Headline

Agentic AI & Digital Transformation Leader | 2x Entrepreneur | VP of Engineering & CISO @ Purplle | 40 Under 40 AI Builder | Top 100 AI Leaders India | Scaling AI-Native Enterprises | Nasscom Mentor

About

Vivek Parihar — a 2× Serial Entrepreneur, Author, & Mentor at NASSCOM, currently serving as Head of Engineering at Purplle.com, one of India’s leading beauty eCommerce unicorns. With over 16 years of experience, I’ve built, scaled, and transformed technology ecosystems that power millions of users — driving measurable business outcomes through AI, data, and cloud innovation. AI-First, Agentic-Driven Leadership At Purplle, I lead technology strategy, engineering, and security for 20M+ users. My focus lies in transforming eCommerce through AI-led automation and agentic intelligence. I pioneered Purplle’s AI-First Playbook, embedding Generative and Agentic AI across CRM, pricing, and personalization systems — driving 6× user scale, 30% cost optimization, and significant uplift in engagement while maintaining enterprise-grade reliability. Technology & Business Transformation A true technologist at heart, I’ve led teams that delivered multi-million-dollar growth by combining business strategy with technical depth. With strong expertise in eCommerce, Cloud Computing, DevOps, Data Engineering, OTA, and Mobile Technologies, I believe great technology is built at the intersection of innovation and empathy. At Purplle, I’ve achieved cost neutrality at 6× growth, established security readiness, IAM governance, and secure-by-design DevOps pipelines, turning security into a business enabler. Thought Leadership & Community I’ve published multiple whitepapers on mobile-first design and consumer-centric digital transformation. As a public speaker and technology evangelist, I’ve shared insights at YourStory TechSparks, Redis Released 2025, IAMAI, IEEE, MetaRefresh, and DevOps Summits. I actively mentor early-stage startups under NASSCOM’s DeepTech initiative. Beyond Code Author of “20’s: The Most Formative Years of Your Life”, “The Reality of Virtual & Augmented Reality”, & “A Guide to Programming and Concepts”. An open-source advocate, I’ve contributed to Ruby & CloudFoundry (UAA). Recognitions Top 30 Agentic Disruptors (2025) – ET BrandEquity 100 Most Influential AI Leaders (2024) – Analytics India Magazine Human Side of Tech A chai addict, road-trip enthusiast, and lifelong learner — I believe technology should make life not just smarter, but more human. “The greatest part of exploring by road trip isn’t arriving at your destination — it’s all the wild stuff that happens along the way.” When I’m not scaling platforms or leading AI transformation, you’ll find me exploring trails, trekking, or boxing — always pushing the limits of what’s possible.

Location

Pune District

AI stack

anthropic apis

antigravity

claude code

claude

codex

cursor

Work experience

Vice President of Engineering at Purplle.com, May 2026 - Present · 5 mos, As VP Engineering at Purplle, I lead technology strategy, engineering execution, AI transformation, platform architecture, cloud infrastructure, and security governance across one of India's leading beauty-tech companies. My focus is on building an AI-native, resilient, and scalable organization capable of powering the next generation of intelligent commerce. AI & Agentic Transformation Leading Purplle's evolution from AI-enabled workflows to an AI-native enterprise by operationalizing Agentic AI across customer experience, pricing, merchandising, supply chain, and engineering productivity. Driving autonomous systems that improve speed, reliability, personalization, operational efficiency, and business outcomes at scale. Engineering & Business Scale Responsible for engineering execution across high-scale commerce platforms serving millions of users. Key focus areas: • Platform scalability and reliability • Engineering productivity and velocity • AI-powered automation • Cost-efficient growth and cloud optimization • Data-driven decision making Security & Enterprise Readiness Executive sponsor for security, compliance, and risk management initiatives. Leading secure-by-design engineering practices, Zero Trust adoption, cloud security, access governance, and enterprise resilience programs. Building the Future Building an AI-first engineering culture centered on ownership, innovation, accountability, and continuous learning. Vision The next decade will be defined by organizations that don’t just adopt AI, but redesign themselves around human creativity, data-driven intelligence, autonomous agents, and scalable platforms — creating systems that learn, adapt, and improve over time. At Purplle, we are building that future.

