Headline

Sr. Category Manager - Thrillophilia | Ex-Unacademy, Adda247

About

I am a Category & Growth Leader with 5+ years of experience building and scaling high-growth digital businesses across EdTech and Travel marketplaces. My expertise lies in P&L ownership, category strategy, GTM execution, pricing, supply building, and product-led growth. Currently, I lead the Short Haul International category at Thrillophilia, owning the end-to-end business across destinations like Thailand, Vietnam, Bali, Singapore, Malaysia, and Dubai. I drive category growth through product strategy, supply expansion, hotel contracting, DMC partnerships, pricing architecture, and market positioning, ensuring high-conversion travel products and strong unit economics. Previously, I built and scaled high-demand certification categories across leading EdTech companies including Unacademy, Adda247, and Ekagrata, managing businesses such as CA, JAIIB, CAIIB, and CDCS with full ownership of revenue strategy, GTM, product launches, and growth funnels. My work sits at the intersection of strategy, execution, and systems thinking - building scalable products, strong supply ecosystems, and data-driven growth engines. Career Highlights: - Managed multi-crore category P&L across EdTech verticals, driving 200% YoY growth in CA and 25% YoY growth in JAIIB–CAIIB categories. - Achieved conversion growth from 1.89% → 4.1% by redesigning user journeys and aligning content, growth, and sales teams. - Built AI-driven automation systems generating ₹1.5Cr+ incremental revenue, reducing operational dependency by 70%. - Scaled YouTube-led growth funnels from 0 → high-growth stage, creating consistent high-intent lead pipelines. - Launched 10+ GTM cycles annually including flagship batches, crash courses, and exam accelerators with full pricing and campaign ownership. - Designed large-scale community initiatives and offline programs, strengthening brand trust and revenue growth. I’m particularly passionate about building categories from 0→1, creating scalable systems, and unlocking sustainable growth through strong product-market fit.

Location

Jaipur

AI stack

antigravity

claude code

claude

gemini

openai

perplexity

Work experience

Senior Category Manager at Thrillophilia.com, Feb 2026 - Present · 8 mos, Jaipur, Rajasthan, India, - Owning the Short Haul International business, leading category strategy across Thailand, Vietnam, Bali, Singapore, Malaysia, and Dubai. - Driving end-to-end category P&L growth, including product strategy, supply expansion, pricing architecture, and portfolio optimization. - Designing high-conversion travel products and itineraries aligned with customer personas, market demand, and competitive benchmarks. - Leading market positioning and value differentiation, ensuring Thrillophilia products stand out on pricing, experiences, and inclusions. - Building and scaling supplier ecosystems, including hotel contracting, DMC partnerships, and activity vendors across key destinations. - Negotiating commercial agreements and sourcing strategies to improve margins while maintaining strong customer value propositions. - Collaborating cross-functionally with sales, growth, marketing, and operations teams to close supply-demand gaps and improve conversion. - Leveraging market research and competitor intelligence to identify gaps and launch new high-demand travel products. - Driving portfolio expansion and category innovation, introducing new itineraries, experiences, and scalable travel products. - Managing vendor onboarding, performance, and relationships to ensure consistent service quality and operational excellence.

Senior Category Manager at Adda247, Apr 2025 - Feb 2026 · 11 mos, Gurugram

Manager - Business Operations at Adda247, May 2024 - Apr 2025 · 1 yr, Gurugram, Haryana, India, - Responsible for P&L of the JAIIB & CAIIB/CA Category – Top-of-the-funnel, customer acquisition and revenue management through various channels – content distribution, B2B collaboration, influencer marketing, etc. - Leading a Strategic low-cost product for JAIIB & CAIIB & CA test prep to penetrate the Online Low-Cost Market - Led Strategic Acquisition of CA Test-Prep Startup. - Designed and launched freemium products like All India Mock Tests & Virtual Library, resulting in the acquisition of 50k+ learners - Increased YouTube market share by 10.7% of JC category - Coordinated with the Design team to enhance the Product Page and increased the average CTR (click through rate) from 3.6% to 5.2%

Associate Manager at EKAGRATA CA, Aug 2023 - May 2024 · 10 mos, Indore, Madhya Pradesh, India, - Successfully expanded revenue streams, achieving an impressive 50% growth in company earnings. - Pioneered the adoption of the freemium model, resulting in a 10% increase in premium subscribers and the successful onboarding of over 1,000 new users. - Innovated and implemented a revolutionary educational model, leading to a significant enhancement in student engagement and academic success.

Member at AIESEC, Feb 2022 - Jul 2022 · 6 mos, Jodhpur, Rajasthan, India, • Supported the recruitment and onboarding process for international teachers, enhancing the diversity of educational experiences. • Organized cultural immersion activities and workshops to promote cross-cultural understanding among participants. • Established partnerships with local schools, facilitating teacher placements and enriching community engagement. • Contributed to marketing and promotional strategies to raise awareness of AIESEC's initiatives in Jodhpur.

Brand Executive at Hurray Medias, Apr 2021 - Nov 2023 · 2 yrs 8 mos, Chandigarh, India, • Managed social media platforms to enhance brand visibility and engagement. • Oversaw YouTube channel management, optimizing content for audience growth. • Conducted product shoots to create compelling visual content for marketing. • Developed and maintained the agency's website, ensuring a user-friendly experience.

Operations Associate at Unacademy, May 2020 - Jan 2022 · 1 y 8 mo, Bengaluru, - Developed and executed comprehensive product strategies across various categories, including JEE, CA, and NEET, placing a strong emphasis on enhancing ROl, strategic planning, and driving customer acquisition. - Managed and guided a high-performing team of 20 professionals in the realm of Cross Platform Operations, ensuring seamless product operations and promoting collaboration to achieve optimal outcomes. - Cultivated strategic partnerships with influential individuals to boost product visibility and stimulate heightened engagement within specific target markets. - Nurtured enduring relationships with critical stakeholders, including clients, partners, and influencers, to drive mutual success and facilitate long-term collaborations in the field of product management.

Education

Bachelor of Engineering - BE, Computer Science, CHANDIGARH UNIVERSITY

Diploma of Education, Computer Science, Vidarbha Youth Welfare Society's Polytechnic, Badnera

Public links

github: https://github.com/agarwalsatvik