Work experience
Senior Product Designer at Porter, Jun 2026 - Present · 2 mo, Bengaluru, Same as before
Growth And Strategy at Vipanchika - The House of Celebrations, Nov 2025 - May 2026 · 6 mo, Thrissur, Led the end-to-end planning, launch, and operations of a premium convention centre, building the business from the ground up across strategy, operations, customer experience, and digital transformation. Key responsibilities and achievements: * Planned and executed the launch strategy for a multi-venue convention centre, including pricing, packages, positioning, and go-to-market initiatives. * Designed and optimized customer journeys across enquiry, booking, event execution, and post-event support to improve customer satisfaction and operational efficiency. * Built operational processes and SOPs for event management, vendor coordination, facility operations, and staff workflows. * Implemented digital systems for bookings, invoicing, CRM, and business operations using tools such as Zoho Bookings and Zoho Books. * Developed revenue strategies including dynamic pricing, bundled event packages, and value-added services to improve profitability. * Worked closely with architects, contractors, decorators, caterers, and other stakeholders throughout construction, renovation, and operational setup. * Led marketing initiatives across digital platforms, partnerships, and local outreach to establish the brand and generate early bookings. * Managed budgeting, vendor negotiations, procurement, and day-to-day business operations while ensuring high service quality for weddings, corporate events, and social functions. * Continuously identified opportunities to expand the business into adjacent offerings such as catering, food products, and event-related services.
Senior Product Designer at Porter, May 2024 - Oct 2025 · 1 yr 6 mos, Bengaluru, Karnataka, India
Product Designer at bigbasket.com, Jun 2021 - May 2024 · 3 yrs, Bengaluru, Karnataka, India
Broadcast Engineer at Al Arabiya News Channel, Mar 2016 - Mar 2021 · 5 yrs 1 mo, Dubai, United Arab Emirates, - Set up an outdoor studio for coverage of the 2016 American election with technologies such as SpyderCam, Vizrt and stype - Responding to outage calls from Operations team and troubleshoot / resolve technical issues related to radio transmission or reception - Performing periodic maintenance procedures such as system health check and proactive system restarts
Newsroom Assistant at Al Arabiya News Channel, Feb 2015 - Mar 2016 · 1 yr 2 mos, Dubai, United Arab Emirates, Coordinate and dispatch reporters, cameramen, and other studio team members to execute news coverage Work directly with news producers and technical directors for newscast production, including studio lighting, cameras and audio control Make quick decisions and react proactively to breaking news to provide smooth workflow Assisted in studio floor operations, cueing, cameras, light operations, and audio engineering
Profile highlights
The best product I’ve worked on…: Content management system, rewards program
what i've built with AI: Event management system
I'm the person in every team who…: Set the process right, keep the team motivated and ensure everyone collaborates
What's hard for others but easy for me…: Simplifying complex systems and designing experiences that scale for millions of users.
My hot take about working with AI is…: Support
My biggest achievement in college was…: First indian to get an acoustic engineering degree
My proudest non-work achievement: Family
The last shipped feature I'm proudest of…: Accept screen, which helped millions of partners in their daily life and gave a business impact as well.
The role I'd take a 20% pay cut for: Where I feel growth would be there.