Book Author at Self-Employed, Feb 2020 - Present · 6 yrs 8 mos, I'm AN ORIGINAL CATCHPHRASE. I Love to write share my entrepreneurial journey which made me an accidental author! Time is free, but it's priceless. You can't own it, but you can use it. You can't keep it, but you can spend it. Once you've lost it, you can never get it back. How well do you manage your time? If you are like many of us, your answer may be “Not too well.” You may often feel like there is not enough time in a day. Perhaps you even find you constantly have to work late hours to hit your deadlines. Maybe you even feel too busy that you miss meals and sleep. These are all classic signs that you may not be managing your time effectively. For more information, go to: ==> https://www.vivekparihar.me/inspiring-and-motivational-books

NASSCOM Mentor, NASSCOM Deep Tech Club at nasscom, Sep 2019 - Present · 7 yrs 1 mo, Greater Bengaluru Area, NASSCOM program intended to nurture and promote India’s Deep Tech software ecosystem: to promote the creation and evolution of more Deep Tech ventures, products, and solutions. https://www.nasscom.in/deeptechclub/

Head Of Engineering at Purplle.com, Mar 2022 - May 2026 · 4 yrs 3 mos, Mumbai, Maharashtra, India, As Head of Engineering at Purplle.com, one of India’s leading beauty eCommerce unicorns, I drive technology strategy, AI innovation, and platform scalability across Engineering, Data, Cloud, and Security. My role blends visionary leadership with deep technical execution — transforming technology into a measurable business advantage. AI & Agentic Transformation I spearheaded Purplle’s AI-First Transformation, embedding Generative and Agentic AI across CRM, Pricing, and Supply Chain systems. These initiatives have driven a 6× scale in users, a 30% infrastructure cost optimization, and a significant uplift in conversion and engagement rates. Built the AI-First Playbook and Agentic Platform — frameworks that enable autonomous systems to self-learn, adapt, and optimize real-time decisions across customer journeys, pricing, and personalization. Innovation & Scalability Architected mission-critical platforms such as AdTech Platform (powering billions of impressions annually). Scaled Purplle to 17M+ MAUs while sustaining 99% crash-free app performance and enterprise-grade reliability. Cloud & Security Leadership Achieving cost neutrality despite 6× growth. Established security readiness, WAF/IAM governance, and a zero-trust framework for internal and customer-facing systems. Engineering Culture Built a high-performance organization spanning Data, DevOps, Security, and Product Engineering. Introduced AI-assisted development workflows, reducing feature rollout cycles and nurturing a culture of autonomy, experimentation, and excellence. At Purplle, engineering isn’t just about technology — it’s about building resilient, intelligent, and self-evolving systems that define the future of digital commerce.

Director Of Engineering at Licious - Born to meat, Feb 2021 - Apr 2022 · 1 yr 3 mos, Head the Product management, Engineering, Design, and User Research, for Licious's Consumer/Demand. Successfully drove 2x scale for online sale events. Pushed data-driven decisions across the board and set up from scratch Funnel Analytics Framework led to various gaps in availability for end-users. I lead product and engineering for the following functions: Consumer Shopping Experience ● Storefront Platforms (across all platforms - Android, iOS, mWeb) ● UX and User Research ● Merchandising, Monetization and Marketing platforms ● Payment Platform ● Catalog Feed Growth Growth ● Loyalty/Lock-in program ● Notification engine ● Promo engine ● Persuasion engine

VP of Engineering at Xoxoday, May 2019 - Feb 2021 · 1 yr 10 mos, A business leader heading the commerce, mobile, and innovation for building a happy workforce with the use of cutting edge technologies chatbots, blockchain, AI and ML

Education

Bachelor of Technology (B.Tech.), Information Technology, Bharati Vidyapeeth

B.T, Information Technology, Bharati Vidyapeeth

Public links

vivekparihar.me: https://www.vivekparihar.me/

github: https://github.com/vparihar01