Headline

Performance Marketer | Paid Media | Growth Marketing | Scaling D2C & B2C Brands | ROAS | Google Ads | Meta Ads | CAC Optimization | Marketing Analytics | Driving Scalable Revenue Growth Through Data-Driven Strategies

About

With 8.5+ years of experience in performance marketing, I help businesses accelerate growth through data-driven paid media strategies that deliver measurable results. Throughout my career across the education, real estate, and digital marketing sectors, I have focused on building scalable acquisition strategies, improving marketing efficiency, and driving sustainable business growth. I have managed annual marketing budgets exceeding $345K, consistently optimized customer acquisition costs, increased qualified lead generation, and improved campaign profitability across multiple markets. My experience includes developing growth strategies, optimizing conversion funnels, leading high-impact marketing initiatives, and collaborating with cross-functional teams to achieve business objectives. I have also been recognized with the Miller Award and Shine Award at IDP Education, earned a promotion to Team Lead at AdGlobal360, and received the Employee of the Month award at 360 Realtors for consistently delivering exceptional results. I am passionate about solving complex growth challenges through experimentation, analytics, and continuous optimization. As the marketing landscape evolves with AI and automation, my goal is to build scalable, data-driven acquisition engines that maximize business impact while continuously learning, innovating, and contributing to organizations that value performance, growth, and customer success.

Location

Faridabad

AI stack

codex

cursor

opencode

Work experience

Assistant Manager - Performance Marketing at IDP Education Ltd, Jun 2023 - Present · 3 yrs 3 mos, Gurugram, Haryana, India, 🔺Spearheaded the management of $345K+ annual paid media budgets across six international markets, enabling the organization to consistently achieve 110%+ of student lead generation targets while maximizing marketing efficiency. 🔺Restructured campaign architecture by implementing advanced audience segmentation, bid optimization, and negative keyword strategies, resulting in a 28% reduction in Cost per Acquisition (CPA) within 12 months. 🔺 Revamped search and display campaign structures using high-intent keyword clustering and SKAG methodology, driving a 35% year-over-year increase in qualified lead volume while improving lead quality. 🔺Directed over 50 A/B tests across ad creatives and landing pages to identify high-performing combinations, increasing the average conversion rate from 3.2% to 5.1% and improving overall campaign performance. 🔺Built a real-time performance reporting framework for cross-functional stakeholders, enabling faster data-driven decision-making and sustaining an average 4.2x Return on Ad Spend (ROAS) across paid marketing campaigns.

Team Lead - Performance Marketing at AGL - Hakuhodo, Sep 2021 - Apr 2023 · 1 yr 8 mos, Gurugram, Haryana, India, 🔺Led the planning and optimization of paid media campaigns across 10 client accounts spanning real estate, education, and ecommerce, consistently delivering 100% of monthly lead generation targets while maintaining less than 5% budget variance. 🔺Developed and implemented a centralized performance reporting system that reduced weekly reporting time by 60%, improving campaign visibility and enabling faster, data-driven decisions across stakeholders and internal teams. 🔺Mentored and coached a team of 4 performance marketing specialists, strengthening campaign execution processes and reducing client escalations by 40% through structured quality reviews and continuous performance optimization.

Senior Marketing Executive at 360 Realtors LLP, Jun 2019 - Sep 2021 · 2 yrs 4 mos, Gurgaon, Haryana, India, 🔺Managed paid marketing campaigns for premium residential and commercial real estate projects, generating 1,200+ qualified leads per quarter while maintaining a consistent 3.5x+ Return on Ad Spend (ROAS). 🔺Optimized campaign targeting, bidding strategies, and retargeting funnels to reduce Cost per Acquisition (CPA) by 20%, improving lead quality and maximizing marketing efficiency across multiple projects. 🔺Enhanced campaign performance through continuous ad copy testing and audience optimization, increasing Click-Through Rate (CTR) by 22% and developing performance dashboards that reduced reporting turnaround time by 40%.

Digital Marketing Executive at Elixir Web Solutions, May 2017 - May 2019 · 2 yrs 1 mo, New Delhi Area, India, 🔺Managed paid marketing campaigns for 8+ small and medium-sized business clients, consistently achieving monthly lead generation goals while improving average Click-Through Rate (CTR) by 18% through continuous ad copy and audience optimization. 🔺Optimized campaign budgets, bidding strategies, and targeting across multiple client accounts, reducing Cost per Click (CPC) by 15% while improving campaign efficiency and maximizing return on advertising investment.

Education

Master of Business Administration (MBA) – Marketing, OP Jindal University

Bachelor of Business Administration (BBA) in Marketing and Data Analytics, Guru Gobind Singh Indraprastha University