---
title: "Bani Kaur - Revenue and Growth in Bengaluru | Tal"
description: "Meet Bani Kaur, Revenue & Growth @ Blissclub | Scaling Marketplace P&L through Systems & Consumer Insights | Ex-Supertails based in Bengaluru. AI stack includes claude code, claude, and ChatGPT."
image: "https://tal.club/meet/bani-kaur/share-image"
---

# Bani Kaur on Tal

## Headline

Revenue & Growth @ Blissclub \| Scaling Marketplace P&L through Systems & Consumer Insights \| Ex\-Supertails

## About

Currently leading revenue and P&L for Amazon and a couple of other emerging marketplaces at Blissclub\. Most of my time goes into figuring out what actually drives growth on marketplaces\- beyond surface metrics\. That usually means working across: • Ads and spend allocation • Catalog and discoverability • Pricing and demand signals • Inventory and supply constraints Before Blissclub, I worked on building and scaling a private label at Supertails — across both D2C and marketplaces\. That meant working across the entire stack: manufacturing, product, GTM, pricing, packaging, performance, retention, and brand It’s where I learnt that growth is rarely one lever\- it’s how everything connects\. I write here occasionally about: • marketplace growth • being an operator in an indian consumer brand • decisions and trade\-offs from operating roles Still figuring most of this out as I go\.

## Location

Bengaluru

## AI stack

claude code

claude

ChatGPT

## Work experience

Revenue and Growth at BlissClub, Oct 2024 \- Present · 2 yrs 1 mo, Bengaluru, Karnataka, India, \- I own end\-to\-end growth and P&L for ecommerce and quick commerce channels, owning business decisions across pricing, marketing, inventory, cataloging and assortment by working backwards from consumer demand signals, category insights and revenue and profitability goals\. \- Scaled Amazon secondary sales by 97% YoY while improving CM3% by 500\-700 bps within a year through rapid experimentation, doubling down on high\-conviction growth bets, eliminating low\-return initiatives and building repeatable growth playbooks to scale new product launches\. \- Improved Local In Stock % from 62% to 70%\+ by strategically allocating inventory behind high\-confidence SKUs, strengthening availability, delivery speed and conversion while minimising stockout risk\. \- Reduced business concentration risk by reducing over\-reliance on hero product \(30% → 20% mix\) and Bottomwear \(90% → 82% mix\) by unlocking growth across adjacent categories \(Topwear, Outerwear, Swimwear\) and long\-tail products\. \- Built automation\-led workflows to optimize advertising decisions, reducing hours of manual analysis by developing and refining rulesets through iterative testing, improving efficiency and increasing Paid RoAS by 13%\. \- Drove Blissclub's rise from Top 15 to Top 3 in Women's Western Wear on Amazon within one year\.

Building Henlo at Supertails, Jul 2023 \- Sep 2024 · 1 yr 3 mos, Bengaluru, Karnataka, India, • Spearheading growth for private label Henlo on Amazon and Supertails; grew revenue by 238% and 97%\. • Strategically broke down revenue into Sessions, CR, and AOV & executed targeted interventions across Website Merchandizing, Digital, Brand & Customer Delight which improved the CR from 7\.3% to 12\.7% and AOV by 32%\. • Developed an effective cross\-channel communication strategy \(WhatsApp, Push Notifications and Email\) to enhance customer retention; drove 26% increase in M1 repeat\. • Doubled profitability on Amazon by optimizing RoAS & replicating inventory to leverage lower shipping costs\. • Collaborated with cross\-functional teams to ensure seamless implementation of strategies\. • Established KPIs to track progress and adjusted strategies accordingly based on performance metrics\.

Category Associate at Evenflow, Dec 2022 \- Jul 2023 · 8 mos, Bengaluru, Karnataka, India, • P&L owner of a brand in Home Segment\- Forecasting sales & inventory and ensuring the targets for both revenue and margins are met by implementing pricing, cataloguing and advertising strategies\. • Revamped Amazon PPC Ads strategy resulting in increase in ROAS from 2\.7 to 4\.82 for a Home Furnishing Brand and from 2\.67 to 3\.7 for a Kitchenware brand within 2 weeks\. • Formulated a winning model for launching new products suited to the brand after analyzing profitability, competition and market for 100\+ products to further the brand revenue\. • Evaluated and proposed market expansion opportunities in USA, Canada & UAE via Amazon for 5\+ portfolio brands across Sports & Fitness and Home & Kitchen Industry to establish a new channel of revenue\. • Identified EOL \(End of Life\) products for bottom line optimization and prepared strategies to liquidate inventory\. • Streamlined processes by making automated dashboards and by integrating tools like Helium10, eliminating time spent on menial and repetitive tasks\.

Junior Category Associate at Evenflow, Sep 2022 \- Nov 2022 · 3 mos, Bengaluru, Karnataka, India

Senior Core Member at D2C Igniters Club NMIMS Bangalore, Jul 2021 \- May 2022 · 11 mos

Senior Core Member at Afsan, Jul 2021 \- Apr 2022 · 10 mos, Bengaluru, Karnataka, India

Founding President at D2C Igniters Club NMIMS Bangalore, Jul 2020 \- Jul 2021 · 1 yr 1 mo, Bengaluru, Karnataka, India, • Founded and established Igniters Club to foster a culture of competition, learning and growth within NMIMS\. • Successfully led a team of 6 to organize a quizzing fest which witnessed 3388 registrations from 700\+ institutes across India\. Erudite Management Fest • Conceptualized D2C Igniters Club’s Flagship Management Fest to promote Industry\-Academia interaction which witnessed a surge of 141% in registrations\. \(Over 8,200\+\) • Led all aspects of the fest including but not limited to\- Sponsorships\- Successfully raised 1,70,000\+ monetary sponsorship and over 8,00,000\+ In\-Kind by nurturing relationships with multiple companies\. Public Relations\- Reached over 1,24,000 accounts on Instagram & established connections with 200\+ colleges Pan\-India Logistics\- Monitored and executed over 10\+ events including 3\+ speaker sessions by influential personalities of India\.

President at Afsan, Jun 2020 \- Jun 2021 · 1 yr 1 mo, Bengaluru, Karnataka, India, • Responsible for supervising 6\+ departments \(Public Relations, Logistics, Promotions, Digiworks, Finance, Decorations\), co\-ordinating with 4\+ societies \(Dance, Music, Theatre, Debate\) and mentoring over 60\+ freshers in the field of event management\. • Successfully led a team of 15\+ to organize 12\+ live sessions interviewing influential people from the Entertainment Industry • Effectively ideated and executed an event in collaboration with Bollyx \(featured on Shark Tank\) managing over 440\+ registrations\. Responsible for outreach and promotions\.

Executive Member at Afsan, Aug 2019 \- Jun 2020 · 11 mos, Bengaluru, Karnataka, India

## Education

B\.Sc Finance, Finance, SVKM's Narsee Monjee Institute of Management Studies \(NMIMS\)

High School, Commerce, Delhi Public School, Mathura

[View the original profile](https://tal.club/meet/bani-kaur)

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