---
title: "Bavani Srinu - Cluster Director Marcom in Bengaluru | Tal"
description: "Meet Bavani Srinu, Cluster Director, Marketing & Communications, Hilton | Turning Data into Actionable Strategies | Passionate About Scaling Brands, Engagement, Retention & Growing Revenue based in Bengaluru. AI stack includes claude, gemini, and grok."
image: "https://tal.club/meet/bavani-srinu/share-image"
---

# Bavani Srinu on Tal

## Headline

Cluster Director, Marketing & Communications, Hilton \| Turning Data into Actionable Strategies \| Passionate About Scaling Brands, Engagement, Retention & Growing Revenue

## About

As a marketing leader with over 19 years of experience, I’ve been fortunate to work across diverse industries, scaling startups and established brands alike\. My passion lies in building marketing strategies that drive not just growth, but meaningful customer engagement\. I thrive on turning data into actionable insights, optimizing campaigns across digital, social, and traditional channels, and leading high\-performance teams to success\. Throughout my career, I’ve consistently delivered transformative results — whether it's launching a new product, rebranding a company, or expanding market share\. I have orchestrated comprehensive strategies that resulted in revenue growth, improved user activation rates, and drove repeat customer engagement across all brands\. My approach is collaborative, data\-driven, and always centred around creating value for customers\. Beyond metrics, what excites me most is the challenge of storytelling— crafting narratives that connect people to brands, leveraging content to build communities, and using innovative campaigns to create lasting impact\. My specialties include but not limited to digital media, consumer behaviour, brand awareness, PR and omni\-channel marketing campaigns\. I am also an artist, a mother and an avid travel enthusiast\. Let’s connect if you want to talk marketing, growth, strategy, or digital transformation\.

## Location

Bengaluru

## AI stack

claude

gemini

grok

## Work experience

Cluster Director Marcom at Hilton, Nov 2024 \- Present · 2 yrs

Head Of Marketing at Drive lah, Apr 2022 \- Nov 2024 · 2 yrs 8 mos, Singapore

Co\-Founder at ONNE APP, Sep 2019 \- Aug 2022 · 3 yrs, ONNE is a PaaS that offers ready to use mobile apps for small and medium businesses who are currently relying on chat applications like whatsapp or messenger to manage their business\. A productivity tool, Onne offers a set of functions in addition to chat, for businesses to streamline their communication, automate manual effort and increase their efficiency\. It takes just 3 minutes for any business, organization or entity to get their app on Onne\. Visit www\.onne\.world for more details\.

Head of Growth at Swapp, Mar 2017 \- Aug 2019 · 2 yrs 6 mos, Swapp is a single platform for small businesses and organisations to create and host their own mobile interface \(apps\), for the cost of a taxi ride\. With Swapp, these enterprises can launch their own mobile interface and start doing business instantly\. Swapp is developed to \(1\) enable small businesses or organisations to create and/or retain their individual online identities, \(2\) help them build their own customer base without losing them to an aggregator and \(3\) increase CRM/productivity with the last mile connectivity beyond their POS\. We later pivoted and rebranded Swapp as Onne\.

Head Of Marketing at Ichiqoo, Feb 2013 \- Aug 2017 · 4 yrs 7 mos, Ichiqoo is a travel portal that promotes Asia for what it truly stands for \- its people\. We focus on providing experiential stays, local activities and curated packages to help travelers see Asia like a local\. With Ichiqoo one can now plan their vacation like a pro\. Currently promoting Sri Lanka, Indonesia, Bhutan, Myanmar and Nepal, we shall soon provide local travel experiences for the rest of Asia\. Visit www\.ichiqoo\.com and plan your trip or write to info@ichiqoo\.com\. Let's see Asia, differently\!

Marketing Manager at Label 24, Sep 2010 \- Oct 2012 · 2 y 1 mo, Dubai, Launched the brand Label 24 \| Formulated and implemented successful ATL & BTL campaigns \| Facebook fan numbers reached over 10,000 in 1 year \| Achieved sales growth of over 430% within 2 years \| Planned and showcased top 4 designers’ collection at Dubai Fashion Week ‘10 \| Planned and showcased the celebrity designer Ravi Bajaj’s collection at Dubai Fashion Week ’11 \| Developed the loyalty base of the brand substantially by organizing regular interactive events \| Today Label 24 is a recognized brand amongst the TG \| Prepared for launch of 2 more stores within a span of 2 years \| • Brand Strategy, Standardization and Development • Continuous consumer and market research and develop business opportunities • Media planning with media optimization, budgeting and implementation • Public and Media relations • Sales analysis, trending and forecasting • Annual Marketing activity planning

Senior Marketing Executive at ETA Star Properties, Mar 2007 \- Sep 2010 · 3 y 6 mo, Dubai, Planned and implemented CSR campaigns that included NGO partners like Red Crescent and Habitat for Humanity \| Substantially improved Stakeholder relations by initiating Star Circle and Select Clubs \| Managed brand campaigns, commercials, road shows and stakeholder conferences at overseas locations across Africa and Asia \| Managed the exhibition at Cityscape \| Initiated and implemented community events across Dubai • Brand Strategy, Standardization and Development • Public and Media relations • Sales analysis, trending and forecasting • Annual Marketing activity planning • Support Media planning and budgeting • Regular Marketing reviews and monitor ROI • Coordinate ATL and BTL marketing campaigns

## Education

MBA, Marketing, Anna university

Bachelor of Science \(BSC\), Non Electronics, Delhi University

[View the original profile](https://tal.club/meet/bavani-srinu)

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