Bala Ram Serawat profile photo 1 on Tal

Bala Ram Serawat

Senior Manager Analytics Swiggy | Lead Analyst Airtel | Udaan | Meesho | Analytics Quotient | NIT Hamirpur

Bengaluru

9+ years of work experience

Swiggy
Apr 20265 mosPresent

Bengaluru, Karnataka, India

Swiggy
Nov 20232 yrs 5 mosMar 2026

Karnataka, India

• Owns Storefront and content POD analytics, sprint prioritization, execution with leading team of 3 analysts • Created framework to identify connected customers to enhance personalisation, improve UX, and drive engagement, resulted in ~11k incremental orders(iOPD) • Revamped restaurant rating system to align with Zomato, boosting rating coverage by ~6%, M*C up by 30 bps • Introduced impact for like/dislike signals in item rating shown on app, booked 7.5k iOPD • Decreased Query Abandonment Rate (QAR) by 3.6% through data-driven analysis of pivotal factors • Design and Evaluated A/B experiments to inform product strategies and optimize user experience • Collaborated with cross-functional teams to drive analytics initiatives and enhance strategic planning
Bharti Airtel
Sep 20221 yr 3 mosNov 2023

Gurugram, Haryana, India

1. Leading Analytics charter for one of the big pods(Manage section) on the Airtel Thanks App 2. Improving digital penetration by optimising journeys like recharge or pay bills, change plan, manage family connections etc on Thanks App 3. Cohort identification and opportunity sizing for increasing app MTU by ~53% 4. Defining, Tracking(Tableau dashboard), and Improving KPIs 5. Leading team of 4 peoples for setting up clickhouse event tracking for new product/feature addition
udaan.com
Jan 20202 yrs 8 mosAug 2022

Bengaluru, Karnataka, India

Responsible for active tracking of KPI like shipped %, FAP, O2RTS, returns, MR productivity etc for lifestyle category and highlighting gaps to respective stockholders, Setting up P&L tracking for the category, Formulating strategies for achieving top line, Driving category operations
Meesho
Jun 20198 mosJan 2020

Bangalore

Creating various algorithms for optimizing demand & supply data. Data analysis and solution building based on insights capture from data. Responsible for giving insights to management and help in strategic planning. Analyze metrics, key indicators, and other available data sources to discover root causes of process defects. Support business development and help to create efficient designs and solution processes. Determine the efficient utilization of resources. Actively engage with internal partners throughout the organization to meet and exceed customer service levels & transport-related KPI's. Research and implement cost reduction opportunities.
Analytics Quotient
Apr 20181 yr 2 mosMay 2019

Bangalore

Worked on multiple projects with the major beverage, telecom & financial services clients aimed at providing information on qualitative measures like Brand Imagery, Brand Equity, Brand Association, Brand Awareness, and Customer Experience Analysis (NPS). My primary responsibilities include understanding the client’s brand’s customer survey data, understanding the client’s requirement and problems. Getting information from the analysis of clients data and reports, handling a team of 7 members to process the data and prepare a marketing dashboard which would help my client to take major decisions regarding brand, marketing, and innovation. The work involves interacting with the client, data processing teams across geographies and internal technical & DV team.
Analytics Quotient
Aug 20161 yr 8 mosMar 2018

Bangalore, India

I had an experience in data discovery, analyzing survey data using different tools like SQL, SPSS, Excel etc, defining calculation logic, making test cases, quality assurance and proactive communication of project status with the technology team.

Bala’s AI Stack

claude code
claude code
gemini
gemini
ChatGPT
ChatGPT

Education

National Institute of Technology Hamirpur

B.Tech, Electrical and Electronics Engineering

National Institute of Technology Hamirpur

20124 yrs2016

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Bala Ram Serawat on Tal

Headline

Senior Manager Analytics Swiggy | Lead Analyst Airtel | Udaan | Meesho | Analytics Quotient | NIT Hamirpur

About

With over 10 years of experience driving data-backed decisions across Swiggy, Airtel, Udaan, and Meesho, I specialize in solving complex business problems through analytics. My expertise lies in funnel optimization, personalization, and KPI tracking—supported by tools like SQL, Hive, Tableau, Power BI, and Python (Pandas). Currently leading analytics for Swiggy’s storefront and content, I’ve built frameworks that delivered +11K incremental orders, reduced query abandonment by 3.6%, and revamped rating systems to boost UX and engagement. At Airtel, I scaled MTUs by 3.8% and led clickstream instrumentation for the high-impact "Manage" section of the app. I take pride in blending strategic thinking with hands-on data work, mentoring analysts, and building systems that scale. Always curious, always optimizing.

