---
title: "Barathan B - Product Brand Manager in Chennai | Tal"
description: "Meet Barathan B, PM Top Fellow at NextLeap | Sales & Marketing × Customer Insights | Go-to-Market Strategy based in Chennai. AI stack includes aistudio, antigravity, and claude code. Explore public work links including nextleap.app."
image: "https://tal.club/meet/barathan-b/share-image"
---

# Barathan B on Tal

## Headline

PM Top Fellow at NextLeap \| Sales & Marketing × Customer Insights \| Go\-to\-Market Strategy

## About

I’m a business and product\-oriented professional with experience across FMCG manufacturing and construction, working at the intersection of business strategy, go\-to\-market execution, and product development\. Over the course of my work, I’ve been involved in launching retail brands from scratch, shaping product positioning and pricing strategies, and building internal tools that help teams work more efficiently\. My experience spans collaborating with cross\-functional teams across sales, operations, design, and finance to solve real business problems and deliver meaningful outcomes\. In the construction domain, I worked on improving the early stages of the client journey by helping develop an internal estimation tool that made project budgeting faster and clearer for customers and teams\. In the FMCG space, I’ve contributed to the development and launch of packaged retail products, working on brand positioning, packaging decisions, channel strategy, and distribution across modern trade and traditional retail networks\. I’m currently transitioning into Product Management through the NextLeap PM Fellowship, where I’m strengthening my skills in user research, PRD writing, product analytics, and roadmap planning\. My goal is to build products that sit at the intersection of technology and real\-world industries\.

## Location

Chennai

## AI stack

aistudio

antigravity

claude code

claude

cursor

mcp

## Work experience

Product Brand Manager at K\.Mohanamathi & Co Chennai, 2025 \- Present · 1 yr 10 mos, 0\-to\-1 Product Launch : Led GTM strategy and the end\-to\-end lifecycle for two packaged retail brands, taking them from zero to a 12% regional market share within the first quarter\. Growth & Meta Ads Acquisition: Structured growth experiments and A/B Testing on Meta Ads campaigns, optimizing the top\-of\-funnel user acquisition strategy, achieving a 35% reduction in customer acquisition cost \(CAC\) and an 18% lift in conversion rates\. Internal Product Build: Led Problem Framing , Product Discovery and defined the Product Roadmap for a PostgreSQL calculation engine replacing spreadsheet\-based outturn workflows, using RICE prioritisation and Jira/Notion sprints, resulting in an 80% reduction in processing time and eliminating manual errors for 50\+ daily users\. Pricing Strategy & Monetization: Built unit\-economics and pricing models in Excel/VBA, protecting an 18% trade margin and sustaining a 15% revenue uplift through volatile commodity cycles\. Cross\-Functional Delivery: Led Cross Functional Collaboration across supply chain and compliance teams to execute government procurement tenders, achieving 100% on\-time delivery for INR 5\+ Cr in bulk supply targets

Head of Sales and Business Development at Luxenest Building and Renovations, Oct 2024 \- Sep 2025 · 1 yr, Bengaluru, Karnataka, India, Led sales, marketing, and business development initiatives for a BOQ\+BOM\-based construction company, helping establish brand presence through brochures, sales decks, digital campaigns, and on\-site branding\. Managed the end\-to\-end client acquisition cycle — lead generation, presales discussions, requirement gathering, presentations, site visits, negotiations, and deal closure — securing the company’s first 8 projects within 2 months \(₹15\+ Cr project value\)\. Facilitated BOQ discussions with clients, negotiating commercial terms and converting booking agreements into construction contracts\. Acted as the primary client relationship manager, coordinating across design, operations, finance, and project teams to ensure a smooth transition from sales to project execution\. Developed a rough BOQ estimation template that enabled engineers to quickly estimate client budgets, improving early\-stage discussions and supporting better sales conversions\. Created marketing creatives and branding assets including Instagram content, banners, and site materials to increase digital reach and local brand visibility\. Coordinated site visits, design approvals, and project kick\-offs, ensuring clear communication between clients and internal teams\. Collaborated with the marketing team to plan and execute campaigns, contributing to campaign messaging, creative direction, and promotional materials to support lead generation and brand awareness\. Contributed as part of the early team, helping shape client engagement processes and supporting the company’s initial revenue growth\.

