Banoth Vinod kumar
Founder’s Office | Driving Strategy, Growth & Innovation in Tech Solutions
Hyderabad
3+ years of work experience
Dec 20241 yr 11 mosPresent
Gurugram, Haryana, India
1. Acted as Company Director, overseeing end-to-end business operations and product strategy. Spearheaded performance marketing and paid acquisition campaigns, including Meta Ads, driving overall revenue contribution from 19% to 61% within 4 months.
2. Led the complete product development lifecycle from ideation to launch, defining product roadmap, product backlog, feature prioritization, and release plans. Authored comprehensive BRDs and PRDs, defined user stories and acceptance criteria, designed core product features, and mapped end-to-end user journeys.
3. Managed Agile product delivery by collaborating with engineering, design, marketing, and operations teams across sprint planning, backlog grooming, requirement gathering, stakeholder management, and execution. Ensured timely delivery of product milestones through structured prioritization and cross-functional coordination.
4. Integrated Google Analytics and built custom data pipelines using Google Apps Script to consolidate API marketing reports, troubleshoot attribution data, analyze user behavior, measure product and marketing performance, and track real-time net profit margins.
5. Directed cross-functional teams and drove continuous product improvement by identifying business and user pain points, translating them into product requirements, and prioritizing solutions based on business impact and technical feasibility. Optimized creator ecosystem operations, including performance payouts, upfront settlements, commission structures, device testing, and third-party communication platforms.
Sep 20244 mosDec 2024
Bengaluru, Karnataka, India
1. Led performance marketing efforts across Meta and Google Ads, driving a 17% improvement in ROI over 3 months by optimizing CAC, signups, and user acquisition costs, while continuously enhancing ad performance to boost customer engagement and revenue growth.
2. Monitored and analyzed P&L statements and ROAS to identify top-performing ad creatives and user acquisition channels, ensuring alignment with business goals and driving strategic ad optimizations.
3. Conducted primary and secondary market research to understand user personas across different age groups and geographies, integrating insights into the product roadmap to enhance user engagement and tailor app features for Tier 1, 2, and 3 markets.
4. Collaborated with cross-functional teams to reconcile vendor payments, ensure financial accuracy, and leverage user feedback for data-driven product enhancements, improving key KPIs such as active users, retention rate, and average revenue per user.
Jun 202311 mosApr 2024
India
1. Led varied groups of developers, designers, and testers to complete tasks on time and within the allotted budget.
2. Managed the seamless progression of project stages from design through development, ensuring alignment with client input and obtaining necessary approvals.
3. Ensured on-time project completion by proactive client and team communication, surpassing expectations with 100% milestone achievement within half the timeline
May 20232 mosJun 2023
India
1. Conducted extensive market research, gaining insights into the emotional and mental health sector in India.
2. Crafted a strong go-to-market plan driving HappiMynd’s expansion into untapped market segments, particularly aimed at advancing emotional wellbeing management.
3. Elevated customer retention by 13% and drove a 17% rise in new customer acquisition, driving substantial business growth.
Jul 202210 mosApr 2023
IIT Guwahati
Banoth’s AI Stack
Education
Indian Institute of Technology, Guwahati
20204 yrs2024
Join Banoth and 10k+ other professionals on
Tal is the app where bosses meet engineers & builders directly, without middlemen
Download Tal Boss