Headline

Turning Sponsorship Budgets into Business Outcomes | Founder & CEO

About

Our work spans across unique sports properties sitting within a massive value proposition. We tailor sponsorship strategies across sectors and geographies, focusing on brand visibility, consumer perception, and business growth. Every solution is built around the brand's objectives. We start with the data. Market size, audience demographics, brand alignment but sponsorships only works when it connects with people emotionally. The research tells us where to go. The creative strategy decides how we show up. Outside of work: football, F1, table tennis, and mountaineering in the Himalayas when I need to disconnect. Open to conversations about sponsorship strategy, brand partnerships, and sponsorship portfolio review for brands looking to get more from their existing deals.

Location

Mumbai

Work experience

Founder & CEO at ARKA, Jan 2025 - Present · 1 yr 9 mos, Mumbai, Empowering brands to achieve their business goals through tailored partnerships in sports and esports marketing by leveraging deep industry insights, strategic planning, and innovative activation. At Arka, the focus is on creating meaningful connections between brands and audiences, ensuring every partnership aligns with business objectives while delivering measurable impact.

Head of Global Sponsorship at Elite Sports Marketing UK, Jun 2022 - Sep 2025 · 3 yrs 4 mos, Remote

International Business Development Manager at Elite Sports Marketing UK, Jul 2020 - May 2022 · 1 yr 11 mos, London, England, United Kingdom

Senior Associate at CBRE, Feb 2018 - Sep 2019 · 1 yr 8 mos, Bengaluru, Karnataka, India, Account Management - Managing PAN India Real Estate portfolio and spearheading the acquisition of multiple real estate transactions for Coca-Cola, Schaeffler, Renault Nissan

Associate Analyst at PricewaterhouseCoopers - Service Delivery Center (PwC SDC), Jan 2016 - Sep 2016 · 9 mos, Bengaluru Area, India, Financial Crime Investigator for a major BFSI client

Business Development Associate at Think & Learn Pvt. Ltd. (Byju's Classes), Jul 2015 - Sep 2015 · 3 mos, Bangalore, Sales and Business Development

Education

MSC, Sports Management, Politics and International Development, Loughborough University

Marketing, MiniMBA