Yash Arora profile photo 1 on Tal

Yash Arora

Engineering Leader | Building Live2.ai | Tech @ Woovly | Fellow @ GrowthX

Bengaluru
Hiring

Principal Engineer

live2.ai

live2.ai logo

I'm hiring for Engineering. I am looking for a Principal Engineer to own architecture and platform strategy at Live2.ai.

Bengaluru

₹55–85 LPA

CTC

8–12 years

Exp

About Yash

live2.ai
Dec 20232 yrs 9 mosPresent

Bengaluru, Karnataka, India

Live2.ai empowers consumer brands, retailers and publishers to manage and deliver rich media at global scale. The platform combines an AI-driven content DAM with shoppable videos, live commerce and social walls to centralise assets and push them seamlessly across owned digital properties and partner channels. Interactive elements (polls, quizzes, feedback) and simulcasting are enhanced with Generative AI for content curation and personalisation — automatically creating captions, product highlights, recommendations and dynamic creative variations that boost engagement and conversions while giving organisations full ownership of customer data. As Head of Engineering, I conceptualised and launched the platform from the ground up, achieving USD 2.5 M ARR within 9 months. I led a 20+ person team on GCP/GKE with autoscaling and compliance (SOC 2, ISO 27001, GDPR), delivering a 40% reliability gain and 35% cost reduction while maintaining high availability.
Woovly
Jul 20197 yrs 2 mosPresent

Bengaluru South, Karnataka, India

Woovly is a social discovery and commerce platform enabling users to explore, share and shop lifestyle products through short videos and community interaction. It blends content, influencer-driven discovery and shopping to create an engaging “shop-socially” experience. Engineered and scaled the platform from 0→1 across web and mobile, reaching 300k+ daily active users and 3M+ monthly active users. Applied expertise in cloud architecture (AWS EC2, RDS, Lambda), microservices, Node.js and distributed systems to deliver high-availability services and automated CI/CD pipelines. Implemented data-driven analytics — funnel analysis, cohort analysis, heatmaps — to optimise conversion rates and improve user experience. Exercised engineering leadership, agile practices, stakeholder collaboration and team mentoring to grow a high-performing engineering team and ensure efficient product delivery.
Woovly
Jul 20172 yrs 1 moJul 2019

Bengaluru Area, India

Prowareness
May 20161 yr 3 mosJul 2017

Bengaluru Area, India

At Prowareness, delivered end-to-end feature development for enterprise web applications while maintaining code quality and reducing technical debt. Worked closely with architects to take key design decisions and implemented best-practice software design patterns, microservices, and distributed systems principles. Operated in an Scrum environment, also taking on Scrum Master responsibilities for sprint planning and client reviews. Built strong skills in stakeholder communication, sprint reviews, and iterative delivery, ensuring features met client expectations and timelines.
Clinisys
Mar 20142 yrs 3 mosMay 2016

Bengaluru Area, India

Yash’s AI Stack

antigravity
antigravity
claude code
claude code

Education

GrowthX®

Product & Growth

GrowthX®

20211 yr2022
Manav Rachna International University

Bachelor of Technology - BTech, Computer Science

Manav Rachna International University

20094 yrs2013

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Yash Arora on Tal

Headline

Engineering Leader | Building Live2.ai | Tech @ Woovly | Fellow @ GrowthX

About

Engineering leader with 10+ years building consumer SaaS products and scaling for millions of users. At Live2.ai, led engineering to launch a Shoppable Interactive Video SaaS that reached $2.5M ARR in 9 months. At Woovly, scaled the platform to 300k+ DAU / 3M+ MAU, improved system reliability and reduced ops costs through cloud-native design and automated CI/CD. I hire and mentor engineering folks, design fault-tolerant architectures (GKE/GCP), and run compliances (SOC2, ISO27001, GDPR). Open to conversations about engineering leadership, product-led growth, and interactive commerce.

Location

Bengaluru

AI stack

antigravity

claude code

Work experience

Head of Engineering at live2.ai, Dec 2023 - Present · 2 yrs 9 mos, Bengaluru, Karnataka, India, Live2.ai empowers consumer brands, retailers and publishers to manage and deliver rich media at global scale. The platform combines an AI-driven content DAM with shoppable videos, live commerce and social walls to centralise assets and push them seamlessly across owned digital properties and partner channels. Interactive elements (polls, quizzes, feedback) and simulcasting are enhanced with Generative AI for content curation and personalisation — automatically creating captions, product highlights, recommendations and dynamic creative variations that boost engagement and conversions while giving organisations full ownership of customer data. As Head of Engineering, I conceptualised and launched the platform from the ground up, achieving USD 2.5 M ARR within 9 months. I led a 20+ person team on GCP/GKE with autoscaling and compliance (SOC 2, ISO 27001, GDPR), delivering a 40% reliability gain and 35% cost reduction while maintaining high availability.

Head Of Engineering at Woovly, Jul 2019 - Present · 7 yrs 2 mos, Bengaluru South, Karnataka, India, Woovly is a social discovery and commerce platform enabling users to explore, share and shop lifestyle products through short videos and community interaction. It blends content, influencer-driven discovery and shopping to create an engaging “shop-socially” experience. Engineered and scaled the platform from 0→1 across web and mobile, reaching 300k+ daily active users and 3M+ monthly active users. Applied expertise in cloud architecture (AWS EC2, RDS, Lambda), microservices, Node.js and distributed systems to deliver high-availability services and automated CI/CD pipelines. Implemented data-driven analytics — funnel analysis, cohort analysis, heatmaps — to optimise conversion rates and improve user experience. Exercised engineering leadership, agile practices, stakeholder collaboration and team mentoring to grow a high-performing engineering team and ensure efficient product delivery.

Software Engineering Manager at Woovly, Jul 2017 - Jul 2019 · 2 yrs 1 mo, Bengaluru Area, India

Senior Technical Developer at Prowareness, May 2016 - Jul 2017 · 1 yr 3 mos, Bengaluru Area, India, At Prowareness, delivered end-to-end feature development for enterprise web applications while maintaining code quality and reducing technical debt. Worked closely with architects to take key design decisions and implemented best-practice software design patterns, microservices, and distributed systems principles. Operated in an Scrum environment, also taking on Scrum Master responsibilities for sprint planning and client reviews. Built strong skills in stakeholder communication, sprint reviews, and iterative delivery, ensuring features met client expectations and timelines.

Associate Software Engineer at Clinisys, Mar 2014 - May 2016 · 2 yrs 3 mos, Bengaluru Area, India

Education

Product & Growth, GrowthX®

Bachelor of Technology - BTech, Computer Science, Manav Rachna International University