---
title: "Basuraj Poojari - Martech Manager in Bengaluru | Tal"
description: "Meet Basuraj Poojari, Martech Manager | Product-Led Growth, CRM & WhatsApp Automation | Retention & AI Agents based in Bengaluru. AI stack includes claude code, codex, and elevenlabs. Explore public work links including github."
image: "https://tal.club/meet/basuraj-poojari/share-image"
---

# Basuraj Poojari on Tal

## Headline

Martech Manager \| Product\-Led Growth, CRM & WhatsApp Automation \| Retention & AI Agents

## About

I build marketing and product systems that grow businesses\. CRM, automation and AI agents that find leads, follow up, and convert \- less chasing, more closing\. Focus: product\-led growth, retention marketing, practical AI\.

## Location

Bengaluru

## AI stack

claude code

codex

elevenlabs

notebooklm

railway

claudecode

## Work experience

Martech Manager at USDC Global, Sep 2025 \- Present · 1 yr 2 mos, Bengaluru, Karnataka, India, \- Built a self\-serve registration\-payment flow driving \~10% of registrations with zero counsellor time \- Own the martech stack \(CRM, WebEngage, WhatsApp Business\) across a high\-volume admissions funnel: routing, engagement, payments, post\-sales \- Deployed SagePilot AI agent across website chat, Facebook and WhatsApp for a premium MTech programme \- lead qualification \+ auto follow\-ups, saving 20% calling bandwidth \- Built re\-inquiry logic \+ engagement scoring with WebEngage journeys, lifting lead volume \~20% \- 5 years of on\-site WebEngage data lets us track and re\-engage anonymous users \- Ran WhatsApp \+ voice AI referral campaigns \(Bolna\), referrals now \~30% of inside sales

Client Onboarding Expert\. at ShopDeck, Dec 2024 \- Jun 2025 · 7 mos, Bengaluru, Karnataka, India, \- Onboarded closed\-sale D2C brands end to end: catalogue setup, website content, customer communication, ad go\-live \- 70% of accounts live after onboarding \- Ads go\-live averaged 95% against a 70% target \- Cut leads stuck in chat from 30% to 5% by tightening follow\-ups, taking demos, and cross\-team requirement gathering \- Built catalogue scraping \+ automation \(developer side\), cutting churn \~25%

Software Engineer at OpenTurf Technologies, Feb 2024 \- Sep 2024 · 8 mos, Bengaluru, Karnataka, India, \- Built and shipped React login, signup and account\-management features end to end \- Strengthened authentication and account security: validation, session handling, error states \- Shipped dashboard UI features from spec to release

Professional development at Career Break, Aug 2023 \- Feb 2024 · 7 mos, Bengaluru, Karnataka, India, MERN Stack Development Course Completed Completed hands\-on training in MongoDB, Express\.js, React\.js, and Node\.js, with practical experience building full\-stack web applications\.

SME at Startek, May 2022 \- Aug 2023 · 1 yr 4 mos, \- Played a key role at Startek, providing exceptional customer support\. \- Led a team of 10 to ensure customer satisfaction\.

## Education

Diploma in Electronic Engineering, Agnel Polytechnic Verna

## Public links

- github: https://github\.com/basurajp

[View the original profile](https://tal.club/meet/basuraj-poojari)

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