Headline

Growth Marketing | Loyalty & Retention | Customer Lifecycle | Bloomreach | MoEngage

About

Accomplished Marketing professional with over 10 years of experience driving customer loyalty and retention across diverse industries. Proven ability to develop and execute impactful customer engagement strategies utilizing automation tools, including team leadership, meticulous campaign planning, precise segmentation, data-driven insights, customer journey mapping, and rigorous performance measurement.

Location

Bengaluru

AI stack

claude

meta

ChatGPT

Jina AI

Julius AI

Wispr Flow

Work experience

Senior Manager - Growth Marketing at Geojit, Nov 2025 - Present · 11 mos, Kochi, Kerala, India, • Own end-to-end CRM lifecycle across Geojit's digital platforms, managing data and event taxonomy within MoEngage to improve segmentation accuracy and personalisation efficiency. • Led hypothesis-driven funnel deep dives to identify drop-offs in the first-trade activation journey, translating insights into targeted lifecycle interventions. • Presented CRM strategy and automation roadmaps to C-suite stakeholders, translating technical insights into business impact narratives to secure leadership buy-in and budget approval.

Lead CRM at Alshaya Group, May 2023 - Feb 2026 · 2 yrs 10 mos, Bengaluru, Karnataka, India, Lead omnichannel campaigns for multiple brands under Alshaya Group across the Middle East region. Manage campaign operations for orchestrated journeys and standalone campaigns across Push, WhatsApp, Email and SMS channels. End – to – End campaign management; development, segmentation, quality assurance, go-live and measuring campaign performance.

Associate Manager Marketing at Tavant, Jun 2018 - May 2023 · 5 yrs, Bengaluru, Karnataka, India

Market Research Analyst at Royal Cyber Inc., Dec 2016 - May 2018 · 1 yr 6 mos, Bengaluru, Karnataka, India

Education

Bachelor of Engineering - BE, Mechanical Engineering, Visvesvaraya Technological University