Investment Manager at Construction Managers \- 1st BOQ Model Construction Company, Apr 2024 \- Sep 2024 · 6 mos, Bengaluru, Karnataka, India, Secured ₹30 crore in construction management contracts within 6 months through client acquisition and relationship management\. Improved project win rate by 45% through stronger client engagement and negotiation strategies\. Developed new sales approaches to increase qualified leads by 25% and improve conversion rates\. Worked closely with clients to understand project requirements and present suitable construction management solutions\. Conducted market and competitor analysis to identify opportunities for higher\-value contracts\. Built relationships with key clients, leading to repeat business and referrals\.

Investment Manager at Growthmind Construction Managers Pvt\. Ltd Bangalore, 2024 \- 2024 · Less than a year, Pipeline Optimization: Optimised client engagement workflows and CRM pipelines as an internal growth initiative, resulting in INR 30 Cr of new commercial contracts within 6 months\. User Personas & Outreach: Refined buyer personas and outreach sequencing from user feedback, resulting in a 45% higher project win rate and a 25% increase in qualified marketing leads\. Agile Methodologies: Led a cross\-functional team of 5 in adopting agile metrics, resulting in a 30% increase in individual quota attainment and a 15% reduction in sales cycle duration\.

Marketing Manager at K\.Mohanamathi & Co\., Jan 2022 \- Mar 2024 · 2 yrs 3 mos, Conducted market research to understand consumer preferences, pricing trends, and competitor activities, helping shape product positioning in the market\. Developed new brand names and product concepts, contributing to brand identity and differentiation in competitive markets\. Collaborated on design direction and branding elements to ensure the products aligned with market expectations and customer preferences\. Planned product introduction strategies, including positioning and market entry approach for new offerings\. Monitored industry trends, regulations, and emerging technologies to identify opportunities for growth and innovation\. Built strong relationships with vendors, agencies, and customers to stay informed about market pricing and evolving customer requirements\.

Sales Executive at K\.Mohanamathi & Co\., Apr 2021 \- Jan 2022 · 10 mos, Managed relationships with wholesale and retail clients, understanding purchasing behavior and market demand to drive sales growth\. Gathered customer feedback from retailers and wholesalers on product preferences, pricing, and demand trends to support business decisions\. Negotiated pricing and commercial terms with distributors and retailers to maximize sales and maintain long\-term partnerships\. Monitored market trends and competitor offerings to identify opportunities for improving product positioning and sales strategy\. Maintained a portfolio of clients and ensured consistent engagement to strengthen retention and repeat orders\.

## Education

Bachelor of Technology \- BTech, Biotechnology, BSA Crescent Institute of Science and Technology

Fellowship, Product Management, Nextleap

## Public links

- nextleap\.app: https://nextleap\.app/portfolio/barathan\-b

[View the original profile](https://tal.club/meet/barathan-b)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/barathan-b#person",
      "name": "Barathan B",
      "url": "https://tal.club/meet/barathan-b",
      "image": "https://tal.club/meet/barathan-b/profile-photo.jpg",
      "description": "Meet Barathan B, PM Top Fellow at NextLeap | Sales & Marketing × Customer Insights | Go-to-Market Strategy based in Chennai. AI stack includes aistudio, antigravity, and claude code. Explore public work links including nextleap.app.",
      "jobTitle": "Product Brand Manager",
      "worksFor": {
        "@type": "Organization",
        "name": "K.Mohanamathi & Co Chennai"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Product Brand Manager"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Chennai"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "BSA Crescent Institute of Science and Technology"
        },
        {
          "@type": "EducationalOrganization",
          "name": "Nextleap"
        }
      ],
      "knowsAbout": [
        "aistudio",
        "antigravity",
        "claude code",
        "claude",
        "cursor",
        "mcp"
      ],
      "sameAs": [
        "https://nextleap.app/portfolio/barathan-b"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/barathan-b#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/barathan-b#webpage",
      "url": "https://tal.club/meet/barathan-b",
      "name": "Barathan B on Tal",
      "description": "Meet Barathan B, PM Top Fellow at NextLeap | Sales & Marketing × Customer Insights | Go-to-Market Strategy based in Chennai. AI stack includes aistudio, antigravity, and claude code. Explore public work links including nextleap.app.",
      "dateModified": "2026-10-13T10:35:14.838Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/barathan-b#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/barathan-b/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/barathan-b/profile-photo.jpg",
        "caption": "Barathan B profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```