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Bedaant Srivastav

Product Manager @OneCard | Top Fellow @Nextleap

Pune District

3+ years of work experience

OneCard (FPL Technologies)
May 20251 yr 7 mosPresent

Pune, Maharashtra, India

Owned end-to-end product for the OneExclusive Execution Platform supporting 150+ campaigns monthly and 1,800+ launches annually. Built a Merchant Offer Automation Engine on Frappe that moved merchant onboarding from 5–6 uploads in 2 days to 25 merchants/day with minimal human intervention — a ~10x throughput jump that unblocked the offers roadmap. Standardized validation logic and structured approval flows alongside, cutting launch errors and lifting team productivity by 27%. Designed and shipped a notification governance layer for a 15 lakh user base across WhatsApp, Push, SMS, and RCS. Capped per-user daily comms at 3 with team-wise priority logic, fixing the DND-drop problem caused by 8–10 uncoordinated notifications hitting users from different teams and improving deliverability. Built a Nudge Intelligence content tool that scores marketing comms drafts (SMS, WhatsApp, RCS, Push) before send. Using historical send and user-behaviour data, it returns a confidence score for expected CTR, timing fit, and content quality — plus rewrite suggestions for growth and CRM teams. Lifted average SMS CTR from 20% to 22% post-rollout; multichannel scoring on the roadmap. Automated the LCM offer creation and execution flow. PMs and marketers now pick a business objective, auto-generate the offer, and select the audience in one go — cycle time dropped from 3 days (manual JSON + creatives) to ~10 minutes. Built a monthly Rewards Savings Potential email engine surfacing each user’s earned points, missed category rewards (e.g., 5x missed for skipping a category), and unrealized merchant + exclusive offer points. Activation rose from 60% to 65% in 4 months and never-transacted users grew 7%. Led GTM for the in-app Flights & Hotels launch — positioning, onboarding nudges, and rewards integration drove 30+ daily transactions within the first weeks of go-live.
Dentsu India
Sep 20249 mosMay 2025

Pune, Maharashtra, India

dentsu
Feb 20241 yr 2 mosMar 2025

Pune, Maharashtra, India

Managed monthly GMV of ₹2.2 Cr+ across Amazon, Flipkart, Zepto, Swiggy Instamart, and Myntra for clients including MamyPoko, Sebamed, and ITC. Designed and led a competitor retargeting framework — identified shoppers buying competing SKUs with similar purchase intent and ran conversion campaigns against them. Drove 23% incremental sales growth and captured ~4% competitor market share every 4 months. Built a Helium10-integrated keyword management system with real-time dashboards — eliminated manual reporting cycles and gave clients live visibility into keyword and ad performance. Translated platform requirements into prioritized Jira epics and sprint deliverables for accounts with monthly ad spends exceeding ₹1 Cr. Cut requirement-to-development handoff time by ~20% by surfacing bottlenecks early in stakeholder reviews. Built Tableau and Power BI dashboards used by 20+ stakeholders for campaign monitoring and optimization. Recognized as Employee of the Quarter for delivery improvements.
MeriSKILL
Sep 20235 mosJan 2024

Remote

Microsoft for Startups
Sep 20232 mosOct 2023

Kolkata, West Bengal, India

Bedaant’s AI Stack

deepmind
deepmind
hugging face
hugging face
langchain
langchain
langfuse
langfuse
langgraph
langgraph
claudecode
claudecode

Education

amity University

Bachelor of Business Administration, Business, Management, Marketing, and Related Support Services

amity University

20203 yrs2023
upGrad.com

Business analyst

upGrad.com

20232023

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Headline

Product Manager @OneCard | Top Fellow @Nextleap

About

As a Product Manager at FPL Technologies, I focus on product marketing initiatives by utilizing my skills in Python, VBA Excel, and product marketing to create impactful solutions. Collaborating with my team, I contribute to aligning our strategic objectives with deliverables to enhance efficiency and innovation across projects. A Bachelor of Business Administration graduate from Amity University Kolkata, I combine my academic background in business, management, and marketing with certifications in data analysis and marketing. I am driven to integrate analytical capabilities and creative problem-solving in dynamic, forward-thinking environments.

Location

Pune District

AI stack

deepmind

hugging face

langchain

langfuse

langgraph

claudecode

Work experience

Product Manager at OneCard (FPL Technologies), May 2025 - Present · 1 yr 7 mos, Pune, Maharashtra, India, Owned end-to-end product for the OneExclusive Execution Platform supporting 150+ campaigns monthly and 1,800+ launches annually. Built a Merchant Offer Automation Engine on Frappe that moved merchant onboarding from 5–6 uploads in 2 days to 25 merchants/day with minimal human intervention — a ~10x throughput jump that unblocked the offers roadmap. Standardized validation logic and structured approval flows alongside, cutting launch errors and lifting team productivity by 27%. Designed and shipped a notification governance layer for a 15 lakh user base across WhatsApp, Push, SMS, and RCS. Capped per-user daily comms at 3 with team-wise priority logic, fixing the DND-drop problem caused by 8–10 uncoordinated notifications hitting users from different teams and improving deliverability. Built a Nudge Intelligence content tool that scores marketing comms drafts (SMS, WhatsApp, RCS, Push) before send. Using historical send and user-behaviour data, it returns a confidence score for expected CTR, timing fit, and content quality — plus rewrite suggestions for growth and CRM teams. Lifted average SMS CTR from 20% to 22% post-rollout; multichannel scoring on the roadmap. Automated the LCM offer creation and execution flow. PMs and marketers now pick a business objective, auto-generate the offer, and select the audience in one go — cycle time dropped from 3 days (manual JSON + creatives) to ~10 minutes. Built a monthly Rewards Savings Potential email engine surfacing each user’s earned points, missed category rewards (e.g., 5x missed for skipping a category), and unrealized merchant + exclusive offer points. Activation rose from 60% to 65% in 4 months and never-transacted users grew 7%. Led GTM for the in-app Flights & Hotels launch — positioning, onboarding nudges, and rewards integration drove 30+ daily transactions within the first weeks of go-live.

Business Analyst at Dentsu India, Sep 2024 - May 2025 · 9 mos, Pune, Maharashtra, India

Business Analyst at dentsu, Feb 2024 - Mar 2025 · 1 yr 2 mos, Pune, Maharashtra, India, Managed monthly GMV of ₹2.2 Cr+ across Amazon, Flipkart, Zepto, Swiggy Instamart, and Myntra for clients including MamyPoko, Sebamed, and ITC. Designed and led a competitor retargeting framework — identified shoppers buying competing SKUs with similar purchase intent and ran conversion campaigns against them. Drove 23% incremental sales growth and captured ~4% competitor market share every 4 months. Built a Helium10-integrated keyword management system with real-time dashboards — eliminated manual reporting cycles and gave clients live visibility into keyword and ad performance. Translated platform requirements into prioritized Jira epics and sprint deliverables for accounts with monthly ad spends exceeding ₹1 Cr. Cut requirement-to-development handoff time by ~20% by surfacing bottlenecks early in stakeholder reviews. Built Tableau and Power BI dashboards used by 20+ stakeholders for campaign monitoring and optimization. Recognized as Employee of the Quarter for delivery improvements.

Business Data Analyst at MeriSKILL, Sep 2023 - Jan 2024 · 5 mos, Remote

Founder’s Hub Member at Microsoft for Startups, Sep 2023 - Oct 2023 · 2 mos, Kolkata, West Bengal, India

Education

Bachelor of Business Administration, Business, Management, Marketing, and Related Support Services, amity University

Business analyst, upGrad.com