Headline

Entrepreneur | Investor | Mentor | Author

About

With over 25 years experience in the business of International Sourcing, Retail Ops & Merchandising, Business Consulting, Digital Transformation of large enterprises and Brand Marketing I have the ability to deliver profit oriented results in a short span of time. Being in leadership roles for the last 20 years, I have started businesses from the scratch, led winning Global teams and built succesful businesses in Tech, Hospitality and Consumer space. My varied experience from sourcing products internationally to setting up retail businesses in rural India to consulting the worlds biggest Fashion & Lifestyle brands on Tech transformation and finally driving the digital and direct to consumer strategy for India's largest FMCG company, enables me to have a unique perspective unbound by traditional thought and ways of working. Currently, on my own, I have interests in Hospitality, Real State, Technology and Consumer businesses. I continue to write and my second book got punlished this year. Enjoying the responsibility and the freedom, above all else :)

Location

Karnataka

Work experience

Founder at Rumi Fine Fragrances, Mar 2026 - Present · 7 mos, Bengaluru, Karnataka, India

Co-Founder at SimplexMLM, Jun 2022 - Present · 4 yrs 4 mos, Bengaluru, Karnataka, India, Helping Fashion Organisations in their Digital Transformation journey

Partner at Aahang Hospitality Pvt. Ltd. (Rumi - the spirit of Awadh), Jun 2022 - Present · 4 yrs 4 mos, Bengaluru, Karnataka, India, Rumi is a chain of fine dine restaurants for Awadhi Cuisine in Indiranagar, Kasturi Nagar and Hennur Bangalore. My role is to make Rumi a brand which is loved for its amazing Lucknowi food, culture and hospitality.

Head Digital and Direct to Consumer Strategy at ITC Limited, May 2021 - Jun 2022 · 1 yr 2 mos, Bengaluru, Karnataka, India, With the growth in the area of Direct to Consumer business for ITC brands, I have the mandate to evolve the various touch points where the consumers experience our brands, directly. I will be responsible for growing the ITC E Commerce business, transforming the Brand Activation function so we are more phygital, devising and deploying marketing communication to the right target audience efficiently, leveraging fixed and fluid moments for marketing across social channels and so on. The job requires me to own all the brand and business KPIs - Awareness, Sales, RoAS, Growth of Markets and Consumers as well as Profitability.

Head of Program Data and Digital Strategy at ITC Limited, Jul 2017 - May 2021 · 3 yrs 11 mos, Bangalore, ITC Data and Digital is a strategic program to drive consumer engagement utilizing best in class social and data driven marketing technologies. To leverage data and engaging content as a key differentiators for ITC brands for gaining consumer preference, enhancing market share and impacting profitability are the fundamental tenets of the program. My mandate includes technology and vendor selection, setting up the process, hiring the team - basically setting up the entire capability from the scratch and then deliver revenue and profit goals for ITC brands. In short, I am responsible for the Digital Transformation of marketing function at ITC group.

Vice President and Global Practice head at ITC Infotech, Jul 2010 - Jun 2017 · 7 yrs, Bangalore, I set up the business consulting practice for Fashion Retail PLM from the scratch in 2010 and ultimately had the world's largest pool of consultants from various nationalities serving large MNCs at multiple global locations. The consulting practice gave several cutting edge solutions to the Fashion PLM industry and became a brand to reckon with in the process. Starting from just a couple of million USD, the fashion PLM business grew more than 10 times its original size contributing very healthy margins to company's bottom line.