Headline

Building Truva | Ex-Amazon | Ex-Goldman

About

Strategic business leader with a diverse background spanning E-commerce, investment banking, and entrepreneurship. Previously, I founded EasyCups, a D2C brand focused on sustainable menstrual hygiene solutions, and Uchit Khareed, an O2O marketplace. My early career at Goldman Sachs and Amazon honed my analytical and financial acumen. With an MBA from IIM Indore and a passion for building scalable businesses, I remain keen to create more business impact!

Location

Bengaluru

Work experience

Building Truva at Truva, May 2026 - Present · 4 mos, Mumbai

Director - Sales and GTM at Kapture CX, Sep 2025 - Apr 2026 · 8 mos, Mumbai

Director - Founder's Office at Kapture CX, Jul 2024 - Nov 2025 · 1 yr 5 mos, Bengaluru, Leading both Revenue and Platform Operations at KaptureCX, a B2B SaaS platform specializing in CX Automation and GenAI products for enterprises across BFSI, Retail, and Travel. I operate at the intersection of commercial strategy, GenAI product GTM, and delivery scalability—driving both topline growth and operational scale. * Defined and executed GTM for GenAI products including Voice AI/voice agents, Agentic AI orchestrators, and HITL (human-in-the-loop) automation, delivering measurable improvements in resolution time, CSAT, and operational efficiency. * Scaled full-funnel revenue operations—from lead generation and inside sales to customer success, onboarding, and retention—driving consistent ARR growth. * Rolled out GenAI capabilities in SaaS workflows such as ticket summarization, AI-powered agent assistance, and conversational AI—improving platform adoption and stickiness. * Built a predictable pipeline and upsell motions in the post-sale phase, strengthening retention and account expansion in high-value enterprise accounts. * Drove pricing strategy overhaul and packaging alignment + enterprise hybrid GTM models to optimize conversion and LTV. * Mentored cross-functional pods across sales, delivery, and product, creating operational playbooks that supported zero-to-one AI product launches

Founder at Uchit Khareed, Apr 2023 - Jun 2024 · 1 yr 3 mos, Bengaluru, Karnataka, India, Electronics Marketplace | O2O Commerce | Seed-Stage Startup Co-founded Uchit Khareed, an O2O electronics marketplace built to streamline discovery, pricing, and fulfillment across fragmented local distributors and semi-urban demand. Scaled the company from concept to execution with full ownership of GTMP (Go-to-Market Plan), Platform Operations, Sales Motion, and Supply Chain Infrastructure, while leading pre-seed capital raise and founder-led fundraising. -Zero to One Execution: Spearheaded all phases of business-building — from market research and prototyping to supplier acquisition, pricing design, and local delivery frameworks. -Seed Fundraise & Investor Ops: Raised pre-seed capital from early-stage investors; led cap table structuring, investor relations, and capital allocation strategy. -Sales-Led GTM: Developed a high-touch sales and ops GTM motion leveraging ground teams, retail activations, and trust-building tactics to onboard hyperlocal retailers. -Platform Ops & Post-Sales Delivery: Built a lightweight platform enabling real-time inventory sync, reconciliation, and delivery tracking. Created scalable delivery models by integrating local logistics providers for last-mile reach. -Revenue Operations & Pricing Strategy: Owned pricing, vendor margins, bundling strategy, and promotions to improve gross margins while maintaining competitiveness and affordability. -Commercial & Fulfillment Strategy: Designed an end-to-end model combining category curation, partner SLAs, RTO reduction, and supply chain control—setting up warehousing and logistics from scratch. -Customer Success & Retention: Designed simple, local-language post-sales workflows, returns/replacements SOPs, and embedded NPS tracking to drive repeat behavior and reduce churn.

Vendor Management at Amazon, Sep 2022 - Jul 2023 · 11 mos, London, England, United Kingdom, -Cross-functional Leadership: Worked across supply chain planning, tech, city ops, and product teams to roll out platform-driven logistics models tailored for scale, speed, and cost-efficiency. -Tech-Enabled Field Ops: Implemented mobile-based tracking, digital compliance, and driver-routing tools for data-driven operations, SLA governance, and daily performance optimization.

Last-Mile & Hyperlocal Ops | Amazon Fresh | Speed Programs | India Fulfillment Strategy at Amazon, Dec 2021 - Sep 2022 · 10 mos, Bangalore Urban, Karnataka, India, I led strategic and executional roles across last-mile logistics, ultrafast delivery design, and city-level operations — shaping the foundational infrastructure that now powers India’s quick commerce ecosystem. -Launched & Scaled Amazon Fresh in Urban Zones: Played a core role in launching Amazon Fresh’s last-mile and fulfillment strategy in key metros — including inventory placement, micro-fulfillment mapping, and category-specific delivery workflows for perishable and daily-use items. -Speed Program Execution: Designed and implemented India-specific Speed Programs to enable 2-hour to same-day delivery, driving key innovations in hub-spoke modeling, route planning, and delivery window optimization. -Selection Curation & Inventory Placement Strategy: Partnered with category, SC, and planning teams to build local selection curation frameworks and optimized inventory placement logic at zone-level, enabling faster pick-pack-ship cycles and improved fill rates in high-density pin codes.

Amazon Future Builders Program at Amazon, Jun 2021 - Nov 2021 · 6 mos, Kolkata, West Bengal, India, -Regional Ops Head – North-East India: Oversaw last-mile and delivery ops across a high-complexity, multi-state region managing 600,000+ packages/day, spanning cities, towns, and hard-to-reach zones. Owned city-level P&Ls, staffing, governance, and delivery partner network scale-up. -Dark Store & Hub Strategy: Contributed to early dark store blueprinting for metro and Tier 2 rollout, enabling faster turnarounds for perishable categories and daily-use SKUs — improving delivery TAT and customer satisfaction scores. -Built Scalable Delivery Partner Ecosystem: Led the onboarding and training model for last-mile partners and 3P fleet providers, enabling sustainable scale, service standardization, and geographic expansion into underserved zones.

Founder & Business Head at Easycups, Nov 2020 - Jan 2022 · 1 yr 3 mos, India, Founded and scaled EasyCups, a consumer D2C brand, from concept to launch — owning everything from product R&D to digital marketing, supply chain ops, and omni-channel distribution. This experience honed my ability to operate in chaos, make fast, data-backed bets, and build across zero-to-one journeys. -Built from Scratch: Led product development, sourcing, pricing, packaging, and brand positioning from the ground up — translating a market insight into a tangible, scalable product with clear customer resonance. -Founder-Led GTM & Commercial Strategy: Designed and executed go-to-market, including D2C site, marketplaces (Amazon/Flipkart), and offline pilots. Owned pricing strategy, customer feedback loops, and growth experiments. -Full P&L Leadership: Managed all aspects of business economics including unit economics, margins, inventory flow, and CAC payback — driving a capital-efficient, bootstrapped growth path. -Supply Chain & Ops: Established sourcing and warehousing models, optimized inventory rotation, and set up third-party logistics and last-mile delivery partners for direct-to-consumer fulfillment. -Digital-First Brand Marketing: Built growth channels via performance marketing, content, UGC, and repeat customer programs. Instrumental in building a loyal customer base with strong NPS and retention. -Cross-Functional Ownership: Acted as CEO-COO-CMO rolled into one, managing product, operations, marketing, and partner/vendor relationships

Education

PGDM, General Management, Indian Institute of Management, Indore

CT 1, 3,7,8, Mathematics and Statistics, Institute and Faculty of Actuaries