Headline

Digital Marketing | Creative Director | Filmmaker | Writer | Photographer

About

I’m a creatively inquisitive Content Strategist with a background in Creative Direction, passionate about using media as a powerful form of expression. I finished my academics at the end of 2024. I have given creative direction in social media, exhibitions, filmmaking, photography, AI & animations. My work lives at the intersection of strategy and creativity - shaping narratives that are intentional, aligned, and impactful. Over time, I’ve explored multiple dimensions of media including filmmaking, broadcasting, event management, PR, marketing+digital marketing, social media management, photography, and writing - each experience strengthening my ability to think both conceptually and executionally. Beyond strategy, I’m deeply invested in artistic forms like writing, reading, photography and dancing as forms of passion as well. These mediums shape how I think - visually, emotionally, and structurally - allowing me to approach content with both artistic sensitivity and strategic clarity. I believe strong storytelling builds meaningful brands and lasting connections. Currently, I’m focused on growing and evolving - because learning is a never-ending process. Let’s connect if you value creativity backed by purpose.

Location

Bengaluru

AI stack

claude

sora

Canva Magic Studio

ChatGPT

ChatGPT Images

Luma AI

Work experience

Digital Marketing Executive & Content Strategist at Fanzart - Designer Fans, Sep 2025 - Present · 1 yr 2 mos, Bengaluru, Karnataka, India, Fanzart is a luxury designer fans company which has been part of big projects and has even made its place in celebrity homes of Sonakshi Sinha, Shahid Kapoor, Deepika Padukone,Shah Rukh Khan,etc.Even been part of big hospitality projects like that of Taj,Leela Palace, JW Marriot, Bastian Garden City(owned by Shilpa Shetty), One8 Commune (owned by Virat Kohli),etc. Roles & Responsibilities- • Team Leader for a team of 4 and point of contact for external teams. • Created Visual Brand Identity Guidelines. • Plan and execute social media strategy, including content calendars, campaign creation,creative direction, and graphic design for posts, reels, and stories across Instagram, Facebook, Pinterest, YouTube, and LinkedIn.Create and execute campaigns. • Created substantial increase in numbers in Instagram, achieving the target of 100K. • Designing the posts using Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro and Canva. Creating AI Content using Luma Labs which includes nano banana,vieo,kling,etc. • Came up with campaigns like- Fashion Outfits inspired from Fanzart Fans, Fanzart Fans reimagined in Cinemas, Fans with a story & Interior Design Trend. • Create emailers using ZOHO campaigns and plan it according to alignment with overall brand communication. Also, used claude for same. • Led conceptualization and on-ground implementation for the Fanzart booth at FOAID 2025 held in Delhi & Mumbai, developing the idea- 'Fashion outfits inspired by Fanzart fans' to create an engaging brand experience. • Developed and managed the current Fanzart website, with hands-on understanding of Shopify backend operations and frontend deliverables. • Working with ZOHO Marketing Tools to create campaigns, nurture leads, and analyze customer behavior from a single dashboard. • Using ClickUp- the project management tool. • Creating SEO blogs. • Whatsapp Wati Chatbot Automation Journey & ZOHO Emailer Journey Ideation. • Creating Social Media Report and Lead Report on monthly basis.

Social Media Manager at Earthycrafts, Sep 2025 - Dec 2025 · 4 mos, Jaipur, Rajasthan, India, An organisation based on selling sculptures and Jaipur's famous traditional blue pottery. Curated the social media calendar as well as created various stories, posts and reels. Managed Instagram, Facebook as well as LinkedIn.

Creative Director (Project-Based) at Dreamcatcher Studios, Mar 2025 - Jun 2025 · 4 mos, Noida, Uttar Pradesh, India, Hired on a project basis for the few projects like- 1) CII Annual Business Summit 2025 : Gave creative direction for the graphics and animation of the tracks used in the summit.Built on 6 different tracks- Building Trust, Collaboration, Competitive, Innovation, Security & Sustainability. 2) Ministry of Culture : Created 5 AI Videos based on Nationalism. One of which is a documentary based on atrocities of Crawling Law in Kucha Koriya Lane of Amritsar which contained both real footage as well as AI Films. Other nationalism based AI videos were- Cultural Celebrations, Swadeshi Goods, Vande Mataram and Might of Pen.

Photographer & Videographer at GOD, Dec 2024 - Mar 2025 · 4 mos, Gwalior, Madhya Pradesh, India, GOD is a brand regarding curating coutures with embedding gemstones on it. Our Uranion Capsule Collection of 2024 had 8 stunning models which were a mix of African as well as Indian. Not only did I work on the photography & videography team, but also managed content for the website as well as social media.

Education

Diploma, Film/Cinema/Video Studies, Asian academy of film and television

Master of Arts - MA, Mass Communication/Media Studies, Manipal institute of communication

Public links

youtube.com: https://youtube.com/@BarshanaRay75

behance.net: https://www.behance.net/barsharay4