Location

Bengaluru

AI stack

claude code

gemini

ChatGPT

Work experience

Senior Manager Analytics at Swiggy, Apr 2026 - Present · 5 mos, Bengaluru, Karnataka, India

Analytics Manager at Swiggy, Nov 2023 - Mar 2026 · 2 yrs 5 mos, Karnataka, India, • Owns Storefront and content POD analytics, sprint prioritization, execution with leading team of 3 analysts • Created framework to identify connected customers to enhance personalisation, improve UX, and drive engagement, resulted in ~11k incremental orders(iOPD) • Revamped restaurant rating system to align with Zomato, boosting rating coverage by ~6%, M*C up by 30 bps • Introduced impact for like/dislike signals in item rating shown on app, booked 7.5k iOPD • Decreased Query Abandonment Rate (QAR) by 3.6% through data-driven analysis of pivotal factors • Design and Evaluated A/B experiments to inform product strategies and optimize user experience • Collaborated with cross-functional teams to drive analytics initiatives and enhance strategic planning

Lead Analyst, Products at Bharti Airtel, Sep 2022 - Nov 2023 · 1 yr 3 mos, Gurugram, Haryana, India, 1. Leading Analytics charter for one of the big pods(Manage section) on the Airtel Thanks App 2. Improving digital penetration by optimising journeys like recharge or pay bills, change plan, manage family connections etc on Thanks App 3. Cohort identification and opportunity sizing for increasing app MTU by ~53% 4. Defining, Tracking(Tableau dashboard), and Improving KPIs 5. Leading team of 4 peoples for setting up clickhouse event tracking for new product/feature addition

Supply Analyst at udaan.com, Jan 2020 - Aug 2022 · 2 yrs 8 mos, Bengaluru, Karnataka, India, Responsible for active tracking of KPI like shipped %, FAP, O2RTS, returns, MR productivity etc for lifestyle category and highlighting gaps to respective stockholders, Setting up P&L tracking for the category, Formulating strategies for achieving top line, Driving category operations

Business Analyst at Meesho, Jun 2019 - Jan 2020 · 8 mos, Bangalore, Creating various algorithms for optimizing demand & supply data. Data analysis and solution building based on insights capture from data. Responsible for giving insights to management and help in strategic planning. Analyze metrics, key indicators, and other available data sources to discover root causes of process defects. Support business development and help to create efficient designs and solution processes. Determine the efficient utilization of resources. Actively engage with internal partners throughout the organization to meet and exceed customer service levels & transport-related KPI's. Research and implement cost reduction opportunities.

Senior Business Analyst at Analytics Quotient, Apr 2018 - May 2019 · 1 yr 2 mos, Bangalore, Worked on multiple projects with the major beverage, telecom & financial services clients aimed at providing information on qualitative measures like Brand Imagery, Brand Equity, Brand Association, Brand Awareness, and Customer Experience Analysis (NPS). My primary responsibilities include understanding the client’s brand’s customer survey data, understanding the client’s requirement and problems. Getting information from the analysis of clients data and reports, handling a team of 7 members to process the data and prepare a marketing dashboard which would help my client to take major decisions regarding brand, marketing, and innovation. The work involves interacting with the client, data processing teams across geographies and internal technical & DV team.

Business Analyst at Analytics Quotient, Aug 2016 - Mar 2018 · 1 yr 8 mos, Bangalore, India, I had an experience in data discovery, analyzing survey data using different tools like SQL, SPSS, Excel etc, defining calculation logic, making test cases, quality assurance and proactive communication of project status with the technology team.

Education

B.Tech, Electrical and Electronics Engineering, National Institute of Technology Hamirpur