Headline

Founder @Buzzlab | Ex-FilterCopy, PayTm Insider | Helping brands solve performance marketing, YouTube, content distribution

About

⚡ At 14, I dreamt of being an astronaut but figured out fast that I didn’t have the math skills to back it. So that dream stayed a dream. A lot of people don’t know I used to stammer, couldn’t speak English or Hindi comfortably till my MBA, and was a serious introvert. ⚡ At 18, I skipped college (mostly) and spent 11 hours a day at a music production house learning how music actually gets made. I started songwriting and composing, then began helping local musicians and bands promote their music online, which is really where my growth marketing instincts started forming, long before I had the language for it. ⚡ 2015 — Met a guy with an idea worth betting on and became a founding member at Dogether, a Facebook Start program and NASSCOM-selected startup. ⚡ 2018 — Drove growth marketing at Paytm Insider (formerly Insider.in), working on some of India’s biggest events: ISL, PKL, T20, ODI, and Brand Factory’s Free Shopping Weekend. Also built and scaled a new business vertical, live interactive content, from zero. ⚡ 2019 — Played an active role in the growth acceleration of Pocket Aces’ digital media portfolio, FilterCopy, Dice Media, and Gobble. Went deep into video marketing and content marketing, built growth models, and scaled two new businesses, Jambo and Nutshell. ⚡ 2021 — Built the growth marketing team at Betterhalf from scratch. Scaled the brand, grew the user base, and built retention marketing funnels and growth loops. Also worked closely on investor pitches and fundraising. ⚡ 2023 — Worked as a Fractional CMO and performance marketing consultant across 18+ consumer internet companies and 7 B2B SaaS businesses, and advised top creators including Raj Shamani and Sharan (Finance with Sharan). ⚡ 2025 — Started Buzzlab, my company, to solve content marketing, performance marketing in the new world for brands using first principles, data, and AI.

Location

Bengaluru

AI stack

claude

meta

Work experience

Founder at Buzzlab, Jul 2024 - Present · 2 y 3 mo, Bengaluru, Building India's 1st content led growth company. Our partners 👉 Super.money by Flipkart, Practo, Wakefit, Acko, Swish, Pharmeasy, Razorpay, Stable money, Fyers, Acko drive, Ember, Snitch, Snabbit. What do we do? Help brands with content distribution strategy, GTM and performance marketing videos that reduces CAC. DM me and will be happy to show you what my team does for other brands.

YouTube Growth Consultant at Acko, Jun 2024 - Present · 2 yrs 5 mos, Scaling ACKO, Acko Drive Youtube channels, building new IPs

Growth Marketing Consultant at super.money, Jun 2025 - Oct 2025 · 5 mos, Was handling performance marketing, performance marketing videos, influencer marketing

Growth Marketing Consultant at Wakefit, Aug 2024 - Jan 2026 · 1 yr 6 mos, Built the entire South India - content, influencer marketing, performance playbook

Mentor, Teacher at Masters' Union, Jan 2023 - Jan 2025 · 2 yrs 1 mo

Head Of Growth at Betterhalf.ai, Jun 2021 - Nov 2022 · 1 y 5 mo, Bangalore

Marketing and Growth at Pocket Aces, Sep 2019 - Apr 2021 · 1 y 7 mo, Mumbai

Digital Marketing at Paytm Insider, Sep 2018 - Sep 2019 · 1 y, Mumbai

Co-founder, CMO at Dogether, May 2015 - Jun 2018 · 3 y 1 mo, Mumbai

Education

Master of Business Administration (MBA), Media Management, amity University

Profile highlights

What I'm currently working on: Making Content led growth strategies and GTM for India’s top companies

I'm the person in every team who…: brings complex problem statement for a very tactical answer