Headline

Building Thriya || Governed Execution for the AI-Native Enterprise | AI × GTM × Strategy

About

I’m interested in one question: What happens when AI doesn’t just know things — but earns judgement? Most organisations don't have an execution problem because people aren't working. They have an execution problem because complex outcomes depend on too many people, organisations, decisions, commitments and systems — without a continuously observable view of what is actually happening. That is the problem I'm working on at Thriya AI. As Head of Marketing, I'm helping build and communicate a new category around Governed Execution — the layer that makes execution risk continuously observable while preserving the boundaries between stakeholders. Thriya brings together the live state of an outcome: plans, evidence, commitments, approvals, risks, decisions, actions and results.But it doesn't assume that everyone should see everything. Each participant gets the context, evidence and actions relevant to their role. This becomes increasingly important as execution evolves from humans working with humans to humans and AI agents working together. The question is no longer simply: "Where is the project?" It becomes: → What was promised? → What is actually happening? → Where is execution risk increasing? → What evidence supports the current position? → Who needs to act? → What should each stakeholder be able to see? My focus is on turning this idea into a clear market category, a compelling narrative and a scalable go-to-market motion. I work across: Category Building | GTM Strategy | Positioning | Demand Generation | Strategic Partnerships | B2B Technology | AI + Human Workflows The larger belief: The future of execution isn't about making everything visible to everyone. It's about making the right things observable to the right people — at the right time — with the evidence to act. That is Governed Execution. My background across B2B SaaS, sales, GTM, partnerships and revenue-led growth shapes how I approach marketing.. At Thriya, I'm focused on helping turn a powerful technical thesis into a category, a narrative, a community and ultimately a business. AI × Intelligence × Judgment × GTM That's the space I'm building in. Beyond revenue generation, I build my own AI-native sales tooling — including a signal-intelligence outbound prototype (Aperture) and a sales forecasting dashboard — applying the same builder mindset to my own process that I bring to enterprise accounts. Portfolio: https://sajinmanagement.lovable.app/ Outside work, I enjoy music, travel content creation, football enthusiast and mentoring early professionals navigating their careers.

Location

Bengaluru

AI stack

claude

grok

lovable

n8n

notion

perplexity

Work experience

Head of Marketing at ThriyaAI, Sep 2026 - Present · 2 mos, London Area, United Kingdom, ''Make Execution Provable'' Building the market narrative and go-to-market foundation for ThriyaAI — a governed execution platform for complex, multi-stakeholder outcomes. At Thriya, we are building around a simple but increasingly important problem: How do organisations make execution risk continuously observable when humans, organisations and AI agents are working together — without exposing everything to everyone? My focus includes: • Category Building — shaping and articulating the concept of Governed Execution as an emerging category across complex, multi-stakeholder environments. • Positioning & Messaging — translating Thriya's technology into a clear market narrative around execution risk, observability, evidence and governed coordination. • Go-to-Market Strategy — developing the GTM foundation across ICP definition, market segmentation, messaging, demand creation and commercial strategy. • Market Development — identifying high-value use cases across areas such as property development, AI governance, public investment, funding and assurance. • Thought Leadership — developing the ideas, narratives and conversations that establish Thriya's perspective on the future of governed execution. • Human + AI Execution — exploring how organisations can coordinate people and AI agents while maintaining appropriate visibility, accountability, evidence and control. The goal is bigger than marketing a product. It is to build a category around how complex outcomes are governed and observed in an increasingly AI-enabled world.

Community Member at IndoSales, Aug 2025 - Present · 1 yr 3 mos, India's Largest Sales Community for SDR's, AE's and VP of Sales (7000+ active members and upwards) - We share insights,ask questions,conduct sessions and share job opportunities and referrals

Team Leader - Sales (APAC) at OpenCV, Jan 2025 - Aug 2026 · 1 yr 8 mos, Bengaluru, Karnataka, India · Hybrid, "Promoted to Sales Leader — recognized for driving $2M Business impact as the organization's primary system revenue builder." • Closed $255K+ in SaaS revenue across APAC through high-ticket, consultative sales ($15K–$25K deals) • Leveraged sales intelligence platforms and behavioral insights to personalize outreach, increasing conversion rates by 32% • Owned full-cycle sales from discovery to close, focusing on buyer intent, pain mapping, and decision psychology • Built and led a 3-12 member sales team with over 500+hrs of training while implementing structured playbooks for scalable, repeatable pipeline growth in GTM Strategy and Execution. • Improved pipeline velocity through data-driven follow-ups and engagement timing strategies and metrics. • Experimented with persona-driven messaging frameworks to adapt outreach based on buyer communication styles and decision-making patterns Career Milestone Unlocked : - Sales Elite Award - $200,000 - BlockBuster Award - $24648 - (MVP) Highest Revenue Achieved For the Organisation by Any SalesTycoon To Date with Averaged 131-133% across 2025 Sales Run Ratio Attainment to Expected Target Achievement. ( Includes Supported Accounts Base of Qualcomm, Nvidia, CRIS [Indian Railways], Intuitivo, MasterCard ) Includes Closed Massive Deals: 1. GNS Building (Australia Consulting B2B Project - $22,000) 2. Tuwaiq Academy( Saudi Arabia) - $24648 3. Universitas Negeri Semarang ( Indonesia) - $14,999 - Overall Revenue $255,342 Generated Till Date in My Portfolio

Senior Strategy Manager at OpenCV, Jan 2024 - Dec 2024 · 1 yr, Bengaluru, Karnataka, India · Hybrid, - Enhanced customer success, improving certification completion by 22% and maintaining 85%+ active learner engagement. - Built and maintained 3–4× qualified pipeline coverage to improve forecast predictability. - Maintained 100%+ sales run-rate attainment through proactive pipeline reviews and forecast management. Q1 2024 - 100% Quota Attainment ( Includes Bucher Emhart Glass - Germany - $3600 ) Q2 2024 - 89% Quota Attainment Q3 2024 - 112% Quota Attainment ( Includes John Deere and Bank of America ) Q4 2024 - 98% Quota Attainment - Averaged 99.75% across 2024 Sales Run Ratio Attainment to Expected Target Achievement

Senior Consultant at Newton School, Jul 2022 - Jul 2023 · 1 yr 1 mo, High-velocity inbound conversion in premium EdTech programs • Surpassed monthly targets by 15% while managing high-volume sales environment, driving revenue growth • Elevated qualification quality by 25% through structured discovery, optimizing lead assessment process • Generated 35% conversion rate on high-intent inbound leads, enhancing sales pipeline effectiveness

Senior Learning Consultant at Great Learning, Nov 2021 - Jul 2022 · 9 mos, Bengaluru, Karnataka, India, "Promoted to Senior Learning Consultant in recognition to sales excellence" Generated Revenue of 3CR with over 100 units Worked in the Division of - Artificial Intelligence and Machine Learning - Data Science and Business Analytics - Consulting Working Professionals to enhance their skillsets based on Present Industry Technology and match Relevant Requirements for Career Development and Growth. - Maintaining MIS Reports and Engaging with Clients for giving Optimal Learning Outcome with the motive of Generating Revenue

Learning Consultant at Great Learning, Dec 2020 - Oct 2021 · 11 mos, Bangalore Urban, Karnataka, India

Education

Executive Program, Management Sciences and Quantitative Methods, Indian Institute of Management Bangalore

Introduction to MEDDIC, Sales Strategy, MEDDIC Academy

Public links

sajinmanagement.lovable.app: https://sajinmanagement.lovable.app/