Headline

Manager 1, Product Design at Circles | Product Design Leader | AI-Powered Products | B2B SaaS | Building Scalable Digital Experiences

About

I'm a Senior Product Designer with 6+ years of UX/UI design for complex enterprise products. I take problems from user research and personas through wireframes, high-fidelity interactive prototypes, and usability testing to production, keeping UI consistent across product families. I trained as an Electronics & Communication engineer, so I'm comfortable reading technical data and working side by side with software engineers and product managers. My past work cut manual CRM effort by 40%, raised task completion by 35%, and improved UI consistency by 32%, for clients including Kotak Mahindra Bank, Tata Play, and HDFC Bank. Recently I designed 23 user journeys for a private equity portfolio platform at Kelp, merged scattered Figma files into one design system, and used Claude to build synthetic user personas for early testing. Specialties: UX/UI Design • User Research • Personas & Journey Maps • Wireframes & Prototyping • Usability Testing • Design Systems • Design Language (color, typography, iconography) • Responsive Design • Material Design • Information Architecture • Figma

Location

Greater Bengaluru Area

AI stack

claude code

claude

codex

cursor

elevenlabs

gemini

Work experience

Manager 1, Product Design at CIRCLES, Oct 2026 - Present · 2 mos, Bengaluru, Leading product design for Circles' telco-tech SaaS platform, shaping end-to-end experiences from discovery to delivery and aligning design strategy with business outcomes.

Senior Product Designer (Consultant) at Kelp, Jul 2026 - Oct 2026 · 3 mo, Mumbai, Product design for Kelp Value, a private equity portfolio management platform used by deal and operations teams. • Designed 23 user journeys across 6 modules: company onboarding, metrics setup, data collection, extraction and review, scorecards, and value creation plans. • Turned complex financial data into clear UI for fund managers and portfolio CFOs, weighing trade-offs to add reusable metric templates, per-metric reporting periods, and pre-filled requests that cut setup steps. • Merged components from several Figma files into 1 central design system with shared color, typography, and icon tokens, keeping visual consistency across the product family. • Built synthetic user personas with Claude from stakeholder interviews and domain research, then used them to test journeys and iterate designs before engineering began. • Moved proof-of-concepts toward production with high-fidelity interactive prototypes and design documentation, presenting to the CPO and domain leads and aligning engineers on permission models and edge cases.

Senior UX Designer at Proshort, Nov 2024 - May 2026 · 1 yr 7 mos, Bengaluru, Product design for an AI sales enablement SaaS platform (HQ: San Francisco), working with product managers and engineers across web and mobile. • Cut UI inconsistencies by 32% by building a scalable design system with reusable components, tokens, and contribution guidelines, speeding up handoff to engineers. • Reduced manual CRM effort by 40%, raised feature engagement by 27%, and lifted task completion by 35% by redesigning sales workflows around AI assistance. • Designed AI features for sales teams, including Ask AI Anything, a conversational note taker, Playbooks, a deal activity timeline, and meeting intelligence. • Led information architecture, wireframes, and interaction design for the multimodal homepage feed, surfacing high-priority actions first. • Ran usability tests and workshops with product managers and engineers to validate AI workflows before launch.

Experience Architect at Simplify360 (A Nextiva Company), Feb 2022 - Nov 2024 · 2 yrs 10 mos, Bengaluru, UX for AI-driven customer experience management (CXM) platforms serving enterprise clients, through Simplify360's acquisition by Nextiva. • Cut resolution costs by 40% (over $2M saved a year) by designing Tata Play's omnichannel CXM platform for 1M+ customers, bringing WhatsApp, email, social, and chat into one workspace. • Raised chatbot self-resolution by 28% across 55+ languages as UX lead for Kotak Mahindra Bank's conversational AI, validated through diary studies and first-click testing. • Increased engagement by 23% and sped up ticket resolution by 12% for 50,000+ enterprise users through stakeholder interviews and multivariate tests in Agile sprints. • Unified the UX of two product codebases after the merger, using competitive benchmarking and Microsoft Clarity session replays, and set shared design standards for both teams.

Illustrator and Storyboard Artist at SND Media, Feb 2021 - Jan 2022 · 1 yr, Pune District, Storyboards, illustration, and UX and visual design for a creative and digital agency serving global brands. • Raised lead conversion by 12% and supported a $500K+ tracked pipeline with UX and visual design for HDFC Bank, TRIO Financial, Medline, and 10+ global brands, grounded in personas and preference testing. • Cut production time by 30% and revision rounds by 40% by creating storyboards and a reusable Figma component library shared across 5+ client accounts.

Design Associate at BYJU'S, Jan 2020 - Jan 2021 · 1 y, Bhubaneswar

Education

Post Graduate Program, Visual Design and UX, Indian institute of technology Hyderabad

BTech - Bachelor of Technology, Electrical, Electronics and Communications Engineering, Silicon Institute of Technology (SIT), Bhubaneswar

Public links

baibhavpattnayak.com: https://www.baibhavpattnayak.com/