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Shreya Debnath

Marketing Manager @ Saffron Edge | Scaling startups with marketing that delivers

New Delhi
Hiring

Content Marketing

Saffron Edge

Saffron Edge logo

Join Saffron Edge to drive B2B revenue growth by crafting high-impact content for SaaS, Healthcare, and IT sectors.

Delhi

₹10 LPA

CTC

1–3 years

Exp

About Shreya

Saffron Edge
Apr 20242 yrs 6 mosPresent

New Delhi

- Increased inbound leads by 40% within 6 months through optimized LinkedIn profile optimization, content writing, and engagement. - Enhanced lead-to-customer conversion by 20% via personalized email nurturing sequences. - 10x increase in organic traffic in 12 months using semantic keyword clustering and impactful copywriting. - Increased content-driven leads by 45% using A/B-tested formats and messaging. - Reduced reporting time by 70% by automating marketing dashboards. - Generated 1000+ leads in 12 months through a high-value lead magnet strategy. - Increased website conversion rate by 26 % by optimizing forms, CTAs, and landing pages.
Future Today Inc
Jun 20238 mosJan 2024

New Delhi, Delhi, India

- App Store Optimization (ASO): Revamped metadata, keywords, and screenshots on Android, iOS, and Connected TV Platforms, yielding a remarkable enhancement in installs. - Social Media Marketing: Directed targeted social media marketing strategies, leveraging platforms like Facebook, YouTube, and Instagram to enhance brand presence. - Strategized, Executed, and Optimized comprehensive digital marketing Campaigns, resulting in the growth of online brand visibility and customer engagement. - Collaborated cross-functionally with design and product teams, catalyzing user redirection to CTV platforms - Executed a robust push notification strategy and strategic search ads, boosting the app's daily open rate. - Optimized and monitored website content with popular titles, and keywords, contributing to heightened visibility, and improved engagement.
MobiGarage
Jun 20221 yr 1 moJun 2023

Gurugram, Haryana, India

-Developed and executed marketing strategies to increase brand awareness and sales for a company's e-commerce platform. -This role involved creating and managing digital marketing campaigns across various social media platforms, analyzing market trends, and implementing innovative marketing techniques to drive customer engagement and retention. -Continuously monitored and evaluated the effectiveness of marketing campaigns and adjusted strategies accordingly to improve performance. -Worked on multiple projects including Website development, Application Development and ERP implementation.
Jawaharlal Nehru Centre for Advanced Scientific Research (JNCASR), Bengaluru
Jun 20212 mosJul 2021

India

Got a Summer Research Fellowship in Indian Academy of Sciences under Prof. Tapas Kumar Maji. The research project was related to Photochromism and it's application in Material Chemistry. Researched thoroughly on photochromatic materials, including synthesis and characterization, optical and photochromic properties, and applications in smart windows and displays.
Edunaut
Apr 20213 mosJun 2021

Worked with students to identify their academic goals, strengths, and areas of improvement. Also Organized and conducted workshops, seminars, and other training programs to support students' academic and personal development. Directly connected Students to the Professionals already working or preparing in their respective field of interest.
Edunaut
Feb 20214 mosMay 2021

Responsible for developing and implementing social media strategies to increase brand awareness, engagement, and conversions. Started managing social media accounts, analyzing data and insights to inform strategy, collaborating with the creative team to produce engaging content, and staying up-to-date with the latest social media trends and best practices. Also responsible for managing social media organic campaigns and working closely with other departments to ensure that social media efforts align with overall marketing goals.
Edunaut
Nov 20204 mosFeb 2021

India

Contributed to an Ed-tech startup as a content creator and course developer. Collaborated with subject matter experts to identify learning objectives and content for courses. Reviewed and revised course materials based on feedback from learners, instructors, and other stakeholders. Used instructional best practices to ensure course content is engaging, effective, and accessible to a diverse student population not only in India but Worldwide.

What's hard for others but easy for me…

is reading people. It makes me powerful because I deliver exactly what is needed with clarity for the management, board and the business.

My hot take about working with AI is…

That unless you actually have a strategic and highly experiment oriented mindset for moving forward towards one goal, AI can be of no help.

Shreya’s AI Stack

claude code
claude code
codex
codex
lovable
lovable
Make
Make
Wispr Flow
Wispr Flow
Zapier
Zapier

Education

Indian Institute of Technology, Guwahati

Master of Science - MS, Chemistry

Indian Institute of Technology, Guwahati

20202 yrs2022
Delhi University

Bachelor of Science, Chemistry

Delhi University

20173 yrs2020

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Headline

Marketing Manager @ Saffron Edge | Scaling startups with marketing that delivers

About

I turned a Master’s in Chemistry from IIT Guwahati (Best Thesis Award + peer-reviewed publication) into a career building high-growth marketing systems. Why? Because the same skills that let me design experiments, analyze complex data, and communicate technical findings clearly are exactly what modern GTM, SEO, and brand strategies demand today. At Saffron Edge I’ve spent the last 4 years building AI-powered GTM engines and figure out the right message for the right audience. Before that I ran lean marketing teams at startups, learning how to move fast, test relentlessly, and drive results with limited resources, the same mindset I developed in the lab. I help founders and marketing leaders scale smarter: data-driven personal branding, AI-led SEO, content that actually converts, and GTM systems that don’t break when you grow. Open to conversations about building predictable growth engines. Always happy to swap notes on what’s working in 2026. ✉️ shreyadebnath192@gmail.com

