---
title: "Balshiram Hingade - Senior Art Director – UI & Digital Design in Mumbai Metropolitan Region | Tal"
description: "Meet Balshiram Hingade, Brand Experience Lead | OTT & Digital Media | Platform Brand Identity, Design Systems & AI-Powered Creative based in Mumbai Metropolitan Region. AI stack includes antigravity, opencode, and claudecode."
image: "https://tal.club/meet/balshiram-hingade/share-image"
---

# Balshiram Hingade on Tal

## Headline

Brand Experience Lead \| OTT & Digital Media \| Platform Brand Identity, Design Systems & AI\-Powered Creative

## About

I build brand experiences for digital platforms — the kind audiences feel before they consciously notice\. For 16 years across OTT, media, agency, and digital, I've led creative systems, not just campaigns\. At HT Media / OTTplay, I redesigned platform UI and content experiences that drove a 30% lift in user engagement\. My work sits at the intersection of brand strategy, design systems, and performance — where visual identity meets subscriber growth\. I've built scalable creative frameworks \(100\+ campaign variations/month\), shipped AI\-assisted production pipelines using ChatGPT, Gemini, Adobe Firefly, Google Flow, and Google Vids, and led cross\-functional teams across product, marketing, and engineering to deliver cohesive platform experiences\. What I bring to OTT and streaming companies: → Platform brand identity & brand governance across digital touchpoints → Design systems built for scale and consistency → AI\-integrated creative workflows that cut production time without cutting quality → A/B tested UI and content creative that connects engagement to business outcomes → 7\+ years leading creative teams \(up to 10 designers\) in high\-velocity agency environments ─── Experience across ─────────────────────── 🔵 HT Media / OTTplay — Senior Art Director, UI & Digital Design \(2021–Present\) Led platform brand experience for OTTplay, Slurrp, and HT School\. Built AI\-assisted creative pipelines and scalable design systems driving a 30% engagement lift\. 🟢 Fork Media Group — Senior Art Director & Art Director \(2014–2021\) 7\+ years in one of Mumbai's leading digital agencies\. Led a team of 8–10 designers, built a 100\+ variation/month campaign system, and directed integrated campaigns across FMCG, EdTech, and e\-commerce\. 🟡 Media2win — Senior Web & Graphic Designer \(2012–2014\) Designed and shipped responsive microsites, landing pages, and email campaigns — improving lead conversion by 12% and user engagement by 18%\. 🔴 DDB Mudra Group — Graphic Designer \(2008–2012\) Foundational agency years at one of India's most respected integrated communications groups\. Built core skills in campaign art direction, brand guidelines, and cross\-format digital production\.

## Location

Mumbai Metropolitan Region

## AI stack

antigravity

opencode

claudecode

## Work experience

Senior Art Director – UI & Digital Design at HT Media Group, Aug 2021 \- Present · 5 yrs 1 mo, Mumbai, Maharashtra, India, Owned end\-to\-end brand experience for OTTplay redesigned platform UI, content creative, and subscriber\-facing touchpoints; A/B\-tested design iterations delivered a 30% increase in user engagement within 12 months\. Built an AI\-assisted creative production pipeline using ChatGPT, Google Gemini, Adobe Firefly, Google Flow, and Google Vids — enabling 3x faster asset delivery across OTTplay, Slurrp, and HT School while maintaining brand governance and cross\-platform consistency\. Established a scalable design system for social media and email channels — standardised visual language across three digital brands \(OTTplay, Slurrp, Hindustan Times\) using reusable component libraries, significantly reducing design rework\. Led integrated digital campaigns across social, email, and platform UI — translated content strategy and subscriber growth objectives into cohesive visual experiences for OTT and media audiences\. Partnered with product, marketing, and engineering teams to align UI enhancements with user journey design — bridging brand strategy and platform functionality for a combined digital audience of millions\.

Senior Art Director at Fork Media Pvt\. Ltd, Apr 2014 \- Aug 2021 · 7 yrs 5 mos, Mumbai Metropolitan Region, Built and led a creative team of 8 designers — established workflow systems, creative QA processes, and mentorship structures that cut turnaround time by 25% and raised output quality across FMCG, EdTech, and e\-commerce accounts\. Architected a scalable banner and campaign production system supporting 100\+ creative variations per month — enabling performance and native advertising campaigns to run at scale without sacrificing brand consistency\. Directed integrated campaigns across web, social media, HTML5, and email — built end\-to\-end from brief to launch including banner systems, microsites, display ads, EDMs, and animated assets \(Adobe Animate CC, GWD\)\. Led strategy and execution for performance marketing and native advertising across FMCG, EdTech, and e\-commerce — aligned creative decisions with conversion and engagement KPIs to drive measurable business outcomes\. Produced pitch mock\-ups and creative decks for new business presentations — directly contributing to account wins and client retention across a diverse brand portfolio\.

Senior Web and Graphic Designer at Media2win, Apr 2012 \- Mar 2014 · 2 yrs, Mumbai Metropolitan Region, Designed and launched responsive microsites and landing pages using HTML/HTML5 and CSS3 — UI\-focused builds that improved lead conversion rates by 12% across multiple brand campaigns\. Created high\-performing email marketing creatives for multiple brands — design\-led campaigns delivered an 18% improvement in user engagement across digital touchpoints\. Built digital campaign assets and social media creatives end\-to\-end — combining UI design, responsive web development, and visual storytelling across mobile and desktop platforms\.

Graphic Designer at DDB Mudra Group, Sep 2008 \- Mar 2012 · 3 yrs 7 mos, Mumbai Metropolitan Region, Designed brand\-consistent digital creatives for social media and email marketing campaigns at one of India's leading integrated communications agencies — developed foundational skills in campaign art direction, brand guidelines, and HTML\-based email production\. Collaborated with creative directors and account teams on multi\-brand campaigns — built fluency in agency creative process, client servicing, and adapting brand identity across digital formats\. Built responsive, brand\-aligned email marketing assets using HTML — early adoption of code\-capable design practice that became a differentiator across subsequent roles\.

## Education

Diploma, Diploma in Advanced Computer Arts \(DACA\) \| Mumbai, Mumbai Educational Trust, MET League of Colleges

ATD \(Art Teacher Diploma\), Painting, Teaching, Abhijat Kala Mahavidyalay, A\. Nagar

[View the original profile](https://tal.club/meet/balshiram-hingade)

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