Srinikesh I. profile photo 1 on Tal

Srinikesh I.

Creative Lead @ KGeN + Humyn Labs | Spikes Asia 2021 Shortlist | AI | Web3 | Gaming | Films

Greater Bengaluru Area
Hiring

Technical Copywriter

Humyn Labs

Humyn Labs logo

I'm hiring for Marketing. I am looking for a Technical Copywriter to bridge the gap between complex robotics data research and public technical documentation at Humyn Labs.

Bengaluru

₹10–13 LPA

CTC

2–6 years

Exp

About Srinikesh

Humyn Labs
Feb 20268 moPresent

Bengaluru

KGEN
Jul 20251 yr 4 mosPresent

KGEN
Mar 20241 y 4 moJul 2025

Bengaluru, Karnataka, India

Loco
Apr 20221 yr 8 mosNov 2023

- Handled multiple roles as a senior creative resource at India’s largest esports and LIVE game streaming platform - Joined as the Lead Copywriter but transitioned to a Brand Creative Lead within 2 months - Became the UX writer for the platform developing the entire UI-UX framework for Loco Legends in conjunction with product design - Became the Creative Director for the in-house content wing, Loco Originals - Released three shows, Dream Karo Stream Karo (3.1m+ views), The MVP (3.5m+ views) and Chemin presents All In (ongoing); 80% jump in views compared to previous shows - Other notable work includes #LocoLevel3 (Brand campaign), Loco VIP (Product release), Loco Lookback 2022 (Brand + product campaign)
Dentsu Webchutney
Nov 20215 mosMar 2022

Bengaluru, Karnataka, India

Saatchi & Saatchi Propagate
Oct 20201 yr 1 moOct 2021

- Ideated and executed creative campaigns for 20+ brands across different industries namely PUBG Mobile, Ab InBev, Tuborg, Max Life Insurance, Practo, Dailyhunt, Ola Financial Services and more - Conceptualised and ideated the hit web series “Dosti Ka Naya Maidan” for PUBG Mobile (55m+ views, 315m+ impressions, 370,000 new subscribers, 3.81m+ watch time hours, 119k premier views, 121k shares, average IMDb Rating of 8.4/10) - Conceptualised and ideated the web series “Gully Squads” in Pakistan and Bangladesh for PUBG Mobile - Writer for AB InBev brands namely Budweiser, Corona, Hoegaarden and Beck's Ice - Worked on Budweiser’s SOS Ads which won the Spikes Asia 2021 Shortlist under Direct and Media categories - Worked on Tuborg's #DistanSing campaign during the 2020 lockdown (90m+ impressions, 17.5m+ post engagements, 7m+ ThruPlays) - Worked on the Practo social media mandate; some notable campaigns include #ChattingCures, Doctor Ki Salah Mobile Pe. #SayHelloDoctor, #IndiaHealthHour, Practo For Alzheimer’s
Saatchi & Saatchi Propagate
Jun 20191 yr 4 mosSep 2020

Bengaluru, Karnataka, India

(Previously known as Propaganda India) - Ideated and executed creative campaigns for 20+ brands across different industries namely PUBG Mobile, Ab InBev, Tuborg, Max Life Insurance, Practo, Dailyhunt, Ola Financial Services and more - Managed and headed a team of writers for campaign ideation, planning and execution - Worked on client presentations and made valuable creative contributions to agency pitches
Propaganda India
Oct 20189 mosJun 2019

Bengaluru, Karnataka, India

(Now Saatchi & Saatchi Propagate)

Srinikesh’s AI Stack

claude
claude
gemini
gemini
notion
notion
perplexity
perplexity
Kling AI
Kling AI
Veo
Veo

Education

Symbiosis School of Media and Communication, Bengaluru

Master of Business Administration - MBA, Communication Management

Symbiosis School of Media and Communication, Bengaluru

20162 yrs2018
SRM IST Chennai

Bachelor of Business Administration - BBA

SRM IST Chennai

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Srinikesh I. on Tal

Headline

Creative Lead @ KGeN + Humyn Labs | Spikes Asia 2021 Shortlist | AI | Web3 | Gaming | Films

Location

Greater Bengaluru Area

AI stack

claude

gemini

notion

perplexity

Kling AI

Veo

Work experience

Creative Lead at Humyn Labs, Feb 2026 - Present · 8 mo, Bengaluru

Creative Lead at KGEN, Jul 2025 - Present · 1 yr 4 mos

Creative at KGEN, Mar 2024 - Jul 2025 · 1 y 4 mo, Bengaluru, Karnataka, India

Senior Creative Associate at Loco, Apr 2022 - Nov 2023 · 1 yr 8 mos, - Handled multiple roles as a senior creative resource at India’s largest esports and LIVE game streaming platform - Joined as the Lead Copywriter but transitioned to a Brand Creative Lead within 2 months - Became the UX writer for the platform developing the entire UI-UX framework for Loco Legends in conjunction with product design - Became the Creative Director for the in-house content wing, Loco Originals - Released three shows, Dream Karo Stream Karo (3.1m+ views), The MVP (3.5m+ views) and Chemin presents All In (ongoing); 80% jump in views compared to previous shows - Other notable work includes #LocoLevel3 (Brand campaign), Loco VIP (Product release), Loco Lookback 2022 (Brand + product campaign)

Copy Supervisor at Dentsu Webchutney, Nov 2021 - Mar 2022 · 5 mos, Bengaluru, Karnataka, India

Senior Copywriter at Saatchi & Saatchi Propagate, Oct 2020 - Oct 2021 · 1 yr 1 mo, - Ideated and executed creative campaigns for 20+ brands across different industries namely PUBG Mobile, Ab InBev, Tuborg, Max Life Insurance, Practo, Dailyhunt, Ola Financial Services and more - Conceptualised and ideated the hit web series “Dosti Ka Naya Maidan” for PUBG Mobile (55m+ views, 315m+ impressions, 370,000 new subscribers, 3.81m+ watch time hours, 119k premier views, 121k shares, average IMDb Rating of 8.4/10) - Conceptualised and ideated the web series “Gully Squads” in Pakistan and Bangladesh for PUBG Mobile - Writer for AB InBev brands namely Budweiser, Corona, Hoegaarden and Beck's Ice - Worked on Budweiser’s SOS Ads which won the Spikes Asia 2021 Shortlist under Direct and Media categories - Worked on Tuborg's #DistanSing campaign during the 2020 lockdown (90m+ impressions, 17.5m+ post engagements, 7m+ ThruPlays) - Worked on the Practo social media mandate; some notable campaigns include #ChattingCures, Doctor Ki Salah Mobile Pe. #SayHelloDoctor, #IndiaHealthHour, Practo For Alzheimer’s

Copywriter at Saatchi & Saatchi Propagate, Jun 2019 - Sep 2020 · 1 yr 4 mos, Bengaluru, Karnataka, India, (Previously known as Propaganda India) - Ideated and executed creative campaigns for 20+ brands across different industries namely PUBG Mobile, Ab InBev, Tuborg, Max Life Insurance, Practo, Dailyhunt, Ola Financial Services and more - Managed and headed a team of writers for campaign ideation, planning and execution - Worked on client presentations and made valuable creative contributions to agency pitches

Copywriter at Propaganda India, Oct 2018 - Jun 2019 · 9 mos, Bengaluru, Karnataka, India, (Now Saatchi & Saatchi Propagate)

Education

Master of Business Administration - MBA, Communication Management, Symbiosis School of Media and Communication, Bengaluru

Bachelor of Business Administration - BBA, SRM IST Chennai

Public links

somethingbrews.netlify.app: https://somethingbrews.netlify.app/