Headline

Revenue & Growth @ Blissclub | Scaling Marketplace P&L through Systems & Consumer Insights | Ex-Supertails

About

Currently leading revenue and P&L for Amazon and a couple of other emerging marketplaces at Blissclub. Most of my time goes into figuring out what actually drives growth on marketplaces- beyond surface metrics. That usually means working across: • Ads and spend allocation • Catalog and discoverability • Pricing and demand signals • Inventory and supply constraints Before Blissclub, I worked on building and scaling a private label at Supertails — across both D2C and marketplaces. That meant working across the entire stack: manufacturing, product, GTM, pricing, packaging, performance, retention, and brand It’s where I learnt that growth is rarely one lever- it’s how everything connects. I write here occasionally about: • marketplace growth • being an operator in an indian consumer brand • decisions and trade-offs from operating roles Still figuring most of this out as I go.

Location

Bengaluru

AI stack

claude code

claude

ChatGPT

Work experience

Revenue and Growth at BlissClub, Oct 2024 - Present · 2 yrs 1 mo, Bengaluru, Karnataka, India, - I own end-to-end growth and P&L for ecommerce and quick commerce channels, owning business decisions across pricing, marketing, inventory, cataloging and assortment by working backwards from consumer demand signals, category insights and revenue and profitability goals. - Scaled Amazon secondary sales by 97% YoY while improving CM3% by 500-700 bps within a year through rapid experimentation, doubling down on high-conviction growth bets, eliminating low-return initiatives and building repeatable growth playbooks to scale new product launches. - Improved Local In Stock % from 62% to 70%+ by strategically allocating inventory behind high-confidence SKUs, strengthening availability, delivery speed and conversion while minimising stockout risk. - Reduced business concentration risk by reducing over-reliance on hero product (30% → 20% mix) and Bottomwear (90% → 82% mix) by unlocking growth across adjacent categories (Topwear, Outerwear, Swimwear) and long-tail products. - Built automation-led workflows to optimize advertising decisions, reducing hours of manual analysis by developing and refining rulesets through iterative testing, improving efficiency and increasing Paid RoAS by 13%. - Drove Blissclub's rise from Top 15 to Top 3 in Women's Western Wear on Amazon within one year.

Building Henlo at Supertails, Jul 2023 - Sep 2024 · 1 yr 3 mos, Bengaluru, Karnataka, India, • Spearheading growth for private label Henlo on Amazon and Supertails; grew revenue by 238% and 97%. • Strategically broke down revenue into Sessions, CR, and AOV & executed targeted interventions across Website Merchandizing, Digital, Brand & Customer Delight which improved the CR from 7.3% to 12.7% and AOV by 32%. • Developed an effective cross-channel communication strategy (WhatsApp, Push Notifications and Email) to enhance customer retention; drove 26% increase in M1 repeat. • Doubled profitability on Amazon by optimizing RoAS & replicating inventory to leverage lower shipping costs. • Collaborated with cross-functional teams to ensure seamless implementation of strategies. • Established KPIs to track progress and adjusted strategies accordingly based on performance metrics.

Category Associate at Evenflow, Dec 2022 - Jul 2023 · 8 mos, Bengaluru, Karnataka, India, • P&L owner of a brand in Home Segment- Forecasting sales & inventory and ensuring the targets for both revenue and margins are met by implementing pricing, cataloguing and advertising strategies. • Revamped Amazon PPC Ads strategy resulting in increase in ROAS from 2.7 to 4.82 for a Home Furnishing Brand and from 2.67 to 3.7 for a Kitchenware brand within 2 weeks. • Formulated a winning model for launching new products suited to the brand after analyzing profitability, competition and market for 100+ products to further the brand revenue. • Evaluated and proposed market expansion opportunities in USA, Canada & UAE via Amazon for 5+ portfolio brands across Sports & Fitness and Home & Kitchen Industry to establish a new channel of revenue. • Identified EOL (End of Life) products for bottom line optimization and prepared strategies to liquidate inventory. • Streamlined processes by making automated dashboards and by integrating tools like Helium10, eliminating time spent on menial and repetitive tasks.

Junior Category Associate at Evenflow, Sep 2022 - Nov 2022 · 3 mos, Bengaluru, Karnataka, India

Senior Core Member at D2C Igniters Club NMIMS Bangalore, Jul 2021 - May 2022 · 11 mos

Senior Core Member at Afsan, Jul 2021 - Apr 2022 · 10 mos, Bengaluru, Karnataka, India

Founding President at D2C Igniters Club NMIMS Bangalore, Jul 2020 - Jul 2021 · 1 yr 1 mo, Bengaluru, Karnataka, India, • Founded and established Igniters Club to foster a culture of competition, learning and growth within NMIMS. • Successfully led a team of 6 to organize a quizzing fest which witnessed 3388 registrations from 700+ institutes across India. Erudite Management Fest • Conceptualized D2C Igniters Club’s Flagship Management Fest to promote Industry-Academia interaction which witnessed a surge of 141% in registrations. (Over 8,200+) • Led all aspects of the fest including but not limited to- Sponsorships- Successfully raised 1,70,000+ monetary sponsorship and over 8,00,000+ In-Kind by nurturing relationships with multiple companies. Public Relations- Reached over 1,24,000 accounts on Instagram & established connections with 200+ colleges Pan-India Logistics- Monitored and executed over 10+ events including 3+ speaker sessions by influential personalities of India.

President at Afsan, Jun 2020 - Jun 2021 · 1 yr 1 mo, Bengaluru, Karnataka, India, • Responsible for supervising 6+ departments (Public Relations, Logistics, Promotions, Digiworks, Finance, Decorations), co-ordinating with 4+ societies (Dance, Music, Theatre, Debate) and mentoring over 60+ freshers in the field of event management. • Successfully led a team of 15+ to organize 12+ live sessions interviewing influential people from the Entertainment Industry • Effectively ideated and executed an event in collaboration with Bollyx (featured on Shark Tank) managing over 440+ registrations. Responsible for outreach and promotions.

Executive Member at Afsan, Aug 2019 - Jun 2020 · 11 mos, Bengaluru, Karnataka, India

Education

B.Sc Finance, Finance, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

High School, Commerce, Delhi Public School, Mathura