Headline

Brand & Growth Leader | Building Consumer Brands Through Transformation, Culture & Community | Now at Heads Up For Tails

About

Marketing and business leader with 17+ years of experience across beauty, wellness, luxury, lifestyle, and consumer brands including Kama Ayurveda, Colorbar Cosmetics, Kylie, Anastasia Beverly Hills, and The Times of India Group. Experienced in brand transformation, omni-channel growth, consumer strategy, digital marketing, retail experience, category building, and business leadership. Passionate about building culturally relevant brands that create strong emotional connection while driving sustainable business growth. Have led brands through meaningful phases of evolution by combining consumer insight, storytelling, innovation, and experience-led marketing. Currently leading marketing at Heads Up For Tails, bringing together brand, community, care, and consumer experience in one of India’s fastest growing pet care ecosystems.

Location

South Delhi

Work experience

Head of Marketing at Heads Up For Tails, May 2026 - Present · 5 mos, Gurugram

Marketing Director at Kama Ayurveda Pvt. Ltd., May 2025 - May 2026 · 1 yr 1 mo, Delhi, India

Head of Marketing at Kama Ayurveda Pvt. Ltd., Nov 2023 - May 2025 · 1 yr 7 mos, On-site, - Spearhead comprehensive marketing strategies to enhance brand equity and drive profitable growth. - Lead cross-functional teams, overseeing daily marketing operations to ensure seamless execution. - Developed and executed integrated marketing campaigns across digital, social media, PR, and in-store platforms. - Designed targeted local and hyperlocal initiatives tailored to key markets, festivals, and seasonal trends. - Managed marketing budgets, optimizing resource allocation to maximize ROI and impact. - Driving multi-channel sales growth through strategic digital and traditional marketing efforts.

Business Head - International Brands at House of Beauty, Jan 2022 - Nov 2023 · 1 yr 11 mos, Gurugram, Haryana, India, - Managed three luxury beauty brands: Anastasia Beverly Hills, Neal’s Yard Remedies, and Juice Beauty. - Owned P&L and drove business growth through strategic planning and operational excellence. - Led marketing, retail, training, and merchandising to create a unique brand experience. - Allocated marketing spend effectively, optimizing sales performance across digital platforms. - Expanded e-commerce presence and drove customer engagement through CRM and digital marketing initiatives. Key Responsibilities - Sales offline and online - Retail operations - Forecasting & Import - Stock Management & Merchandizing -Marketing communication -Digital Marketing - Customer relationship management - Distribution Expansion - Team Management

Marketing Communication Lead at Colorbar USA, Jul 2012 - Jan 2022 · 9 yrs 7 mos, New Delhi Area, India, - Led marketing communications to enhance brand positioning and market share. - Developed data-driven strategies to identify growth opportunities across consumer segments and geographies. - Managed omnichannel marketing, including ATL, BTL, and digital campaigns to drive consumer engagement. - Spearheaded product launches, celebrity collaborations, and influencer marketing. - Oversaw PR efforts, building media relations and managing KOL activations and experiential events. - Utilized CRM platforms for customer acquisition, retention, and loyalty programs.

Marketing Manager at Bennett Coleman & Co. Ltd. (The Times of India), Dec 2009 - Jun 2012 · 2 yrs 7 mos, New Delhi Area, India

Education

Master of Business Administration (MBA), Marketing, Indian Institute of Social Welfare and Business Management

Bachelor of Arts (B.A.), ENGLISH, St. Xavier's College, Kolkata