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Sagnik Jaaiswal

Marketing & Growth Leader | Healthcare, Mental Health, Pharma & Real Estate | ₹6Cr+/Month P&L | Ex-Omnicom | Apple, Mercedes-Benz, Novartis, Southwest Airlines, Viatris | US/EU/SEA/APAC

Bengaluru East

About Sagnik

Tru Dwellings
Nov 202511 mosPresent

Bengaluru East, Karnataka, India

Leading end-to-end marketing strategy, digital performance, and brand direction for TRU Aquapolis, a premium residential project (₹2.5Cr average ticket) in Bengaluru's Whitefield–Varthur corridor targeting HNI and IT-corridor professionals. - Directed strategic marketing investments across performance marketing, brand, media, PR, events, and agency ecosystems to maximize business growth and ROI. - Run a performance funnel generating 800–1,000 monthly leads at ~₹2,000 CPL with a blended CAC of ~1.1–1.3% of ASP. - Lead cross-functional Marketing and Pre-Sales teams while managing strategic relationships with creative agencies, media partners, channel partners, and external vendors to drive brand growth, lead generation, operational excellence, and revenue performance. - Built real-time performance dashboards (GA4 / Google Data Studio) consolidating CPL, CAC, and channel-wise ROI for daily decision-making. - Use AI tools to accelerate campaign reporting and market analysis.
Omnicom Media
Aug 20241 yr 4 mosNov 2025

Bengaluru, Karnataka, India · Hybrid

Promoted from Project Manager - Digital Marketing within 10 months, taking senior ownership of a global account portfolio spanning Apple, Mercedes-Benz, Novartis, and Southwest Airlines. - Led a 32-member cross-functional marketing team (performance, content, creative, analytics) delivering campaigns across the US, EU, and SEA markets. - Directed delivery oversight for a combined $20M portfolio of client marketing programs spanning technology, automotive, pharmaceutical, and aviation accounts. - Served as senior client-facing lead, coordinating between creative, media, and analytics teams and client marketing stakeholders across time zones. - Owned campaign governance, budget tracking, and cross-market resource allocation across four global accounts simultaneously.
Omnicom Media
Oct 202311 mosAug 2024

Bengaluru, Karnataka, India · Hybrid

At the DDB + TBWA network inside Omnicom, I ran campaigns for global brands across markets most Indian marketers never get to touch. Automotive in the US. Healthcare in Europe. Real estate across Southeast Asia. Technology globally. What running campaigns across USA, EU, and SEA teaches you that a domestic brief never can: cultural intelligence is a performance lever. The same message, in the wrong market, in the wrong tone, can destroy a campaign that should have worked. I learned to build fast, test faster, and kill what isn't working before it costs too much.
Skepper Creative Agency
Jan 202310 mosOct 2023

Bangalore & Mumbai, India | Dubai, United Arab Emirates

The campaign I'm most proud of didn't have a single product ad. Not one. We were tasked with driving sales for a global pharmaceutical brand's OTC product in Spain — a market where government regulations blocked every direct advertising route available to us. Most agencies would have pushed back. We built something different instead. A community. For the people who actually needed what the product offered — not for the product itself. We earned their trust first. The sales followed. That campaign won two international awards at the RX Club, New York. Two consecutive years. The lesson it taught me: when you can't say what you want to say — say something true instead. The audience will do the rest. Beyond that, I built performance-driven growth engines for international clients across Tech and Consumer sectors, running always-on campaigns across YouTube, Instagram, LinkedIn, and global digital channels across USA, EU, and SEA markets.
Skepper Creative Agency
Jun 20211 yr 8 mosJan 2023