Location

New Delhi

AI stack

claude code

codex

lovable

Make

Wispr Flow

Zapier

Work experience

Marketing Manager at Saffron Edge, Apr 2024 - Present · 2 yrs 6 mos, New Delhi, - Increased inbound leads by 40% within 6 months through optimized LinkedIn profile optimization, content writing, and engagement. - Enhanced lead-to-customer conversion by 20% via personalized email nurturing sequences. - 10x increase in organic traffic in 12 months using semantic keyword clustering and impactful copywriting. - Increased content-driven leads by 45% using A/B-tested formats and messaging. - Reduced reporting time by 70% by automating marketing dashboards. - Generated 1000+ leads in 12 months through a high-value lead magnet strategy. - Increased website conversion rate by 26 % by optimizing forms, CTAs, and landing pages.

Marketing Manager at Future Today Inc, Jun 2023 - Jan 2024 · 8 mos, New Delhi, Delhi, India, - App Store Optimization (ASO): Revamped metadata, keywords, and screenshots on Android, iOS, and Connected TV Platforms, yielding a remarkable enhancement in installs. - Social Media Marketing: Directed targeted social media marketing strategies, leveraging platforms like Facebook, YouTube, and Instagram to enhance brand presence. - Strategized, Executed, and Optimized comprehensive digital marketing Campaigns, resulting in the growth of online brand visibility and customer engagement. - Collaborated cross-functionally with design and product teams, catalyzing user redirection to CTV platforms - Executed a robust push notification strategy and strategic search ads, boosting the app's daily open rate. - Optimized and monitored website content with popular titles, and keywords, contributing to heightened visibility, and improved engagement.

Branding and E-commerce Marketing Manager at MobiGarage, Jun 2022 - Jun 2023 · 1 yr 1 mo, Gurugram, Haryana, India, -Developed and executed marketing strategies to increase brand awareness and sales for a company's e-commerce platform. -This role involved creating and managing digital marketing campaigns across various social media platforms, analyzing market trends, and implementing innovative marketing techniques to drive customer engagement and retention. -Continuously monitored and evaluated the effectiveness of marketing campaigns and adjusted strategies accordingly to improve performance. -Worked on multiple projects including Website development, Application Development and ERP implementation.

Summer Research Assistant at Jawaharlal Nehru Centre for Advanced Scientific Research (JNCASR), Bengaluru, Jun 2021 - Jul 2021 · 2 mos, India, Got a Summer Research Fellowship in Indian Academy of Sciences under Prof. Tapas Kumar Maji. The research project was related to Photochromism and it's application in Material Chemistry. Researched thoroughly on photochromatic materials, including synthesis and characterization, optical and photochromic properties, and applications in smart windows and displays.

Education Mentor at Edunaut, Apr 2021 - Jun 2021 · 3 mos, Worked with students to identify their academic goals, strengths, and areas of improvement. Also Organized and conducted workshops, seminars, and other training programs to support students' academic and personal development. Directly connected Students to the Professionals already working or preparing in their respective field of interest.

Social Media Marketing Manager at Edunaut, Feb 2021 - May 2021 · 4 mos, Responsible for developing and implementing social media strategies to increase brand awareness, engagement, and conversions. Started managing social media accounts, analyzing data and insights to inform strategy, collaborating with the creative team to produce engaging content, and staying up-to-date with the latest social media trends and best practices. Also responsible for managing social media organic campaigns and working closely with other departments to ensure that social media efforts align with overall marketing goals.

Content Creator at Edunaut, Nov 2020 - Feb 2021 · 4 mos, India, Contributed to an Ed-tech startup as a content creator and course developer. Collaborated with subject matter experts to identify learning objectives and content for courses. Reviewed and revised course materials based on feedback from learners, instructors, and other stakeholders. Used instructional best practices to ensure course content is engaging, effective, and accessible to a diverse student population not only in India but Worldwide.

Education

Master of Science - MS, Chemistry, Indian Institute of Technology, Guwahati

Bachelor of Science, Chemistry, Delhi University

Profile highlights

What's hard for others but easy for me…: is reading people. It makes me powerful because I deliver exactly what is needed with clarity for the management, board and the business.

My hot take about working with AI is…: That unless you actually have a strategic and highly experiment oriented mindset for moving forward towards one goal, AI can be of no help.

Public links

canva.link: https://canva.link/ptcg24w7ipww7rj

youtube.com: https://youtube.com/@shreyaxcreates

dribbble.com: https://dribbble.com/shreyaxcreates