Headline

PocketFM | XLRI | DTU (DCE) | Growth, GTM & Category Management

About

Business leader with 8+ years’ experience scaling businesses across media-tech, e-commerce, & FMCG. Well versed in category and growth strategy, GTM, and new-market entry. Currently leading EU commissioning @PocketFM. Track record of 0→1 builds, AI-led efficiency gains, and leading global cross-cultural teams.

Location

Greater Bengaluru Area

AI stack

anthropic apis

claude code

codex

elevenlabs

gemini

grok

Work experience

Director, Content & Commissioning | Strategy, GTM, & Market Expansion at Pocket FM, Jun 2025 - Present · 1 yr 4 mos, Bengaluru, Karnataka, India

Director, Category – UK Content | P&L, Growth & Monetization at Pocket FM, Apr 2024 - Jun 2025 · 1 yr 3 mos, Bengaluru, Karnataka, India, Leading category strategy & customer engagement for UK market

Category Head – White Teak | Category Strategy & Growth at Asian Paints, Jun 2023 - Mar 2024 · 10 mos, Mumbai, Maharashtra, India, Headed the lighting category (The White Teak Company) within the Strategy & New Businesses vertical

Category Manager at Tata 1mg, Apr 2022 - May 2023 · 1 y 1 mo, Gurugram, Haryana, India, Handled retail, personal care, foods, and nutrition categories at 1mg

Senior Area Manager at Asian Paints, Apr 2021 - Apr 2022 · 1 yr 1 mo, Chandigarh, India

Area Manager at Asian Paints, Jul 2019 - Mar 2021 · 1 yr 9 mos, Chandigarh, Chandigarh, India, Handled sales and operations for Asian Paints in tricity, rupnagar, patiala, and nearby districts

Area Business Manager at Samsung Electronics, May 2018 - Jun 2019 · 1 y 1 mo, Greater Allahabad Area, Handled the entire mobile biz, including primaries and secondaries in and around the Varanasi + Gorakhpur region.

Education

PGDM (BM), Business Management, XLRI Jamshedpur

Bachelor of Technology (B.Tech.), Electrical and Electronics Engineering, Delhi College of Engineering