Bangalore, India & Dubai, United Arab Emirates

Skepper is an award-winning advertising agency that helps brands to solve problems via creative solutions. We have been inspiring clients and people for over a decade, and are passionate about what we do. We work with global brands and promising start-ups as well to create a winning strategy with our experience and expertise in the industry. ARK brings the best digital marketing services aligning them to their brand mission. As the single access point for all digital marketing needs, we believe in everything digital, and everything marketing. As a one-stop solution to generating quality leads, improving conversions, growing sales, and much more, we elevate brands above the existing competition. Our digital marketing services and solutions effectively let you connect with your audience. Leveraging our expertise in this space, we connect brand stories through cutting-edge technology and crisp content. We are here to grow the value of brands and their businesses with the best digital marketing practices. What I Do:- 🌟 Consult - Communicate - Create For Brands 🌟 Digital Audit For Brands 🌟 Curate Digital Strategy and Approach 🌟 Media Planning & Buying 🌟 Curate MarTech Strategy 🌟 High Performing Campaign Design 🌟 Online Paid Ads (ROAS) 🌟 Content Marketing For Brands 🌟 Industry Covered Medical, IT. FMCG, Travel, Design & Architecture etc 🌟 Growth Marketing Strategy & Planning 🌟 Building Skepper 🌟 Content Curation and Promotion 🌟 Social Media Marketing 🌟 Search Engine Optimisation 🌟 Google Ads 🌟 Lead Mid-Size Team Building brands through 360° Creative solution! With nine years of expertise and an award-winning creative problem-solver, Skepper Creative Agency caters to all your marketing needs.
Visual Net Pvt Ltd
Feb 20192 yrs 2 mosMar 2021

Greater Bengaluru Area

Built digital content ecosystems that grew brand reach and multi-channel distribution for B2B clients.
HCG Foundation
Feb 20172 yrs 1 moFeb 2019

Bengaluru, Karnataka, India

Drove patient acquisition for HCG Hospital, Bengaluru through local digital campaigns and creator partnerships. Managed digital marketing and patient acquisition for one of India's largest oncology hospital networks. Healthcare marketing is a different discipline — the audience is anxious, not aspirational. The messaging has to be precise, not clever. The trust bar is higher than any other category. Ran campaigns across Google and Meta targeting patients and caregivers at various stages of the treatment journey. Improved lead quality through audience segmentation, message matching, and landing page redesigns that reduced friction for people already under stress. The empathy-first approach to conversion I developed here has stayed with me across every category since.
Apr 20124 yApr 2016

Kolkata

What's hard for others but easy for me…

Juggling multiple global stakeholders across time zones without losing momentum, ran Apple, Mercedes-Benz, Novartis, Southwest at once.

My hot take about working with AI is…

Most people use AI to save time. I use it to think better, a sparring partner that pressure-tests decisions before I commit budget to them.

My proudest non-work achievement

Helping financially challenged single mothers from rural areas build businesses and become financially independent.

The hardest problem I've personally solved...

Toughest problem: grew a Spanish OTC pharma brand under strict ad restrictions by building a parent-only community instead of ads,€0 to €0.3M, 2x RX Club Awards

Sagnik’s AI Stack

claude
claude
elevenlabs
elevenlabs
gemini
gemini
lovable
lovable
meta
meta

Education

XLRI Jamshedpur

XLRI Entrepreneurship Programme | Building Scalable Ventures & High-Growth Business Models, Entrepreneurship/Entrepreneurial Studies

XLRI Jamshedpur

20251 yr2026
Web Marketing Academy

Certificate, Digital Marketing

Web Marketing Academy

20181 yr2019

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Headline

Marketing & Growth Leader | Healthcare, Mental Health, Pharma & Real Estate | ₹6Cr+/Month P&L | Ex-Omnicom | Apple, Mercedes-Benz, Novartis, Southwest Airlines, Viatris | US/EU/SEA/APAC

