paid marketing campaigns\.

Team Lead \- Performance Marketing at AGL \- Hakuhodo, Sep 2021 \- Apr 2023 · 1 yr 8 mos, Gurugram, Haryana, India, 🔺Led the planning and optimization of paid media campaigns across 10 client accounts spanning real estate, education, and ecommerce, consistently delivering 100% of monthly lead generation targets while maintaining less than 5% budget variance\. 🔺Developed and implemented a centralized performance reporting system that reduced weekly reporting time by 60%, improving campaign visibility and enabling faster, data\-driven decisions across stakeholders and internal teams\. 🔺Mentored and coached a team of 4 performance marketing specialists, strengthening campaign execution processes and reducing client escalations by 40% through structured quality reviews and continuous performance optimization\.

Senior Marketing Executive at 360 Realtors LLP, Jun 2019 \- Sep 2021 · 2 yrs 4 mos, Gurgaon, Haryana, India, 🔺Managed paid marketing campaigns for premium residential and commercial real estate projects, generating 1,200\+ qualified leads per quarter while maintaining a consistent 3\.5x\+ Return on Ad Spend \(ROAS\)\. 🔺Optimized campaign targeting, bidding strategies, and retargeting funnels to reduce Cost per Acquisition \(CPA\) by 20%, improving lead quality and maximizing marketing efficiency across multiple projects\. 🔺Enhanced campaign performance through continuous ad copy testing and audience optimization, increasing Click\-Through Rate \(CTR\) by 22% and developing performance dashboards that reduced reporting turnaround time by 40%\.

Digital Marketing Executive at Elixir Web Solutions, May 2017 \- May 2019 · 2 yrs 1 mo, New Delhi Area, India, 🔺Managed paid marketing campaigns for 8\+ small and medium\-sized business clients, consistently achieving monthly lead generation goals while improving average Click\-Through Rate \(CTR\) by 18% through continuous ad copy and audience optimization\. 🔺Optimized campaign budgets, bidding strategies, and targeting across multiple client accounts, reducing Cost per Click \(CPC\) by 15% while improving campaign efficiency and maximizing return on advertising investment\.

## Education

Master of Business Administration \(MBA\) – Marketing, OP Jindal University

Bachelor of Business Administration \(BBA\) in Marketing and Data Analytics, Guru Gobind Singh Indraprastha University

[View the original profile](https://tal.club/meet/beebek-kar)

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