Headline

Area Director @ Netherlands Foreign Investment Agency | International Business and Technology Partnerships

About

With over 15 years of experience in strategy, innovation, and market research, I am passionate about helping international companies to establish, grow, and succeed in the European Union. As the Area Director at the Netherlands Foreign Investment Agency (NFIA), I assist foreign investors to access the Dutch business and innovation ecosystem, and provide them with tailored guidance, information, and connections. I value collaboration, diversity, and excellence, and strive to create positive impact for the companies, the Netherlands, and the EU. In my current role, I am responsible for lead generation, nurturing, conversion, and investor relations. I work closely with corporate R&D teams, end users, academic institutions, and other stakeholders to identify and develop partnerships in EU. I leverage my skills in strategy, innovation management, and digital marketing to deliver high-quality solutions and services for the companies. In my previous roles, I have also managed multiple IoT projects and location innovation initiatives for Bosch India, where I conducted hackathons, market research, and customer satisfaction surveys. I have a MS in Industrial Management from IIT Madras, a PGCDM from MICA, and multiple certifications in Six Sigma, EFQM, and launching new ventures.

Location

Bengaluru

AI stack

claude

gemini

Microsoft Copilot

Work experience

Area Director at Netherlands Foreign Investment Agency, 2016 - Present · 10 yrs 9 mos, Bengaluru Area, India, The Netherlands Foreign Investment Agency (NFIA) is an operational unit of the Ministry of Economic Affairs and Climate Policy, Netherlands, and serves as the first port of call for international companies looking to enter the Dutch market. I lead the FDI initiatives for the South India markets. My team and I assist international companies in establishing a presence, forging relevant partnerships, and scaling up in EU markets. Leveraging our deep understanding of the Dutch business and innovation ecosystem, we connect global enterprises to valuable opportunities in the Netherlands. Additionally, I collaborate with venture capital networks and serve as a deep tech scout, identifying cutting-edge technologies and startups with high growth potential in international markets.

Program Manager IoT projects & Location Innovation Manager - Bosch Engineering & Business Solutions at Bosch Global Software Technologies, 2013 - 2016 · 3 yrs, Bangalore, India, As Program Manager for IoT and Location Innovation at Bosch India, I led new product development initiatives by fostering strategic partnerships across internal teams and external collaborators. I worked closely with Corporate R&D to define project specifications, guided user research to develop Minimum Viable Proof-of-Concepts (MVPOCs), and co-created business models with Finance and Marketing. I also curated hackathons with academic institutions to drive open innovation and talent engagement.

Manager- Innovation & Business Excellence , Bosch Fuel Injection Systems at Bosch India, 2011 - 2013 · 2 yrs, - Knowledge management initiatives - Innovation and IP campaigns - Plant sustainability assessments - Market research and customer satisfaction surveys

Intern- Product Development (Heathcare tech for Emerging Markets) at Philips Innovation Campus, Bangalore, 2009 - 2009 · Less than a year, - Technical feasibility of a Point-of-Care Medical Device platform in the near patient care space - UX studies - Market fit, Business models and pricing

Graduate Research Assistant at Indian Institute of Technology, Madras, 2008 - 2011 · 3 yrs, - Assisting academic & research activities. - Conducted studies on Innovation & Sustainability practices at the Chennai Automotive manufacturing cluster

Education

MS - Industrial Management, Engineering/Industrial Management, Indian Institute of Technology, Madras

Post Graduate Certification in Digital Marketing and Communication, MICA | The School of Ideas