About

I build and scale marketing functions that turn budget into measurable revenue — across global brand portfolios, regulated industries, and high-ticket consumer categories. At Omnicom Media Group, I led a 32-member cross-functional team delivering a combined $20M in marketing programs for Apple, Mercedes-Benz, Novartis, and Southwest Airlines across the US, EU, and SEA, taking on senior ownership of the account portfolio within 10 months. Earlier, at Skepper Creative Agency, I built EUR 0.3M in revenue from zero for a global pharma brand's OTC product in Spain, navigating strict government advertising restrictions — work recognized with 2x RX Club Awards (USA). Today, I own end-to-end marketing strategy and a ₹6Cr+/month P&L for TRU Aquapolis, a flagship residential project in Bengaluru, running a performance engine at ~₹2,000 CPL and a blended CAC of 1.1-1.3% against a ₹2.5Cr average ticket. Across sectors, my throughline is the same: full-funnel demand generation, brand architecture, CRM-led sales enablement, and large cross-functional team leadership, backed by real-time reporting (GA4, Google Data Studio) connecting marketing activity directly to revenue. Recognized as CX Strategic Leader of the Year 2026 (Smart CX Summit & Awards) and Marketing Leader of the Year 2025 (India Power CX Summit). Always open to conversations with fellow marketing leaders on demand generation, P&L-driven marketing, and building teams that scale across markets.

Location

Bengaluru East

AI stack

claude

elevenlabs

gemini

lovable

meta

Work experience

Deputy General Manager Marketing at Tru Dwellings, Nov 2025 - Present · 11 mos, Bengaluru East, Karnataka, India, Leading end-to-end marketing strategy, digital performance, and brand direction for TRU Aquapolis, a premium residential project (₹2.5Cr average ticket) in Bengaluru's Whitefield–Varthur corridor targeting HNI and IT-corridor professionals. - Directed strategic marketing investments across performance marketing, brand, media, PR, events, and agency ecosystems to maximize business growth and ROI. - Run a performance funnel generating 800–1,000 monthly leads at ~₹2,000 CPL with a blended CAC of ~1.1–1.3% of ASP. - Lead cross-functional Marketing and Pre-Sales teams while managing strategic relationships with creative agencies, media partners, channel partners, and external vendors to drive brand growth, lead generation, operational excellence, and revenue performance. - Built real-time performance dashboards (GA4 / Google Data Studio) consolidating CPL, CAC, and channel-wise ROI for daily decision-making. - Use AI tools to accelerate campaign reporting and market analysis.

Group Head - Marketing at Omnicom Media, Aug 2024 - Nov 2025 · 1 yr 4 mos, Bengaluru, Karnataka, India · Hybrid, Promoted from Project Manager - Digital Marketing within 10 months, taking senior ownership of a global account portfolio spanning Apple, Mercedes-Benz, Novartis, and Southwest Airlines. - Led a 32-member cross-functional marketing team (performance, content, creative, analytics) delivering campaigns across the US, EU, and SEA markets. - Directed delivery oversight for a combined $20M portfolio of client marketing programs spanning technology, automotive, pharmaceutical, and aviation accounts. - Served as senior client-facing lead, coordinating between creative, media, and analytics teams and client marketing stakeholders across time zones. - Owned campaign governance, budget tracking, and cross-market resource allocation across four global accounts simultaneously.

Project Manager - Digital Marketing at Omnicom Media, Oct 2023 - Aug 2024 · 11 mos, Bengaluru, Karnataka, India · Hybrid, At the DDB + TBWA network inside Omnicom, I ran campaigns for global brands across markets most Indian marketers never get to touch. Automotive in the US. Healthcare in Europe. Real estate across Southeast Asia. Technology globally. What running campaigns across USA, EU, and SEA teaches you that a domestic brief never can: cultural intelligence is a performance lever. The same message, in the wrong market, in the wrong tone, can destroy a campaign that should have worked. I learned to build fast, test faster, and kill what isn't working before it costs too much.

Head Of Digital Marketing & Business Development at Skepper Creative Agency, Jan 2023 - Oct 2023 · 10 mos, Bangalore & Mumbai, India | Dubai, United Arab Emirates, The campaign I'm most proud of didn't have a single product ad. Not one. We were tasked with driving sales for a global pharmaceutical brand's OTC product in Spain — a market where government regulations blocked every direct advertising route available to us. Most agencies would have pushed back. We built something different instead. A community. For the people who actually needed what the product offered — not for the product itself. We earned their trust first. The sales followed. That campaign won two international awards at the RX Club, New York. Two consecutive years. The lesson it taught me: when you can't say what you want to say — say something true instead. The audience will do the rest. Beyond that, I built performance-driven growth engines for international clients across Tech and Consumer sectors, running always-on campaigns across YouTube, Instagram, LinkedIn, and global digital channels across USA, EU, and SEA markets.

