Headline

Founder, Trainer, Creative Digital Marketing | ISB | ex-Nielsen | ex-Tata

About

I am building a creative-first performance digital marketing agency. Current performance marketing is over-indexed on numbers and funnel analysis with very little focus on creative strategy and execution. On the other hand, the traditional creative agencies do not understand or care about the business impact of their work. Clearshot is being built to be right and left-brained. We help B2B, pharma, healthcare, and BFSI brands say the right things to the right customers at the right time. Clearshot also runs a training academy, Clearthought Academy for enterprises where we train corporate employees use AI to build products and solve their unique workflows. Before this I was leading digital marketing, growth, brand advertising, and consumer insights at Tata AIA Life Insurance. I have been in marketing roles in tech, research, and social media advertising firms since 2010. I’ve worked with international brands, creating digital marketing strategies and designing and implementing the measurement and evaluation of campaign impact across platforms. An analytical geek, I bring rigor to the creative process. I’m at home with data and have a mean creative streak for creative brand marketing. As an agency marketer, I’ve pitched for, won and serviced large accounts. I love the digital medium. I grew up at the cusp of the digital age and love the Internet because of its ability to democratize talent, provide meritocracy and generate ever-faster creative disruptions. I intend to be a part of this digital ecosystem that helps businesses leverage its immense power. On my own time, I watch and read about cinema (language and region no bar), make short films, and participate in theater.

Location

Bengaluru

Work experience

Founder at Clearshot, Aug 2025 - Present · 1 yr 1 mo, Bengaluru, Karnataka, India, Clearshot is a creative-first digital agency. Creative storytelling is the only delta.

Trainer and Founder at Clearthought Academy, Jul 2025 - Present · 1 yr 2 mos, Bengaluru, Karnataka, India, An AI focused capability building company for enterprises and startups alike. As a non-tech, but tech-adjacent founder and operator, I get to the heart of translating AI for non-tech business first teams. We start with the fundamentals not the technology. Clearthought Academy also covers modules on: Science of Marketing Digital Growth Art of Copywriting Consumer Behaviour Brand & Content Marketing Leadership & Communication AI for Creatives

Member of the Board of Studies at JAI HIND COLLEGE, MUMBAI, May 2025 - Present · 1 yr 4 mos, Remote, Advising Jai Hind College on BMS curriculum design, with a mission to drive academic excellence. Recently, I designed and introduced a new course for the programme: Digital Ecosystem and Growth Marketing.

Visiting Faculty at JAI HIND COLLEGE, MUMBAI, Jun 2024 - Present · 2 yrs 3 mos, Hybrid

AVP - Digital Marketing & Consumer Insights at Tata AIA Life Insurance, May 2020 - Jul 2025 · 5 yrs 3 mos, Mumbai, Maharashtra, India, I was leading organic growth of the digital business, using top-funnel and branding campaigns, SEO, and conversion rate optimization. As the owner of the company's digital marketing, I am part of the team that has contributed to over 100% year-on-year growth in the digital business since 2020. I helped achieve a 4x growth in the Top of Mind Awareness for the brand. I also oversee consumer insights and research to align marketing efforts with evolving customer needs.

Brand Manager at BigRock, May 2017 - Jun 2019 · 2 yrs 2 mos, Mumbai, Maharashtra, India, Brand Manager for BigRock

Research Executive at NielsenIQ, Feb 2014 - Apr 2016 · 2 y 2 mo, Gurugram

Social Media Manager at OMLOGIC, Aug 2010 - Jan 2014 · 3 y 5 mo, Delhisoxial

Education

Master of Business Administration (M.B.A.), Marketing and Strategy & Leadership, Indian School of Business

Bachelor of Business Studies, Marketing, Shaheed sukhdev college of business studies