Basavana Gowda profile photo 1 on Tal

Basavana Gowda

Building Praan Health’s data function | Preventive health for India’s 50+

Bengaluru

5+ years of work experience

Praan Health
Dec 20259 mosPresent

Bengaluru, Karnataka, India

Joined Praan Health pre-data with a couple of Google Sheets. Now building the pipes.. integrating internal systems to create a reliable, scalable data layer. On some days that means fixing tracking; on others, it’s answering investor queries with clean numbers. But mostly yelling at claude & my colleagues to maintain data hygiene.
Ceyone Marketing Pvt Ltd
Mar 20241 yr 9 mosNov 2025

Bengaluru, Karnataka, India

At Ceyone, I used to work at the intersection of Analytics, Marketing Ops & Automation. Here is where I used to spend most of my time : Funnel drop-off analysis & lead attribution problem-solving Marketing dashboards, performance insights. Leadership ghost-writing (COO,CSO) YouTube first content strategy & social media planning In my first year, we worked on: -Automating Sales and Marketing reports using Salesforce, Spreadsheets and Power BI. -End to end Marketing funnel audit. -Implementing Hubspot, designing and automating drip campaigns. -Designing and developing a Lead scoring model & an engagement scoring model. -NLP Model to transcribe sales conversations and assess call quality. Biggest win was reducing ~70 odd gsheets to 16 gsheets and 8 Power BI dashboards taking the cognitive load off of all the teams.
MyCaptain
Dec 20235 mosApr 2024

Bengaluru, Karnataka, India

I taught Excel for Business Analytics for freshers and early career professionals. Here are some of the topics that were covered. -Statistics -Advanced Excel -Data Cleaning -EDA -Data Visualization -Diagnostic Analysis -Marketing Analytics
Opel Consulting Pvt ltd
Apr 20221 yr 7 mosOct 2023

Bengaluru, Karnataka, India

- Led a team of 6 developers in building a 0 to 1 software product for one of India's major logistics conglomerate to track their logistical movement. - Translated business requirements into technical specifications, contributing to the successful development of a custom multi-modal Indenting software. - Assisted founders in crafting pitch decks, hiring and overall HR operations. - Collaborated across teams to successfully manage the execution of a Multi-modal indenting project.
Swiggy
Jan 20211 yr 2 mosFeb 2022

Bengaluru, Karnataka, India

- Tracked restaurant revenue growth, long-distance monetization, and other metrics for the supply team. - Created optimized trackers ensuring data veracity, enabling effective monitoring of serviceability, and helped commercial strategy team through advanced G sheets and Excel. - Generated PowerBI reports for sales and incentive tracking that helped monitor the overall sales growth across India. - Operationalized Swiggy One’s launch by successfully integrating all memberships under one roof.

Basavana’s AI Stack

claude code
claude code
claude
claude
obsidian
obsidian
claudecode
claudecode
Granola
Granola
Zapier
Zapier

Education

Stoa

General Management Program (GMP), Product Mangement

Stoa

20221 yr2023
Manipal Academy of Higher Education

PG Diploma, Data Science

Manipal Academy of Higher Education

20191 yr2020

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Headline

Building Praan Health’s data function | Preventive health for India’s 50+

About

I build data and growth systems that hold up under scale. Six years across SaaS, real estate, edtech, and now healthcare — BI, revenue ops, and marketing analytics. I own the unglamorous foundations: CRM architecture, funnel tracking, system integrations, attribution. The kind of work that lets a team make a call without arguing about whose number is right. At Praan Health I'm building the data function from scratch — turning raw ops, lifecycle, and acquisition data into something you can run the business on. That spans the full stack: designing the CRM data model, wiring CRM to accounting to analytics, and keeping one source of truth across all of it. The goal is plain: repeatable execution, predictable outcomes, better unit economics. Alongside the operating data, I help build Praan Labs — our research wing — laying the data foundation that turns member health outcomes into published findings on aging and preventive care. Less reporting, more figuring out what's actually true and saying it in public. Before this, at Ceyone, I led marketing ops and analytics — engagement scoring, a HubSpot–Salesforce integration, and reporting automation that cut turnaround 60%. What I'm good at is enforcing structure early: one source of truth, metrics that map to real decisions, systems built for how teams actually work — not how tools are sold.

Location

Bengaluru

AI stack

claude code

claude

obsidian

claudecode

Granola

Zapier

Work experience

Analyst at Praan Health, Dec 2025 - Present · 9 mos, Bengaluru, Karnataka, India, Joined Praan Health pre-data with a couple of Google Sheets. Now building the pipes.. integrating internal systems to create a reliable, scalable data layer. On some days that means fixing tracking; on others, it’s answering investor queries with clean numbers. But mostly yelling at claude & my colleagues to maintain data hygiene.

Marketing Analyst at Ceyone Marketing Pvt Ltd, Mar 2024 - Nov 2025 · 1 yr 9 mos, Bengaluru, Karnataka, India, At Ceyone, I used to work at the intersection of Analytics, Marketing Ops & Automation. Here is where I used to spend most of my time : Funnel drop-off analysis & lead attribution problem-solving Marketing dashboards, performance insights. Leadership ghost-writing (COO,CSO) YouTube first content strategy & social media planning In my first year, we worked on: -Automating Sales and Marketing reports using Salesforce, Spreadsheets and Power BI. -End to end Marketing funnel audit. -Implementing Hubspot, designing and automating drip campaigns. -Designing and developing a Lead scoring model & an engagement scoring model. -NLP Model to transcribe sales conversations and assess call quality. Biggest win was reducing ~70 odd gsheets to 16 gsheets and 8 Power BI dashboards taking the cognitive load off of all the teams.

Business Analytics Mentor at MyCaptain, Dec 2023 - Apr 2024 · 5 mos, Bengaluru, Karnataka, India, I taught Excel for Business Analytics for freshers and early career professionals. Here are some of the topics that were covered. -Statistics -Advanced Excel -Data Cleaning -EDA -Data Visualization -Diagnostic Analysis -Marketing Analytics

Founder's Office at Opel Consulting Pvt ltd, Apr 2022 - Oct 2023 · 1 yr 7 mos, Bengaluru, Karnataka, India, - Led a team of 6 developers in building a 0 to 1 software product for one of India's major logistics conglomerate to track their logistical movement. - Translated business requirements into technical specifications, contributing to the successful development of a custom multi-modal Indenting software. - Assisted founders in crafting pitch decks, hiring and overall HR operations. - Collaborated across teams to successfully manage the execution of a Multi-modal indenting project.

Analyst at Swiggy, Jan 2021 - Feb 2022 · 1 yr 2 mos, Bengaluru, Karnataka, India, - Tracked restaurant revenue growth, long-distance monetization, and other metrics for the supply team. - Created optimized trackers ensuring data veracity, enabling effective monitoring of serviceability, and helped commercial strategy team through advanced G sheets and Excel. - Generated PowerBI reports for sales and incentive tracking that helped monitor the overall sales growth across India. - Operationalized Swiggy One’s launch by successfully integrating all memberships under one roof.

Education

General Management Program (GMP), Product Mangement, Stoa

PG Diploma, Data Science, Manipal Academy of Higher Education