Director - Social Media Marketing at Skepper Creative Agency, Jun 2021 - Jan 2023 · 1 yr 8 mos, Bangalore, India & Dubai, United Arab Emirates, Skepper is an award-winning advertising agency that helps brands to solve problems via creative solutions. We have been inspiring clients and people for over a decade, and are passionate about what we do. We work with global brands and promising start-ups as well to create a winning strategy with our experience and expertise in the industry. ARK brings the best digital marketing services aligning them to their brand mission. As the single access point for all digital marketing needs, we believe in everything digital, and everything marketing. As a one-stop solution to generating quality leads, improving conversions, growing sales, and much more, we elevate brands above the existing competition. Our digital marketing services and solutions effectively let you connect with your audience. Leveraging our expertise in this space, we connect brand stories through cutting-edge technology and crisp content. We are here to grow the value of brands and their businesses with the best digital marketing practices. What I Do:- 🌟 Consult - Communicate - Create For Brands 🌟 Digital Audit For Brands 🌟 Curate Digital Strategy and Approach 🌟 Media Planning & Buying 🌟 Curate MarTech Strategy 🌟 High Performing Campaign Design 🌟 Online Paid Ads (ROAS) 🌟 Content Marketing For Brands 🌟 Industry Covered Medical, IT. FMCG, Travel, Design & Architecture etc 🌟 Growth Marketing Strategy & Planning 🌟 Building Skepper 🌟 Content Curation and Promotion 🌟 Social Media Marketing 🌟 Search Engine Optimisation 🌟 Google Ads 🌟 Lead Mid-Size Team Building brands through 360° Creative solution! With nine years of expertise and an award-winning creative problem-solver, Skepper Creative Agency caters to all your marketing needs.

Digital Marketing Manager at Visual Net Pvt Ltd, Feb 2019 - Mar 2021 · 2 yrs 2 mos, Greater Bengaluru Area, Built digital content ecosystems that grew brand reach and multi-channel distribution for B2B clients.

Digital Marketing Executive at HCG Foundation, Feb 2017 - Feb 2019 · 2 yrs 1 mo, Bengaluru, Karnataka, India, Drove patient acquisition for HCG Hospital, Bengaluru through local digital campaigns and creator partnerships. Managed digital marketing and patient acquisition for one of India's largest oncology hospital networks. Healthcare marketing is a different discipline — the audience is anxious, not aspirational. The messaging has to be precise, not clever. The trust bar is higher than any other category. Ran campaigns across Google and Meta targeting patients and caregivers at various stages of the treatment journey. Improved lead quality through audience segmentation, message matching, and landing page redesigns that reduced friction for people already under stress. The empathy-first approach to conversion I developed here has stayed with me across every category since.

Digital Marketing Manager at CISADesign Pvt Ltd, Apr 2012 - Apr 2016 · 4 y, Kolkata

Education

XLRI Entrepreneurship Programme | Building Scalable Ventures & High-Growth Business Models, Entrepreneurship/Entrepreneurial Studies, XLRI Jamshedpur

Certificate, Digital Marketing, Web Marketing Academy

Profile highlights

What's hard for others but easy for me…: Juggling multiple global stakeholders across time zones without losing momentum, ran Apple, Mercedes-Benz, Novartis, Southwest at once.

My hot take about working with AI is…: Most people use AI to save time. I use it to think better, a sparring partner that pressure-tests decisions before I commit budget to them.

My proudest non-work achievement: Helping financially challenged single mothers from rural areas build businesses and become financially independent.

The hardest problem I've personally solved...: Toughest problem: grew a Spanish OTC pharma brand under strict ad restrictions by building a parent-only community instead of ads,€0 to €0.3M, 2x RX Club Awards