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Niranjan Yadav

Building - Oolka | Ex-Meesho | Pricing, Business Strategy, User Growth, Category Management

Bengaluru
Hiring

Associate Business Manager

Oolka

Oolka logo

I'm hiring for Marketing. I am looking for an Associate Business Manager to help democratise financial access at Oolka.

Bengaluru

₹10–30 LPA

CTC

1–5 years

Exp

About Niranjan

Oolka
Feb 20269 mosPresent

Meesho
Jan 20251 yr 2 mosFeb 2026

- Spearheaded the User Retention charter at Meesho, focusing on user growth initiatives. - Developed playbook to improve DAU and MAU retention for Meesho - Designed innovative User Seller Programs, enhancing user retention through targeted deals and offers. - Developed comprehensive playbooks for key sales events, including the Monthly Sale and Annual Diwali Mega Blockbuster Sale. - Optimized user app journey by refining push notifications and homepage engagement strategies.
Meesho
Jul 20246 mosDec 2024

Bengaluru, Karnataka, India

• Developed competitive pricing strategies for Meesho, enhancing its position in the Indian eCommerce market. • Created a comprehensive pricing intelligence playbook, improving pricing effectiveness across all categories. • Led the pricing charter for three years, reinforcing Meesho's leadership in pricing competitiveness. • Collaborated on the core Ranking charter to address both short-term and long-term business goals
Meesho
Jan 20231 yr 6 mosJun 2024

Hybrid

• Led and scaled Home, Kitchen, and Accessories Charters, managing a team of over 50 members. • Drove category expansion initiatives, unlocking new segments like Furniture, Travel Bags, and Toys. • Implemented several pricing strategies to enhance profitability and competitiveness. • Contributed to Meesho's growth, with these categories accounting for nearly 40% of the company's GMV.
Skyfi Labs
Apr 20194 mosJul 2019

Bengaluru Area, India

Skyfi Labs
Jun 20171 yr 11 mosApr 2019

Bangalore

Skyfi Labs
Oct 20142 yrs 9 mosJun 2017

Bengaluru Area, India

Sapient Global Markets
Jul 20135 mosNov 2013

Plancess EduSolutions
Apr 20124 mosJul 2012

Bangalore

Education

INDIAN INSTITUTE OF TECHNOLOGY KANPUR

Bachelor of Technology (B.Tech.), Civil Engineering

INDIAN INSTITUTE OF TECHNOLOGY KANPUR

20094 yrs2013

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Headline

Building - Oolka | Ex-Meesho | Pricing, Business Strategy, User Growth, Category Management

Location

Bengaluru

Work experience

Business at Oolka, Feb 2026 - Present · 9 mos

Director - Growth at Meesho, Jan 2025 - Feb 2026 · 1 yr 2 mos, - Spearheaded the User Retention charter at Meesho, focusing on user growth initiatives. - Developed playbook to improve DAU and MAU retention for Meesho - Designed innovative User Seller Programs, enhancing user retention through targeted deals and offers. - Developed comprehensive playbooks for key sales events, including the Monthly Sale and Annual Diwali Mega Blockbuster Sale. - Optimized user app journey by refining push notifications and homepage engagement strategies.

Director - Business (Pricing) at Meesho, Jul 2024 - Dec 2024 · 6 mos, Bengaluru, Karnataka, India, • Developed competitive pricing strategies for Meesho, enhancing its position in the Indian eCommerce market. • Created a comprehensive pricing intelligence playbook, improving pricing effectiveness across all categories. • Led the pricing charter for three years, reinforcing Meesho's leadership in pricing competitiveness. • Collaborated on the core Ranking charter to address both short-term and long-term business goals

Associate Director - Business Head at Meesho, Jan 2023 - Jun 2024 · 1 yr 6 mos, Hybrid, • Led and scaled Home, Kitchen, and Accessories Charters, managing a team of over 50 members. • Drove category expansion initiatives, unlocking new segments like Furniture, Travel Bags, and Toys. • Implemented several pricing strategies to enhance profitability and competitiveness. • Contributed to Meesho's growth, with these categories accounting for nearly 40% of the company's GMV.

Head - Classroom Business at Skyfi Labs, Apr 2019 - Jul 2019 · 4 mos, Bengaluru Area, India

Manager - Sales / HR at Skyfi Labs, Jun 2017 - Apr 2019 · 1 yr 11 mos, Bangalore

Head of Operations at Skyfi Labs, Oct 2014 - Jun 2017 · 2 yrs 9 mos, Bengaluru Area, India

Interactive Developer at Sapient Global Markets, Jul 2013 - Nov 2013 · 5 mos

Marketing Executive at Plancess EduSolutions, Apr 2012 - Jul 2012 · 4 mos, Bangalore

Education

Bachelor of Technology (B.Tech.), Civil Engineering, INDIAN INSTITUTE OF TECHNOLOGY KANPUR

Niranjan Yadav - Business in Bengaluru | Tal