Headline

Doer | Online Business - D2C, Ecommerce & Quickcommerce

About

Hands-on business leader with 15+ years of experience across high-growth D2C, E-Commerce, Q-Commerce, and FMCG brands. Proven track record in full P&L ownership - top-line scaling, category launches, and GTM strategy. Leading cross-functional teams in growth, revenue, tech, brands & product, and operations. Experience spans startup 0 → 1 (Small Teams, High Output), hyper-online-growth, and brand turnaround. Experience: D2C, Quick Commerce, E-commerce, Brand & Channel Marketing & Business P&L

Location

Bengaluru

Work experience

Doer at Everkind Consumers, Jul 2026 - Present · 2 mos, Bengaluru, Karnataka, India, 500 things to think, do and create.

Business Head at Bold Care, Oct 2023 - Feb 2026 · 2 yrs 5 mos, Mumbai, Maharashtra, India, India’s No. 1 Digital-First Sexual Health Consumer Brand for Men & India's 1st Phase-level brand for Women - Full P&L (Top line / Bottom line, NPD, Growth - D2C, Quick-commerce & E-commerce, Hiring & Business responsibility across organisation) - Brand Building through meaningful storytelling & groundbreaking campaigns - Responsible for Brand positioning and tone of voice & consistency across all touch points. Achievements: - Developed new revenue channels, D2C & GTM for new brands/categories - adding 2X more topline contribution on Bold Care - Achieved X% EBITDA growth by streamlining operations and maximising efficiency in marketing spend. - Launched Bold Care' Women's Brand (www.trybloom.in) across D2C & Ecomm which contributed to 14% of the company’s total revenue within first quarter. - Increased brand awareness by 85% through influencer collaborations, Ranveer X Johnny Sin Campaign and relevant partnerships Responsibilities: - Budget planning and financial performance related to categories/ product lines, aiming for profitability and sustainable growth. - Responsible for the monthly/quarterly revenue targets and midterm strategy & budget planning. - Brand planning calendar, social/organic, cross-functional activities and planning process, manage timelines - Track key performance metrics & overall business revenue.

VP - Business Strategy & Growth at Think9 Consumer, Oct 2022 - Oct 2023 · 1 yr 1 mo, Mumbai, Maharashtra, India, Think9: House of brands that co-creates and operates Digital-First Brands for Digital-First Consumers in the Fashion, Food, Home and Personal Care space. The job is simple: Solving interesting and large-impact problems across the organisation (Founders office & Overall P&L) Achievements: - Managing a portfolio of 2.4 Cr MRR, ensuring sustained growth and profitability in a review & and strategic capacity - Collaborate with leadership and brand Leads to define clear objectives monthly across revenue, marketing and operation levers in the form of OKRs. - Launched 3 GTMs for Beauty, Food (Staples) & Nutraceutical Categories - Moved 2 brands on Amazon Fulfillment (Cloudtail) and increased Profit Margin by 7% Responsibilities: - Oversee and optimize data analysis and management processes for category business units and marketing functions. - Develop and share observations and insights for each revenue driver to guide strategies across food, fashion, HPC & and BPC. - Track key performance metrics and overall business revenue for 5 brands. Skills: - Adept in collaborative leadership, working efficiently with cross-functional teams such as growth, revenue, product, and operations (Team Management & and nurturing) - Strong analytical skills focusing on data-driven decision-making using metrics such as OKRs. - Excellent business proposal development skills, covering critical areas like pricing, profitability, channels, and ROI. Categories handled: Fashion, FMCG, Beauty, Furniture & Nutraceutical

Associate Marketing Director at Mosaic Wellness, Oct 2021 - Oct 2022 · 1 yr 1 mo, Mumbai, Maharashtra, India · Hybrid, Achievements: - Revenue build-up from 0 to 1.30 Cr Monthly (~3.80 Cr Quarterly) for the consumer business capturing eCommerce revenue levers (Myntra, Amazon, 1MG, Nykaa, PharmEasy, CRED & Flipkart) - Complete Influencer Marketing Strategy/Outreach (Instagram & YouTube) & Execution (Scaling 18%+ MoM) - Collaborated with influencers, generating 5 million+ impressions and contributing 10% of total D2C sales. Responsibilities: - Overseeing product planning and demand management/inventory across e-commerce channels on a monthly basis in order to maintain adequate product levels. - Planning & executing advertisement campaigns, promotional activities, improving ACOS, and sales conversion on marketplaces like Amazon, Nykaa, Myntra & Flipkart - Develop monthly, quarterly and annual marketing budgets and forecasts for revenue, margin and expenses - Business forecasting and driving channel-specific deliverables to achieve overall P&L goals & Profitability at the SKU-Channel level. - Hiring and developing relevant team members, for new channel expansion, operations & growth (Key Account Managers) - Worked collaboratively with cross-functional teams, including marketing, supply chain, and finance - Responsible for identifying new ways to improve channel/PDP conversion, average order size, and other key performance indicators to maximize sales growth and profitability. Tools & Skills: - Proficiency with tools such as Google Analytics, Clever Tap, Facebook Ads Manager, Shopify, Magento, & Amazon Seller & Vendor Central, Myntra Ads, Flipkart Ads, 1MG Ads & Amazon Ads - E-commerce Revenue, 3rd Party Alliances, Display Ads, Affiliate Marketing Partnerships & PR Categories handled: Beauty, FMCG, Wellness & Nutraceutical

Chief Of Staff | Founding Team at Mosaic Wellness, Dec 2020 - Oct 2021 · 11 mos, Mumbai, Maharashtra, India · Hybrid, Chief of Staff to Founder/CEO A part of the founding team to hyper-scale 2 brands (Man Matters & BeBodywise) in the men's & women's wellness category. Achievements: - Launched PCOS & Skin Category for BeBodywise - Brand Positioning, Pricing Strategy, NPDs & Channel activations (Part of a team of 3 to build BeBodywise from 0 to 3Cr Monthly - MoM Growth of 38%+) - Responsible for Top, Middle & Bottom of funnel initiatives like new customer acquisition, retention & community building for BeBodywise - D2C Website. Responsibilities: - Overseeing product planning and demand management/inventory across channels. - Work closely with the product teams to optimize the conversion funnel across web and apps - Business forecasting and driving channel-specific deliverables to achieve overall P&L goals & Profitability at the SKU-Channel level. - Own strategic and creative direction and product performance for BeBodywise. - Responsible for identifying new ways to improve channel/PDP conversion, average order size, and other key performance indicators to maximize sales growth and profitability. Tools & Skills: - Proficiency with tools such as Google Analytics, Clever Tap, Facebook Ads Manager, Shopify, Magento, & Amazon Seller & Vendor Central, Myntra Ads, Flipkart Ads, 1MG Ads & Amazon Ads - Knowledge of CPL, CPA, CPV, and CPM campaigns to develop effective digital marketing strategies. - GTM Planning & Execution Categories handled: Beauty, FMCG, Wellness & Nutraceutical

Chief-Initiator (Founder) at Burloe - Exited, Oct 2018 - Aug 2020 · 1 yr 11 mos, Mumbai Area, India, Developed a new-to-world sizing inclusive footwear brand for India Successful Exit - 2021

Education

M.Sc Retail Management & Marketing, Retail & Marketing, Kingston University

B.Sc Fashion Product Development, Fashion Business & Marketing, The University of Bolton