Basuraj Poojari profile photo 1 on Tal

Basuraj Poojari

Martech Manager | Product-Led Growth, CRM & WhatsApp Automation | Retention & AI Agents

Bengaluru

4+ years of work experience

USDC Global
Sep 20251 yr 2 mosPresent

Bengaluru, Karnataka, India

- Built a self-serve registration-payment flow driving ~10% of registrations with zero counsellor time - Own the martech stack (CRM, WebEngage, WhatsApp Business) across a high-volume admissions funnel: routing, engagement, payments, post-sales - Deployed SagePilot AI agent across website chat, Facebook and WhatsApp for a premium MTech programme - lead qualification + auto follow-ups, saving 20% calling bandwidth - Built re-inquiry logic + engagement scoring with WebEngage journeys, lifting lead volume ~20% - 5 years of on-site WebEngage data lets us track and re-engage anonymous users - Ran WhatsApp + voice AI referral campaigns (Bolna), referrals now ~30% of inside sales
ShopDeck
Dec 20247 mosJun 2025

Bengaluru, Karnataka, India

- Onboarded closed-sale D2C brands end to end: catalogue setup, website content, customer communication, ad go-live - 70% of accounts live after onboarding - Ads go-live averaged 95% against a 70% target - Cut leads stuck in chat from 30% to 5% by tightening follow-ups, taking demos, and cross-team requirement gathering - Built catalogue scraping + automation (developer side), cutting churn ~25%
OpenTurf Technologies
Feb 20248 mosSep 2024

Bengaluru, Karnataka, India

- Built and shipped React login, signup and account-management features end to end - Strengthened authentication and account security: validation, session handling, error states - Shipped dashboard UI features from spec to release
Career Break
Aug 20237 mosFeb 2024

Bengaluru, Karnataka, India

MERN Stack Development Course Completed Completed hands-on training in MongoDB, Express.js, React.js, and Node.js, with practical experience building full-stack web applications.
Startek
May 20221 yr 4 mosAug 2023

- Played a key role at Startek, providing exceptional customer support. - Led a team of 10 to ensure customer satisfaction.
GitHub
@basurajp

Basuraj’s AI Stack

claude code
claude code
codex
codex
elevenlabs
elevenlabs
notebooklm
notebooklm
railway
railway
claudecode
claudecode

Education

Diploma in Electronic Engineering

Agnel Polytechnic Verna

20183 yrs2021

Join Basuraj and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Basuraj Poojari on Tal

Headline

Martech Manager | Product-Led Growth, CRM & WhatsApp Automation | Retention & AI Agents

About

I build marketing and product systems that grow businesses. CRM, automation and AI agents that find leads, follow up, and convert - less chasing, more closing. Focus: product-led growth, retention marketing, practical AI.

Location

Bengaluru

AI stack

claude code

codex

elevenlabs

notebooklm

railway

claudecode

Work experience

Martech Manager at USDC Global, Sep 2025 - Present · 1 yr 2 mos, Bengaluru, Karnataka, India, - Built a self-serve registration-payment flow driving ~10% of registrations with zero counsellor time - Own the martech stack (CRM, WebEngage, WhatsApp Business) across a high-volume admissions funnel: routing, engagement, payments, post-sales - Deployed SagePilot AI agent across website chat, Facebook and WhatsApp for a premium MTech programme - lead qualification + auto follow-ups, saving 20% calling bandwidth - Built re-inquiry logic + engagement scoring with WebEngage journeys, lifting lead volume ~20% - 5 years of on-site WebEngage data lets us track and re-engage anonymous users - Ran WhatsApp + voice AI referral campaigns (Bolna), referrals now ~30% of inside sales

Client Onboarding Expert. at ShopDeck, Dec 2024 - Jun 2025 · 7 mos, Bengaluru, Karnataka, India, - Onboarded closed-sale D2C brands end to end: catalogue setup, website content, customer communication, ad go-live - 70% of accounts live after onboarding - Ads go-live averaged 95% against a 70% target - Cut leads stuck in chat from 30% to 5% by tightening follow-ups, taking demos, and cross-team requirement gathering - Built catalogue scraping + automation (developer side), cutting churn ~25%

Software Engineer at OpenTurf Technologies, Feb 2024 - Sep 2024 · 8 mos, Bengaluru, Karnataka, India, - Built and shipped React login, signup and account-management features end to end - Strengthened authentication and account security: validation, session handling, error states - Shipped dashboard UI features from spec to release

Professional development at Career Break, Aug 2023 - Feb 2024 · 7 mos, Bengaluru, Karnataka, India, MERN Stack Development Course Completed Completed hands-on training in MongoDB, Express.js, React.js, and Node.js, with practical experience building full-stack web applications.

SME at Startek, May 2022 - Aug 2023 · 1 yr 4 mos, - Played a key role at Startek, providing exceptional customer support. - Led a team of 10 to ensure customer satisfaction.

Education

Diploma in Electronic Engineering, Agnel Polytechnic Verna

Public links

github: https://github.com/basurajp

Basuraj Poojari - Martech Manager in Bengaluru | Tal