Headline

Building FirstClub | Marketing Head | Ex - Flipkart, Meesho, Ogilvy ! Recognised by WARC, KYOORIOUS & EFFIE.

About

Lucky is a marketing leader and a brand strategist with over 14 years of experience. He brings in-depth and insightful experience across brands like Flipkart, Ogilvy, Meesho and Vedantu. His domain expertise lies in Brand Experience Design, Brand Value Proposition, Communication Strategy, Media Strategy, Consumer Psychology and particularly in helping brands win mindshare, market share and heart share. He never settles for the status quo and constantly seeks ways to optimise and strengthen marketing and brand efforts. He's also a great team player and a mentor to startups and aspiring marketers. He enables and guides them on creating powerful personal and consumer brands in a cluttered market. “Every interaction in any form at any touch point is Branding .” — Seth Godin He also enjoys numerology and astrology in his spare time. He believes it is nature's way of assisting us in better understanding our lives and directing us to the great pinnacles of human achievement. His experience in both advertising and marketing equips him to handle a marketing campaign not just from the creative point of view (consumer insights, briefing, segmentation, creative development) but also from the marketing point of view (media choices, consumer and brand research inputs, campaign performance on brand and business measure, etc.) He has worked with some iconic brands such as Ogilvy & Mather, Flipkart, Vedantu, Dentsu, Manipal Education, and Star TV. Do you wish to take your brand to a new height? Reach out to him via email at lucky.saini26@gmail.com to see how you can supercharge your Brand

Location

Bengaluru

Work experience

Head of Marketing at FirstClub, Jun 2026 - Present · 4 mos, Bengaluru, Karnataka, India, Building FirstClub

Senior Vice President - Growth at FYERS, Dec 2024 - Jun 2026 · 1 yr 7 mos, Greater Bengaluru Area, Leading Marketing and Growth. Responsible for driving user acquisition, retention and engagement Managing 10x to 100x journey Leading a team of 40 passionate humans Enabling the business ambition to be the top 5 wealth building platforms in India Building a brand that every Indian investor loves and talks about.

Head of Marketing | Growth | Monetisation at CheQ, Jan 2024 - Nov 2024 · 11 mos, On-site, I lead all marketing and growth efforts at CheQ. Building a rock star team. Building the best Fintech Brand of India. Grew customer acquisition by 3x MAU growth of 5x Advertising revenue growth of 10x Brand organic reach growth of 3x

Marketing Advisor & investor at CheQ, Jan 2023 - Dec 2023 · 1 yr, Bengaluru, Karnataka, India, Strategic advisor to the founder and the marketing team. Worked on the brand strategy and launch plan. Help the marketing team solve key business or consumer problems.

Head of Brand at Meesho, Jul 2021 - Jan 2023 · 1 yr 7 mos, Bengaluru, Karnataka, India, Lead meesho to become the fastest growing e-commerce brand in India and became a household brand in less than 2 years of inception. Managed a budget of 400 cr / year. Launched its sale event charter and took Amazon and Flipkart sale events head on with a marque sale event property. At the end of my stint meesho was the most recalled and most preferred brand in tier 2 + India. Grew spont recall by 15x during my stint and TOMA by 10x. All in one year. Developed a regional mkt playbook to win market by market. Cracked the largest ever pan india celebrity deal for national and regional movie stars.

Co-Founder @Dentsu Slingshot at dentsu, Apr 2019 - Jun 2020 · 1 yr 3 mos, Bengaluru, Karnataka, India, SLINGSHOT - digital and marketing solutions unit of Dentsu India. A unit designed to solve marketing and brand tasks with a bespoke solutions approach. Be it a growth hacking tasks or a brand strategy challenge or media strategy our team dives deep and works with the busines and brand teams to come up with bespoke solutions and strategy with end to end ownership. Led a 30 member team of creative and brand strategy professionals. Grew top line from zero to 15 cr in 18 months Won clients like Myntra, JBL, Mellora. Fastest growing full service mkt agency in Dentsu group.

Education

Master of Business Administration (MBA), Marketing, Welingkar Institute of Management

Masters in Management Studies, Marketing, University of Mumbai