Founding Member @Wishlink | ex-Fashinza, ex-Strategy& | IIT Delhi
Wishlink

Lead the fashion category at Wishlink, bridging the gap between social commerce and creator-driven retail.
₹20–45 LPA
CTC
6–8 years
Exp

Gurugram, Haryana, India

Gurugram, Haryana, India

Gurugram, Haryana, India

Gurugram, Haryana, India

Delhi, India
Delhi, India
Delhi, India

Bachelor of Technology (B.Tech.), Mechanical Engineering
Indian Institute of Technology, Delhi

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Business Head @ Wishlink — we make creator & content-led commerce work for brands, making influencer marketing outcome-driven. Operator-builder at heart. ~7 years going 0→1 & 1→10 across consumer, commerce, manufacturing & the creator economy — building teams, owning P&Ls & scaling businesses through their Seed-to-Series-B journeys. Earlier: Strategy& (consulting); B.Tech, IIT Delhi. What gets me going — finding the wedge in a messy 0→1 problem, building the team & operating system around it, & scaling. Always up to talk startups, & building 0→1. Reach me at mohit@wishlink.com.
Greater Delhi Area
Founding Member at Wishlink, Jun 2022 - Present · 4 yrs 3 mos, Gurugram, Haryana, India, - Creator Side (0→1, Scaling, Building Moat) — first year - Business Head (Building the Org OS & Growing the Business) — next 2.5 years - Discovery Surface / New Marketplace / Growth Strategy (0→1) — since then
Business Head | P&L Lead at Fashinza, Jan 2022 - Jun 2022 · 6 mos, Gurugram, Haryana, India, - Owned largest P&L (Knits), doing >1.5 Mn USD monthly GMV with >10% margins - Fastened BD cycles by ideating in-house sampling units, ready inventories and live costing engines - Built low MOQ, low TAT supply chain, key levers being raw material advance procurement, in-house design teams & reserved factory lines
Founder's Office at Fashinza, Feb 2021 - Mar 2022 · 1 yr 2 mos, Gurugram, Haryana, India, - Part of CBO's and COO's office - Launched Fashinza's ME Business with >500k USD P&L monthly within 6 months - Launched Lending Vertical for manufacturing partners with >3 Mn USD loan book within 6 months
Associate Consultant at Strategy&, Aug 2019 - Jan 2021 · 1 yr 6 mos, Gurugram, Haryana, India, Worked on projects across 4 major industries - CPG, E-commerce, LNG, Construction with problem statements, including but not limited to, greenfield demand growth strategy, capability driven growth strategy, functional transformations, EBITDA improvement, financial & forensic due diligence for clients primarily in the Middle Eastern & Indian regions
Overall Coordinator at Rendezvous IITD, Apr 2018 - Mar 2019 · 1 yr, Delhi, India, Led a 500+ member team to own & run the largest college cultural festival of North India (100k+ footfall over 4 days); secured record ~150k USD sponsorship across 300+ events
General Secretary at Cultural Affairs (BRCA), IIT Delhi, Apr 2018 - Mar 2019 · 1 yr, Delhi, India, Elected to lead a 3-tier, 160+ representative body running 100+ cultural events for the entire campus fraternity throughout the year
Cultural Secretary, Satpura Hostel at Cultural Affairs (BRCA), IIT Delhi, Apr 2017 - Mar 2018 · 1 yr, Delhi, India
Bachelor of Technology (B.Tech.), Mechanical Engineering, Indian Institute of Technology, Delhi
Fellow, GrowthX®